---
title: "Grey Street Legal vs Nolans Lawyers: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Grey Street Legal or Nolans Lawyers? Compare estimated monthly branded-search demand and Share of Search inside the Gisborne law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/grey-street-legal-vs-nolans-lawyers"
publisher: "Brandwave"
---

# Grey Street Legal vs Nolans Lawyers: Which is more popular by branded search in New Zealand?

Which is more popular in search, Grey Street Legal or Nolans Lawyers? Compare estimated monthly branded-search demand and Share of Search inside the Gisborne law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Grey Street Legal and Nolans Lawyers
- **Competitive set**: Gisborne law firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Grey Street Legal Share of Search**: 18.9%
- **Nolans Lawyers Share of Search**: 31.1%

## Which is more popular in search, Grey Street Legal or Nolans Lawyers?

- In August 2026, Nolans Lawyers had more branded searches than Grey Street Legal among gisborne law firms in New Zealand. Nolans Lawyers was estimated to have 330 branded searches compared to Grey Street Legal’s 200, and held a 31.1% Share of Search versus Grey Street Legal’s 18.9%.
- Nolans Lawyers was ahead of Grey Street Legal in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Grey Street Legal’s estimated Share of Search among gisborne law firms in New Zealand moved from 18.8% to 18.9%, and its estimated monthly branded searches moved from 210 to 200.
- Across the 11 months ending August 2026, Nolans Lawyers’ estimated Share of Search among gisborne law firms in New Zealand moved from 25% to 31.1%, and its estimated monthly branded searches moved from 280 to 330.

## How did search popularity change for New Zealand gisborne law firms in August 2026?

- In August 2026, Nolans Lawyers gained estimated Share of Search among gisborne law firms in New Zealand, from 26% to 31.1%.
- In August 2026, Grey Street Legal lost estimated Share of Search among gisborne law firms in New Zealand, from 23.1% to 18.9%.

## Month by month

| Month | Grey Street Legal estimated searches | Grey Street Legal Share of Search | Grey Street Legal rank | Nolans Lawyers estimated searches | Nolans Lawyers Share of Search | Nolans Lawyers rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 210 | 18.8% | 3 | 280 | 25% | 2 |
| Nov 2025 | 220 | 17.2% | 3 | 330 | 25.8% | 2 |
| Dec 2025 | 190 | 19.6% | 3 | 280 | 28.9% | 2 |
| Jan 2026 | 190 | 19.4% | 3 | 270 | 27.6% | 2 |
| Feb 2026 | 190 | 17.8% | 3 | 270 | 25.2% | 2 |
| Mar 2026 | 290 | 22% | 3 | 400 | 30.3% | 2 |
| Apr 2026 | 190 | 17.9% | 3 | 270 | 25.5% | 2 |
| May 2026 | 210 | 19.6% | 3 | 270 | 25.2% | 2 |
| Jun 2026 | 220 | 19.3% | 3 | 330 | 28.9% | 2 |
| Jul 2026 | 240 | 23.1% | 3 | 270 | 26% | 2 |
| Aug 2026 | 200 | 18.9% | 3 | 330 | 31.1% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Grey Street Legal’s and Nolans Lawyers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Grey Street Legal**: Measured on the search terms “grey street legal” and “grey street legal gisborne”, summed into one figure.
- **Nolans Lawyers**: Measured on the search terms “nolans lawyers” and “nolans lawyers gisborne”, summed into one figure.

- [Grey Street Legal profile](/demand/nz/brands/grey-street-legal)
- [Nolans Lawyers profile](/demand/nz/brands/nolans-lawyers)
- [All gisborne law firms in New Zealand](/demand/nz/categories/nz-gisborne-law-firms): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Grey Street Legal or Nolans Lawyers?

In August 2026, Nolans Lawyers had more branded searches than Grey Street Legal among gisborne law firms in New Zealand. Nolans Lawyers was estimated to have 330 branded searches compared to Grey Street Legal’s 200, and held a 31.1% Share of Search versus Grey Street Legal’s 18.9%.

## Cite this page

Brandwave. "Grey Street Legal vs Nolans Lawyers: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/grey-street-legal-vs-nolans-lawyers

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/grey-street-legal-vs-nolans-lawyers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
