--- title: "Grey Street Dental Surgery vs Lumino The Dentists: Which is searched more in New Zealand?" description: "Is Grey Street Dental Surgery or Lumino The Dentists more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North dental clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/grey-street-dental-surgery-vs-lumino-the-dentists" publisher: "Brandwave" --- # Grey Street Dental Surgery vs Lumino The Dentists: Which is searched more in New Zealand? Is Grey Street Dental Surgery or Lumino The Dentists more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North dental clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Grey Street Dental Surgery and Lumino The Dentists - **Competitive set**: Palmerston North dental clinics - **Market**: New Zealand - **Month measured**: Sep 2026 - **Grey Street Dental Surgery Share of Search**: 2.4% - **Lumino The Dentists Share of Search**: 28% ## Is Grey Street Dental Surgery or Lumino The Dentists more popular in search? - In September 2026, Lumino The Dentists had more branded searches than Grey Street Dental Surgery among Palmerston North dental clinics in New Zealand. Lumino The Dentists had about 800 branded searches, while Grey Street Dental Surgery had 70. Lumino The Dentists made up 28% of all Palmerston North dental clinic searches we track, and Grey Street Dental Surgery accounted for 2.4%. - Lumino The Dentists was ahead of Grey Street Dental Surgery in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Grey Street Dental Surgery’s share of searches among Palmerston North dental clinics in New Zealand moved from 2% to 2.4%, and its estimated monthly branded searches held steady at 70. - Across the 12 months ending September 2026, Lumino The Dentists’ share of searches among Palmerston North dental clinics in New Zealand moved from 24% to 28%, and its estimated monthly branded searches moved from 840 to 800. ## Top Palmerston North dental clinics in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Grey Street Dental Surgery was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lumino The Dentists did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Primecare Dental | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Rapid Response Dental | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Smile Dental | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Grey Street Dental Surgery | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Lumino Manawatū Dental | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Carpenters Dental | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Lumino The Dentists | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Palmerston North dental clinics - Asked ChatGPT "Which dental clinic should I go to in Palmerston North, New Zealand?": 1. Primecare Dental, 2. Smile Dental, 3. Lumino Manawatū Dental - Asked ChatGPT "What are the best dental clinics in Palmerston North, New Zealand?": 1. Primecare Dental, 2. Smile Dental, 3. Grey Street Dental Surgery, 4. Rapid Response Dental, 5. Carpenters Dental, 6. Lumino Manawatū Dental - Asked ChatGPT "What's the best dental clinic in Palmerston North, New Zealand for a toothache?": 1. Rapid Response Dental, 2. Primecare Dental, 3. Grey Street Dental Surgery - Searched Google, AI Overview "dental clinic palmerston north": 1. Primecare Dental, 2. Smile Dental, 3. Rapid Response Dental - Searched Google, AI Overview "emergency dentist palmerston north": 1. Rapid Response Dental, 2. Smile Dental, 3. Lumino Manawatū Dental Not named in any answer: Lumino The Dentists. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Palmerston North dental clinics in September 2026? - In September 2026, Lumino The Dentists gained share of searches among Palmerston North dental clinics in New Zealand, from 27.4% to 28%. - In September 2026, Grey Street Dental Surgery lost share of searches among Palmerston North dental clinics in New Zealand, from 3% to 2.4%. ## Month by month | Month | Grey Street Dental Surgery estimated searches | Grey Street Dental Surgery Share of Search | Grey Street Dental Surgery rank | Lumino The Dentists estimated searches | Lumino The Dentists Share of Search | Lumino The Dentists rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 2% | 6 | 840 | 24% | 3 | | Nov 2025 | 90 | 2.7% | 6 | 820 | 24.9% | 2 | | Dec 2025 | 50 | 1.9% | 6 | 500 | 19.5% | 3 | | Jan 2026 | 70 | 2.1% | 6 | 750 | 22.9% | 2 | | Feb 2026 | 110 | 3.6% | 6 | 750 | 24.4% | 2 | | Mar 2026 | 110 | 3.1% | 6 | 860 | 24.1% | 3 | | Apr 2026 | 90 | 2.8% | 6 | 620 | 19.3% | 3 | | May 2026 | 70 | 2.4% | 6 | 690 | 23.8% | 3 | | Jun 2026 | 70 | 2.1% | 6 | 770 | 22.6% | 3 | | Jul 2026 | 70 | 2.3% | 6 | 780 | 25.5% | 2 | | Aug 2026 | 90 | 3% | 6 | 830 | 27.4% | 1 | | Sep 2026 | 70 | 2.4% | 6 | 800 | 28% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Grey Street Dental Surgery’s and Lumino The Dentists’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Grey Street Dental Surgery**: Measured on the search term “grey street dental surgery”. - **Lumino The Dentists**: Measured on the search terms “lumino”, “lumino broadway”, “lumino chartwell”, “lumino chch”, “lumino dental”, “lumino dentist chch”, “lumino dentist everglade”, “lumino dentist palmerston north”, “lumino five cross roads”, “lumino garden place”, “lumino palmerston north”, “lumino pitt street”, “lumino symes de silva”, “lumino the terrace”, “lumino wanaka” and “lumino whangarei”, summed into one figure. - [Grey Street Dental Surgery profile](/demand/nz/brands/grey-street-dental-surgery) - [Lumino The Dentists profile](/demand/nz/brands/lumino-the-dentists) - [All Palmerston North dental clinics in New Zealand](/demand/nz/locations/palmerston-north/dental-clinics): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Grey Street Dental Surgery or Lumino The Dentists more popular in search? In September 2026, Lumino The Dentists had more branded searches than Grey Street Dental Surgery among Palmerston North dental clinics in New Zealand. Lumino The Dentists had about 800 branded searches, while Grey Street Dental Surgery had 70. Lumino The Dentists made up 28% of all Palmerston North dental clinic searches we track, and Grey Street Dental Surgery accounted for 2.4%. ## Cite this page Brandwave. "Grey Street Dental Surgery vs Lumino The Dentists: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/grey-street-dental-surgery-vs-lumino-the-dentists This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/grey-street-dental-surgery-vs-lumino-the-dentists. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.