---
title: "Grey Goose vs Stolichnaya: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Grey Goose or Stolichnaya? Compare estimated monthly branded-search demand and Share of Search inside the Vodka brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/grey-goose-vs-stolichnaya"
publisher: "Brandwave"
---

# Grey Goose vs Stolichnaya: Which is more popular by branded search in New Zealand?

Which is more popular in search, Grey Goose or Stolichnaya? Compare estimated monthly branded-search demand and Share of Search inside the Vodka brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Grey Goose and Stolichnaya
- **Competitive set**: Vodka brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Grey Goose Share of Search**: 17.4%
- **Stolichnaya Share of Search**: 2%

## Which is more popular in search, Grey Goose or Stolichnaya?

- In August 2026, Grey Goose had more branded searches than Stolichnaya among vodka brands in New Zealand. Grey Goose was estimated to have 2.1K branded searches compared to Stolichnaya’s 240, and held a 17.4% Share of Search versus Stolichnaya’s 2%.
- Grey Goose was ahead of Stolichnaya in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Grey Goose’s estimated Share of Search among vodka brands in New Zealand moved from 21.3% to 17.4%, and its estimated monthly branded searches moved from 1.9K to 2.1K.
- Across the 11 months ending August 2026, Stolichnaya’s estimated Share of Search among vodka brands in New Zealand moved from 2.4% to 2%, and its estimated monthly branded searches moved from 220 to 240.

## How did search popularity change for New Zealand vodka brands in August 2026?

- In August 2026, Grey Goose lost estimated Share of Search among vodka brands in New Zealand, from 18.5% to 17.4%.

## Month by month

| Month | Grey Goose estimated searches | Grey Goose Share of Search | Grey Goose rank | Stolichnaya estimated searches | Stolichnaya Share of Search | Stolichnaya rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.9K | 21.3% | 2 | 220 | 2.4% | 5 |
| Nov 2025 | 1.9K | 21.6% | 2 | 220 | 2.5% | 5 |
| Dec 2025 | 3.3K | 23.6% | 2 | 350 | 2.5% | 5 |
| Jan 2026 | 2K | 18% | 2 | 510 | 4.6% | 4 |
| Feb 2026 | 1.6K | 19% | 2 | 210 | 2.4% | 5 |
| Mar 2026 | 1.7K | 19.6% | 2 | 160 | 1.9% | 5 |
| Apr 2026 | 1.7K | 19% | 2 | 220 | 2.4% | 5 |
| May 2026 | 2.1K | 18.9% | 2 | 230 | 2% | 5 |
| Jun 2026 | 1.9K | 16.8% | 2 | 200 | 1.8% | 5 |
| Jul 2026 | 2.1K | 18.5% | 2 | 190 | 1.7% | 5 |
| Aug 2026 | 2.1K | 17.4% | 2 | 240 | 2% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Grey Goose’s and Stolichnaya’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Grey Goose**: Measured on the search terms “1 l of grey goose”, “grey goose”, “grey goose 1l”, “grey goose cost”, “grey goose near me”, “grey goose nz”, “grey goose online”, “grey goose vodka”, “greygoose”, “greygoose com” and “greygoose vodka”, summed into one figure.
- **Stolichnaya**: Measured on the search terms “stoli vodka”, “stolichnaya”, “stolichnaya near me” and “stolichnaya nz”, summed into one figure.

- [Grey Goose profile](/demand/nz/brands/grey-goose)
- [Stolichnaya profile](/demand/nz/brands/stolichnaya)
- [All vodka brands in New Zealand](/demand/nz/categories/nz-vodka-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Grey Goose or Stolichnaya?

In August 2026, Grey Goose had more branded searches than Stolichnaya among vodka brands in New Zealand. Grey Goose was estimated to have 2.1K branded searches compared to Stolichnaya’s 240, and held a 17.4% Share of Search versus Stolichnaya’s 2%.

## Cite this page

Brandwave. "Grey Goose vs Stolichnaya: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/grey-goose-vs-stolichnaya

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/grey-goose-vs-stolichnaya. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.