--- title: "Gresson Grayson vs Luscombe Legal: Which is more popular in New Zealand?" description: "Is Gresson Grayson or Luscombe Legal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hastings law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gresson-grayson-vs-luscombe-legal" publisher: "Brandwave" --- # Gresson Grayson vs Luscombe Legal: Which is more popular in New Zealand? Is Gresson Grayson or Luscombe Legal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hastings law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gresson Grayson and Luscombe Legal - **Competitive set**: Hastings law firms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Gresson Grayson Share of Search**: 2.7% - **Luscombe Legal Share of Search**: 4% ## Is Gresson Grayson or Luscombe Legal more popular in search? - In October 2026, Luscombe Legal had more branded searches than Gresson Grayson among Hastings law firms in New Zealand. Luscombe Legal had about 30 branded searches, while Gresson Grayson had 20. Luscombe Legal made up 4% of all Hastings law firm searches we track, and Gresson Grayson accounted for 2.7%. - The lead changed hands 5 times in the 12 months ending October 2026: Luscombe Legal took it in January 2026, Gresson Grayson took it in April 2026, Luscombe Legal took it in June 2026, Gresson Grayson took it in September 2026, Luscombe Legal took it in October 2026. - Across the 12 months ending October 2026, Gresson Grayson’s share of searches among Hastings law firms in New Zealand moved from 3.8% to 2.7%, and its estimated monthly branded searches moved from 40 to 20. - Across the 12 months ending October 2026, Luscombe Legal’s share of searches among Hastings law firms in New Zealand moved from 1.9% to 4%, and its estimated monthly branded searches moved from 20 to 30. ## Top Hastings law firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Luscombe Legal was mentioned in two out of three: in two of the three ChatGPT answers. Gresson Grayson did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | DK Legal | 1st | 3 of 3 | 3 of 3 | | Bramwell Bate | 2nd | 3 of 3 | 3 of 3 | | Gifford Devine | 3rd | 3 of 3 | 3 of 3 | | Thrive Lawyers | 4th | 3 of 3 | 3 of 3 | | Willis Legal | 5th | 2 of 3 | 2 of 3 | | Luscombe Legal | 6th | 2 of 3 | 2 of 3 | | Gresson Grayson | Not ranked | 0 of 3 | 0 of 3 | | Mansfield Law | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Hastings law firms - Asked ChatGPT "Which law firm should I hire in Hastings, New Zealand?": 1. DK Legal, 2. Bramwell Bate, 3. Gifford Devine, 4. Willis Legal, 5. Thrive Lawyers, 6. Luscombe Legal - Asked ChatGPT "What are the best law firms in Hastings, New Zealand?": 1. DK Legal, 2. Bramwell Bate, 3. Thrive Lawyers, 4. Willis Legal, 5. Luscombe Legal, 6. Gifford Devine - Asked ChatGPT "What's the best law firm in Hastings, New Zealand for a legal problem?": 1. Gifford Devine, 2. Bramwell Bate, 3. DK Legal, 4. Thrive Lawyers Not named in any answer: Gresson Grayson and Mansfield Law. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Hastings law firms in October 2026? - In October 2026, Luscombe Legal overtook Gresson Grayson to rank 5th among Hastings law firms in New Zealand, with 4% of the searches. - In October 2026, Gresson Grayson lost share of searches among Hastings law firms in New Zealand, from 4.4% to 2.7%. ## How has branded search for Gresson Grayson and Luscombe Legal changed in New Zealand over the last 12 months? | Month | Gresson Grayson estimated searches | Gresson Grayson Share of Search | Gresson Grayson rank | Luscombe Legal estimated searches | Luscombe Legal Share of Search | Luscombe Legal rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 40 | 3.8% | 5 | 20 | 1.9% | 6 | | Dec 2025 | 20 | 2.7% | 5 | 20 | 2.7% | 6 | | Jan 2026 | 20 | 2.4% | 6 | 30 | 3.6% | 5 | | Feb 2026 | 30 | 3.2% | 6 | 40 | 4.3% | 5 | | Mar 2026 | 40 | 3.9% | 6 | 50 | 4.9% | 5 | | Apr 2026 | 40 | 4.8% | 5 | 30 | 3.6% | 6 | | May 2026 | 40 | 5.2% | 5 | 10 | 1.3% | 6 | | Jun 2026 | 20 | 2.5% | 6 | 30 | 3.7% | 5 | | Jul 2026 | 30 | 3.8% | 5 | 30 | 3.8% | 6 | | Aug 2026 | 30 | 3.4% | 5 | 30 | 3.4% | 6 | | Sep 2026 | 40 | 4.4% | 5 | 20 | 2.2% | 6 | | Oct 2026 | 20 | 2.7% | 6 | 30 | 4% | 5 | ## How are Gresson Grayson’s and Luscombe Legal’s branded searches counted? Brandwave collects information about searches that people make online using Gresson Grayson’s and Luscombe Legal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gresson Grayson**: Measured on the search terms “gresson grayson” and “gresson grayson lawyers”, summed into one figure. - **Luscombe Legal**: Measured on the search term “luscombe legal”. - [Gresson Grayson profile](/demand/nz/brands/gresson-grayson) - [Luscombe Legal profile](/demand/nz/brands/luscombe-legal) - [All Hastings law firms in New Zealand](/demand/nz/locations/hastings/law-firms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gresson Grayson or Luscombe Legal more popular in search? In October 2026, Luscombe Legal had more branded searches than Gresson Grayson among Hastings law firms in New Zealand. Luscombe Legal had about 30 branded searches, while Gresson Grayson had 20. Luscombe Legal made up 4% of all Hastings law firm searches we track, and Gresson Grayson accounted for 2.7%. ## Cite this page Brandwave. "Gresson Grayson vs Luscombe Legal: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/gresson-grayson-vs-luscombe-legal This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gresson-grayson-vs-luscombe-legal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.