--- title: "Greenland Auto Group vs Ian Humphrey Motors: Which is searched more in New Zealand?" description: "Is Greenland Auto Group or Ian Humphrey Motors more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North used car dealerships set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/greenland-auto-group-vs-ian-humphrey-motors" publisher: "Brandwave" --- # Greenland Auto Group vs Ian Humphrey Motors: Which is searched more in New Zealand? Is Greenland Auto Group or Ian Humphrey Motors more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North used car dealerships set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Greenland Auto Group and Ian Humphrey Motors - **Competitive set**: Palmerston North used car dealerships - **Market**: New Zealand - **Month measured**: Sep 2026 - **Greenland Auto Group Share of Search**: 7.3% - **Ian Humphrey Motors Share of Search**: 9.1% ## Is Greenland Auto Group or Ian Humphrey Motors more popular in search? - In September 2026, Ian Humphrey Motors had more branded searches than Greenland Auto Group among Palmerston North used car dealerships in New Zealand. Ian Humphrey Motors had about 210 branded searches, while Greenland Auto Group had 170. Ian Humphrey Motors made up 9.1% of all Palmerston North used car dealership searches we track, and Greenland Auto Group accounted for 7.3%. - The lead changed hands 2 times in the 12 months ending September 2026: Greenland Auto Group took it in July 2026, Ian Humphrey Motors took it in September 2026. - Across the 12 months ending September 2026, Greenland Auto Group’s share of searches among Palmerston North used car dealerships in New Zealand moved from 0% to 7.3%, and its estimated monthly branded searches moved from 0 to 170. - Across the 12 months ending September 2026, Ian Humphrey Motors’ share of searches among Palmerston North used car dealerships in New Zealand moved from 14.3% to 9.1%, and its estimated monthly branded searches moved from 260 to 210. ## Top Palmerston North used car dealerships in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Greenland Auto Group appeared in all four answers. Ian Humphrey Motors was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Greenland Auto Group was listed before Ian Humphrey Motors in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Greenland Auto Group | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | McVerry Crawford Motor Group | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Terans Auto Traders | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | ORIX Vehicle Sales | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Mainly Cars | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Turners Cars Palmerston North | 6th | 2 of 3 | 1 of 1 | 3 of 4 | | Ian Humphrey Motors | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Imported Carz | 8th | 1 of 3 | 1 of 1 | 2 of 4 | | Yes Cars | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | | Japan Cars | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Palmerston North used car dealerships - Asked ChatGPT "Which used car dealership should I shop at in Palmerston North, New Zealand?": 1. McVerry Crawford Motor Group, 2. Greenland Auto Group, 3. ORIX Vehicle Sales, 4. Imported Carz - Asked ChatGPT "What are the best used car dealerships in Palmerston North, New Zealand?": 1. Mainly Cars, 2. Terans Auto Traders, 3. ORIX Vehicle Sales, 4. Greenland Auto Group, 5. Ian Humphrey Motors, 6. Turners Cars Palmerston North, 7. McVerry Crawford Motor Group - Asked ChatGPT "What's the best used car dealership in Palmerston North, New Zealand for a used car?": 1. Greenland Auto Group, 2. Terans Auto Traders, 3. McVerry Crawford Motor Group, 4. Turners Cars Palmerston North - Searched Google, AI Overview "used car dealers palmerston north": 1. Greenland Auto Group, 2. Turners Cars Palmerston North, 3. Imported Carz, 4. Yes Cars Not named in any answer: Japan Cars. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Palmerston North used car dealerships in September 2026? - In September 2026, Ian Humphrey Motors overtook ORIX Vehicle Sales and 3 others to rank 4th among Palmerston North used car dealerships in New Zealand, with 9.1% of the searches. ## Month by month | Month | Greenland Auto Group estimated searches | Greenland Auto Group Share of Search | Greenland Auto Group rank | Ian Humphrey Motors estimated searches | Ian Humphrey Motors Share of Search | Ian Humphrey Motors rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 0 | 0% | 10 | 260 | 14.3% | 3 | | Nov 2025 | 0 | 0% | 10 | 260 | 12.7% | 3 | | Dec 2025 | 0 | 0% | 10 | 170 | 9.1% | 6 | | Jan 2026 | 0 | 0% | 10 | 210 | 8.8% | 5 | | Feb 2026 | 0 | 0% | 10 | 210 | 8.9% | 5 | | Mar 2026 | 0 | 0% | 10 | 170 | 7.2% | 6 | | Apr 2026 | 0 | 0% | 10 | 140 | 6.8% | 6 | | May 2026 | 0 | 0% | 10 | 140 | 6.9% | 7 | | Jun 2026 | 90 | 3.9% | 9 | 170 | 7.4% | 5 | | Jul 2026 | 170 | 8% | 4 | 140 | 6.6% | 8 | | Aug 2026 | 170 | 7.5% | 7 | 170 | 7.5% | 8 | | Sep 2026 | 170 | 7.3% | 8 | 210 | 9.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Greenland Auto Group’s and Ian Humphrey Motors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Greenland Auto Group**: Measured on the search term “greenland auto group”. - **Ian Humphrey Motors**: Measured on the search term “ian humphrey motors”. - [Greenland Auto Group profile](/demand/nz/brands/greenland-auto-group) - [Ian Humphrey Motors profile](/demand/nz/brands/ian-humphrey-motors) - [All Palmerston North used car dealerships in New Zealand](/demand/nz/locations/palmerston-north/used-car-dealerships): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Greenland Auto Group or Ian Humphrey Motors more popular in search? In September 2026, Ian Humphrey Motors had more branded searches than Greenland Auto Group among Palmerston North used car dealerships in New Zealand. Ian Humphrey Motors had about 210 branded searches, while Greenland Auto Group had 170. Ian Humphrey Motors made up 9.1% of all Palmerston North used car dealership searches we track, and Greenland Auto Group accounted for 7.3%. ## Cite this page Brandwave. "Greenland Auto Group vs Ian Humphrey Motors: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/greenland-auto-group-vs-ian-humphrey-motors This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/greenland-auto-group-vs-ian-humphrey-motors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.