--- title: "Grey Street Legal vs Wilson Barber & Co: Which is more popular in New Zealand?" description: "Is Grey Street Legal or Wilson Barber & Co more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gisborne law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/grey-street-legal-vs-wilson-barber" publisher: "Brandwave" --- # Grey Street Legal vs Wilson Barber & Co: Which is more popular in New Zealand? Is Grey Street Legal or Wilson Barber & Co more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gisborne law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Grey Street Legal and Wilson Barber & Co - **Competitive set**: Gisborne law firms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Grey Street Legal Share of Search**: 20% - **Wilson Barber & Co Share of Search**: 2% ## Is Grey Street Legal or Wilson Barber & Co more popular in search? - In October 2026, Grey Street Legal had more branded searches than Wilson Barber & Co among Gisborne law firms in New Zealand. Grey Street Legal had about 100 branded searches, while Wilson Barber & Co had 10. Grey Street Legal made up 20% of all Gisborne law firm searches we track, and Wilson Barber & Co accounted for 2%. - Grey Street Legal was ahead of Wilson Barber & Co in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Grey Street Legal’s share of searches among Gisborne law firms in New Zealand moved from 21.5% to 20%, and its estimated monthly branded searches moved from 140 to 100. - Across the 12 months ending October 2026, Wilson Barber & Co’s share of searches among Gisborne law firms in New Zealand moved from 1.5% to 2%, and its estimated monthly branded searches held steady at 10. ## Top Gisborne law firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Grey Street Legal appeared in all three answers. Wilson Barber & Co was mentioned in two out of three: in two of the three ChatGPT answers. Grey Street Legal was listed before Wilson Barber & Co in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Grey Street Legal | 1st | 3 of 3 | 3 of 3 | | Nolans Lawyers | 2nd | 3 of 3 | 3 of 3 | | Woodward Chrisp | 3rd | 3 of 3 | 3 of 3 | | Wilson Barber & Co | 4th | 2 of 3 | 2 of 3 | ## Every AI answer about Gisborne law firms - Asked ChatGPT "Which law firm should I hire in Gisborne, New Zealand?": 1. Grey Street Legal, 2. Nolans Lawyers, 3. Woodward Chrisp - Asked ChatGPT "What are the best law firms in Gisborne, New Zealand?": 1. Grey Street Legal, 2. Nolans Lawyers, 3. Woodward Chrisp, 4. Wilson Barber & Co - Asked ChatGPT "What's the best law firm in Gisborne, New Zealand for legal advice?": 1. Nolans Lawyers, 2. Woodward Chrisp, 3. Grey Street Legal, 4. Wilson Barber & Co Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Gisborne law firms in October 2026? - In October 2026, Grey Street Legal lost share of searches among Gisborne law firms in New Zealand, from 20.7% to 20%. ## How has branded search for Grey Street Legal and Wilson Barber & Co changed in New Zealand over the last 12 months? | Month | Grey Street Legal estimated searches | Grey Street Legal Share of Search | Grey Street Legal rank | Wilson Barber & Co estimated searches | Wilson Barber & Co Share of Search | Wilson Barber & Co rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 140 | 21.5% | 3 | 10 | 1.5% | 4 | | Dec 2025 | 100 | 20% | 3 | 20 | 4% | 4 | | Jan 2026 | 120 | 20.7% | 3 | 30 | 5.2% | 4 | | Feb 2026 | 130 | 19.7% | 3 | 20 | 3% | 4 | | Mar 2026 | 160 | 21.6% | 3 | 20 | 2.7% | 4 | | Apr 2026 | 100 | 17.2% | 3 | 10 | 1.7% | 4 | | May 2026 | 110 | 18.6% | 3 | 10 | 1.7% | 4 | | Jun 2026 | 110 | 19.3% | 3 | 10 | 1.8% | 4 | | Jul 2026 | 120 | 20% | 3 | 10 | 1.7% | 4 | | Aug 2026 | 120 | 20.7% | 3 | 10 | 1.7% | 4 | | Sep 2026 | 120 | 20.7% | 3 | 10 | 1.7% | 4 | | Oct 2026 | 100 | 20% | 3 | 10 | 2% | 4 | ## How are Grey Street Legal’s and Wilson Barber & Co’s branded searches counted? Brandwave collects information about searches that people make online using Grey Street Legal’s and Wilson Barber & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Grey Street Legal**: Measured on the search terms “grey street legal” and “grey street legal gisborne”, summed into one figure. - **Wilson Barber & Co**: Measured on the search term “wilson barber”. - [Grey Street Legal profile](/demand/nz/brands/grey-street-legal) - [Wilson Barber & Co profile](/demand/nz/brands/wilson-barber) - [All Gisborne law firms in New Zealand](/demand/nz/locations/gisborne/law-firms): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Grey Street Legal or Wilson Barber & Co more popular in search? In October 2026, Grey Street Legal had more branded searches than Wilson Barber & Co among Gisborne law firms in New Zealand. Grey Street Legal had about 100 branded searches, while Wilson Barber & Co had 10. Grey Street Legal made up 20% of all Gisborne law firm searches we track, and Wilson Barber & Co accounted for 2%. ## Cite this page Brandwave. "Grey Street Legal vs Wilson Barber & Co: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/grey-street-legal-vs-wilson-barber This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/grey-street-legal-vs-wilson-barber. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.