---
title: "Gregg's vs Hansells: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Gregg's or Hansells? Compare estimated monthly branded-search demand and Share of Search inside the Herb and spice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/greggs-vs-hansells"
publisher: "Brandwave"
---

# Gregg's vs Hansells: Which is more popular by branded search in New Zealand?

Which is more popular in search, Gregg's or Hansells? Compare estimated monthly branded-search demand and Share of Search inside the Herb and spice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gregg's and Hansells
- **Competitive set**: Herb and spice brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Gregg's Share of Search**: 2.2%
- **Hansells Share of Search**: 12%

## Which is more popular in search, Gregg's or Hansells?

- In August 2026, Hansells had more branded searches than Gregg's among herb and spice brands in New Zealand. Hansells was estimated to have 430 branded searches compared to Gregg's’ 80, and held a 12% Share of Search versus Gregg's’ 2.2%.
- Hansells was ahead of Gregg's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gregg's’ estimated Share of Search among herb and spice brands in New Zealand moved from 2% to 2.2%, and its estimated monthly branded searches moved from 30 to 80.
- Across the 11 months ending August 2026, Hansells’ estimated Share of Search among herb and spice brands in New Zealand moved from 27% to 12%, and its estimated monthly branded searches moved from 400 to 430.

## How did search popularity change for New Zealand herb and spice brands in August 2026?

- In August 2026, Hansells gained estimated Share of Search among herb and spice brands in New Zealand, from 10.2% to 12%.
- Estimated monthly branded searches for Gregg's in New Zealand rose 166.7% over 11 measured months, from 30 to 80 in August 2026.

## Month by month

| Month | Gregg's estimated searches | Gregg's Share of Search | Gregg's rank | Hansells estimated searches | Hansells Share of Search | Hansells rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 30 | 2% | 5 | 400 | 27% | 2 |
| Nov 2025 | 40 | 2.7% | 5 | 400 | 27.4% | 2 |
| Dec 2025 | 50 | 3.6% | 5 | 430 | 31.2% | 2 |
| Jan 2026 | 50 | 2.8% | 5 | 530 | 29.8% | 2 |
| Feb 2026 | 80 | 4% | 4 | 380 | 18.8% | 3 |
| Mar 2026 | 120 | 5.8% | 4 | 490 | 23.8% | 2 |
| Apr 2026 | 60 | 3.2% | 5 | 430 | 23.1% | 2 |
| May 2026 | 60 | 1.7% | 5 | 350 | 9.8% | 3 |
| Jun 2026 | 60 | 1.4% | 5 | 590 | 13.8% | 3 |
| Jul 2026 | 100 | 2.4% | 5 | 430 | 10.2% | 3 |
| Aug 2026 | 80 | 2.2% | 5 | 430 | 12% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gregg's’ and Hansells’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gregg's**: Measured on the search terms “greggs herbs” and “greggs spices”, summed into one figure.
- **Hansells**: Measured on the search terms “hansells” and “hansells yogurt maker”, summed into one figure.

- [Gregg's profile](/demand/nz/brands/greggs)
- [Hansells profile](/demand/nz/brands/hansells)
- [All herb and spice brands in New Zealand](/demand/nz/categories/nz-herb-and-spice-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gregg's or Hansells?

In August 2026, Hansells had more branded searches than Gregg's among herb and spice brands in New Zealand. Hansells was estimated to have 430 branded searches compared to Gregg's’ 80, and held a 12% Share of Search versus Gregg's’ 2.2%.

## Cite this page

Brandwave. "Gregg's vs Hansells: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/greggs-vs-hansells

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/greggs-vs-hansells. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.