---
title: "Gregg's vs McCormick: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Gregg's or McCormick? Compare estimated monthly branded-search demand and Share of Search inside the Herb and spice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/greggs-vs-mccormick"
publisher: "Brandwave"
---

# Gregg's vs McCormick: Which is more popular by branded search in New Zealand?

Which is more popular in search, Gregg's or McCormick? Compare estimated monthly branded-search demand and Share of Search inside the Herb and spice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gregg's and McCormick
- **Competitive set**: Herb and spice brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Gregg's Share of Search**: 2.2%
- **McCormick Share of Search**: 47.6%

## Which is more popular in search, Gregg's or McCormick?

- In August 2026, McCormick had more branded searches than Gregg's among herb and spice brands in New Zealand. McCormick was estimated to have 1.7K branded searches compared to Gregg's’ 80, and held a 47.6% Share of Search versus Gregg's’ 2.2%.
- McCormick was ahead of Gregg's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gregg's’ estimated Share of Search among herb and spice brands in New Zealand moved from 2% to 2.2%, and its estimated monthly branded searches moved from 30 to 80.
- Across the 11 months ending August 2026, McCormick’s estimated Share of Search among herb and spice brands in New Zealand moved from 6.8% to 47.6%, and its estimated monthly branded searches moved from 100 to 1.7K.

## How did search popularity change for New Zealand herb and spice brands in August 2026?

- In August 2026, McCormick lost estimated Share of Search among herb and spice brands in New Zealand, from 52.4% to 47.6%.
- Estimated monthly branded searches for Gregg's in New Zealand rose 166.7% over 11 measured months, from 30 to 80 in August 2026.

## Month by month

| Month | Gregg's estimated searches | Gregg's Share of Search | Gregg's rank | McCormick estimated searches | McCormick Share of Search | McCormick rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 30 | 2% | 5 | 100 | 6.8% | 3 |
| Nov 2025 | 40 | 2.7% | 5 | 110 | 7.5% | 3 |
| Dec 2025 | 50 | 3.6% | 5 | 130 | 9.4% | 3 |
| Jan 2026 | 50 | 2.8% | 5 | 170 | 9.6% | 3 |
| Feb 2026 | 80 | 4% | 4 | 550 | 27.2% | 2 |
| Mar 2026 | 120 | 5.8% | 4 | 320 | 15.5% | 3 |
| Apr 2026 | 60 | 3.2% | 5 | 220 | 11.8% | 3 |
| May 2026 | 60 | 1.7% | 5 | 1.8K | 49.7% | 1 |
| Jun 2026 | 60 | 1.4% | 5 | 2.1K | 48.8% | 1 |
| Jul 2026 | 100 | 2.4% | 5 | 2.2K | 52.4% | 1 |
| Aug 2026 | 80 | 2.2% | 5 | 1.7K | 47.6% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gregg's’ and McCormick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gregg's**: Measured on the search terms “greggs herbs” and “greggs spices”, summed into one figure.
- **McCormick**: Measured on the search terms “mccormick curry seasoning”, “mccormick grill mates burger seasoning”, “mccormick grill mates montreal chicken seasoning”, “mccormick grill mates steak seasoning”, “mccormick herbs”, “mccormick italian spice”, “mccormick old bay seasoning”, “mccormick original taco seasoning”, “mccormick original taco seasoning mix”, “mccormick perfect pinch italian seasoning”, “mccormick pickling spice”, “mccormick seasoning”, “mccormick spice” and “mccormick taco spice”, summed into one figure.

- [Gregg's profile](/demand/nz/brands/greggs)
- [McCormick profile](/demand/nz/brands/mccormick)
- [All herb and spice brands in New Zealand](/demand/nz/categories/nz-herb-and-spice-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gregg's or McCormick?

In August 2026, McCormick had more branded searches than Gregg's among herb and spice brands in New Zealand. McCormick was estimated to have 1.7K branded searches compared to Gregg's’ 80, and held a 47.6% Share of Search versus Gregg's’ 2.2%.

## Cite this page

Brandwave. "Gregg's vs McCormick: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/greggs-vs-mccormick

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/greggs-vs-mccormick. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.