---
title: "Grays vs Pickles: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Grays or Pickles? Compare estimated monthly branded-search demand and Share of Search inside the Vehicle auction houses set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/grays-vs-pickles"
publisher: "Brandwave"
---

# Grays vs Pickles: Which is more popular by branded search in New Zealand?

Which is more popular in search, Grays or Pickles? Compare estimated monthly branded-search demand and Share of Search inside the Vehicle auction houses set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Grays and Pickles
- **Competitive set**: Vehicle auction houses
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Grays Share of Search**: 0.11%
- **Pickles Share of Search**: 1.2%

## Which is more popular in search, Grays or Pickles?

- In August 2026, Pickles had more branded searches than Grays among vehicle auction houses in New Zealand. Pickles was estimated to have 1.8K branded searches compared to Grays’ 160, and held a 1.2% Share of Search versus Grays’ 0.11%.
- Pickles was ahead of Grays in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Grays’ estimated Share of Search among vehicle auction houses in New Zealand moved from 0.06% to 0.11%, and its estimated monthly branded searches moved from 90 to 160.
- Across the 11 months ending August 2026, Pickles’ estimated Share of Search among vehicle auction houses in New Zealand moved from 1.1% to 1.2%, and its estimated monthly branded searches moved from 1.6K to 1.8K.

## How did search popularity change for New Zealand vehicle auction houses in August 2026?

- Estimated monthly branded searches for Grays in New Zealand rose 77.8% over 11 measured months, from 90 to 160 in August 2026.
- Estimated monthly branded searches for Pickles in New Zealand rose 12.7% over 11 measured months, from 1.6K to 1.8K in August 2026.

## Month by month

| Month | Grays estimated searches | Grays Share of Search | Grays rank | Pickles estimated searches | Pickles Share of Search | Pickles rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90 | 0.06% | 4 | 1.6K | 1.1% | 3 |
| Nov 2025 | 60 | 0.04% | 4 | 1.6K | 1.1% | 3 |
| Dec 2025 | 70 | 0.06% | 4 | 1.6K | 1.3% | 3 |
| Jan 2026 | 60 | 0.04% | 4 | 1.7K | 1.1% | 3 |
| Feb 2026 | 90 | 0.06% | 4 | 1.6K | 1.1% | 3 |
| Mar 2026 | 120 | 0.07% | 4 | 1.7K | 1.1% | 3 |
| Apr 2026 | 160 | 0.11% | 4 | 1.5K | 1.1% | 3 |
| May 2026 | 140 | 0.09% | 4 | 1.7K | 1.1% | 3 |
| Jun 2026 | 120 | 0.08% | 4 | 1.7K | 1.1% | 3 |
| Jul 2026 | 130 | 0.09% | 4 | 1.8K | 1.2% | 3 |
| Aug 2026 | 160 | 0.11% | 4 | 1.8K | 1.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Grays’ and Pickles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Grays**: Measured on the search terms “grays auctions nz”, “grays car auction” and “grays online”, summed into one figure.
- **Pickles**: Measured on the search terms “pickles auctions”, “pickles auctions au”, “pickles auctions salvage”, “pickles car auction”, “pickles machinery auction” and “pickles nz”, summed into one figure.

- [Grays profile](/demand/nz/brands/grays)
- [Pickles profile](/demand/nz/brands/pickles)
- [All vehicle auction houses in New Zealand](/demand/nz/categories/nz-vehicle-auction-houses): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Grays or Pickles?

In August 2026, Pickles had more branded searches than Grays among vehicle auction houses in New Zealand. Pickles was estimated to have 1.8K branded searches compared to Grays’ 160, and held a 1.2% Share of Search versus Grays’ 0.11%.

## Cite this page

Brandwave. "Grays vs Pickles: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/grays-vs-pickles

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/grays-vs-pickles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.