--- title: "Greenlea vs Pure South: Which is more popular in New Zealand?" description: "Is Greenlea or Pure South more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Meat brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/greenlea-vs-pure-south" publisher: "Brandwave" --- # Greenlea vs Pure South: Which is more popular in New Zealand? Is Greenlea or Pure South more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Meat brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Greenlea and Pure South - **Competitive set**: Meat brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Greenlea Share of Search**: 20.3% - **Pure South Share of Search**: 4.1% ## Is Greenlea or Pure South more popular in search? - In October 2026, Greenlea had more branded searches than Pure South among meat brands in New Zealand. Greenlea had about 2,190 branded searches, while Pure South had 440. Greenlea made up 20.3% of all meat brand searches we track, and Pure South accounted for 4.1%. - Greenlea was ahead of Pure South in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Greenlea’s share of searches among meat brands in New Zealand moved from 14.1% to 20.3%, and its estimated monthly branded searches moved from 2.1K to 2.2K. - Across the 12 months ending October 2026, Pure South’s share of searches among meat brands in New Zealand moved from 6.3% to 4.1%, and its estimated monthly branded searches moved from 930 to 440. ## Top meat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Greenlea appeared in all five answers. Pure South was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Greenlea was listed before Pure South in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Silver Fern Farms | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Greenlea | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Pure South | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Alliance Group | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ANZCO Foods | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about meat brands - Asked ChatGPT "Which red meat brand should I buy in New Zealand?": 1. Silver Fern Farms, 2. Greenlea - Asked ChatGPT "What are the best red meat brands in New Zealand?": 1. Silver Fern Farms, 2. Greenlea, 3. Pure South - Asked ChatGPT "What's the best red meat brand in New Zealand for family dinners?": 1. Silver Fern Farms, 2. Greenlea - Searched Google, AI Overview "grass fed beef nz": 1. Silver Fern Farms, 2. Greenlea, 3. Pure South - Searched Google, AI Overview "meat brands": 1. Greenlea Not named in any answer: Alliance Group and ANZCO Foods. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand meat brands in October 2026? - In October 2026, Greenlea overtook ANZCO Foods to rank 2nd among meat brands in New Zealand, with 20.3% of the searches. - In October 2026, Pure South lost share of searches among meat brands in New Zealand, from 4.6% to 4.1%. ## How has branded search for Greenlea and Pure South changed in New Zealand over the last 12 months? | Month | Greenlea estimated searches | Greenlea Share of Search | Greenlea rank | Pure South estimated searches | Pure South Share of Search | Pure South rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 2.1K | 14.1% | 3 | 930 | 6.3% | 5 | | Dec 2025 | 2K | 17.1% | 3 | 990 | 8.5% | 5 | | Jan 2026 | 2K | 15.2% | 4 | 640 | 4.9% | 5 | | Feb 2026 | 1.7K | 14.1% | 4 | 530 | 4.4% | 5 | | Mar 2026 | 2K | 13.4% | 4 | 640 | 4.3% | 5 | | Apr 2026 | 1.7K | 14.3% | 4 | 420 | 3.6% | 5 | | May 2026 | 1.7K | 14.3% | 4 | 430 | 3.7% | 5 | | Jun 2026 | 4.2K | 27.6% | 2 | 420 | 2.8% | 5 | | Jul 2026 | 2.1K | 19% | 2 | 530 | 4.8% | 5 | | Aug 2026 | 2.1K | 18.7% | 3 | 530 | 4.8% | 5 | | Sep 2026 | 1.8K | 15.5% | 3 | 530 | 4.6% | 5 | | Oct 2026 | 2.2K | 20.3% | 2 | 440 | 4.1% | 5 | ## How are Greenlea’s and Pure South’s branded searches counted? Brandwave collects information about searches that people make online using Greenlea’s and Pure South’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Greenlea**: Measured on the search terms “greenlea” and “greenlea meat”, summed into one figure. - **Pure South**: Measured on the search terms “pure south” and “pure south lamb”, summed into one figure. - [Greenlea profile](/demand/nz/brands/greenlea) - [Pure South profile](/demand/nz/brands/pure-south) - [All meat brands in New Zealand](/demand/nz/categories/nz-meat-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Greenlea or Pure South more popular in search? In October 2026, Greenlea had more branded searches than Pure South among meat brands in New Zealand. Greenlea had about 2,190 branded searches, while Pure South had 440. Greenlea made up 20.3% of all meat brand searches we track, and Pure South accounted for 4.1%. ## Cite this page Brandwave. "Greenlea vs Pure South: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/greenlea-vs-pure-south This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/greenlea-vs-pure-south. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.