--- title: "Gray-Nicolls vs Gunn & Moore: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Gray-Nicolls or Gunn & Moore? Compare estimated monthly branded-search demand and Share of Search inside the Cricket gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gray-nicolls-vs-gunn-and-moore" publisher: "Brandwave" --- # Gray-Nicolls vs Gunn & Moore: Which is more popular by branded search in New Zealand? Which is more popular in search, Gray-Nicolls or Gunn & Moore? Compare estimated monthly branded-search demand and Share of Search inside the Cricket gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gray-Nicolls and Gunn & Moore - **Competitive set**: Cricket gear brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Gray-Nicolls Share of Search**: 34.9% - **Gunn & Moore Share of Search**: 8.7% ## Which is more popular in search, Gray-Nicolls or Gunn & Moore? - In August 2026, Gray-Nicolls had more branded searches than Gunn & Moore among cricket gear brands in New Zealand. Gray-Nicolls was estimated to have 800 branded searches compared to Gunn & Moore’s 200, and held a 34.9% Share of Search versus Gunn & Moore’s 8.7%. - Gray-Nicolls was ahead of Gunn & Moore in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Gray-Nicolls’ estimated Share of Search among cricket gear brands in New Zealand moved from 36.5% to 34.9%, and its estimated monthly branded searches moved from 1.5K to 800. - Across the 11 months ending August 2026, Gunn & Moore’s estimated Share of Search among cricket gear brands in New Zealand moved from 11.4% to 8.7%, and its estimated monthly branded searches moved from 460 to 200. ## How did search popularity change for New Zealand cricket gear brands in August 2026? - In August 2026, Kookaburra overtook Gray-Nicolls to take the highest estimated Share of Search among cricket gear brands in New Zealand, at 36.7%. - In August 2026, New Balance Cricket overtook Gunn & Moore to rank 3rd among cricket gear brands in New Zealand, at 11.4%. - In August 2026, Gunn & Moore lost estimated Share of Search among cricket gear brands in New Zealand, from 13% to 8.7%. - In August 2026, Gray-Nicolls lost estimated Share of Search among cricket gear brands in New Zealand, from 36.7% to 34.9%. ## Month by month | Month | Gray-Nicolls estimated searches | Gray-Nicolls Share of Search | Gray-Nicolls rank | Gunn & Moore estimated searches | Gunn & Moore Share of Search | Gunn & Moore rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5K | 36.5% | 1 | 460 | 11.4% | 3 | | Nov 2025 | 2.1K | 38.9% | 1 | 690 | 12.5% | 3 | | Dec 2025 | 1.9K | 38.3% | 1 | 700 | 13.8% | 3 | | Jan 2026 | 1.6K | 41.9% | 1 | 470 | 12.5% | 3 | | Feb 2026 | 1.4K | 37.7% | 1 | 470 | 13.1% | 3 | | Mar 2026 | 1.4K | 35.3% | 1 | 530 | 13.2% | 3 | | Apr 2026 | 750 | 38.3% | 1 | 250 | 12.8% | 3 | | May 2026 | 670 | 41.1% | 1 | 190 | 11.7% | 3 | | Jun 2026 | 630 | 37.3% | 2 | 190 | 11.2% | 3 | | Jul 2026 | 620 | 36.7% | 1 | 220 | 13% | 3 | | Aug 2026 | 800 | 34.9% | 2 | 200 | 8.7% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Gray-Nicolls’ and Gunn & Moore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gray-Nicolls**: Measured on the search terms “bat gray nicolls”, “gray nicolls”, “gray nicolls co nz”, “gray nicolls cricket”, “gray nicolls cricket bag”, “gray nicolls cricket bat”, “gray nicolls cricket gear”, “gray nicolls cricket pads”, “gray nicolls gloves”, “gray nicolls helmet”, “gray nicolls kaboom”, “gray nicolls near me”, “gray nicolls nova”, “gray nicolls nz”, “gray nicolls online”, “graynicolls”, “graynicolls cricket”, “graynicolls cricket bat” and “graynicolls cricket gear”, summed into one figure. - **Gunn & Moore**: Measured on the search terms “gm cricket”, “gm cricket bat”, “gm cricket com”, “gunn & moore”, “gunn & moore cricket”, “gunn & moore cricket bat”, “gunn & moore cricket gear”, “gunn & moore cricket pads”, “gunn and moore cricket gear”, “gunn and moore cricket pads”, “gunn moore”, “gunn moore cricket”, “gunn moore cricket bat” and “gunnmoore”, summed into one figure. - [Gray-Nicolls profile](/demand/nz/brands/gray-nicolls) - [Gunn & Moore profile](/demand/nz/brands/gunn-and-moore) - [All cricket gear brands in New Zealand](/demand/nz/categories/nz-cricket-gear-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Gray-Nicolls or Gunn & Moore? In August 2026, Gray-Nicolls had more branded searches than Gunn & Moore among cricket gear brands in New Zealand. Gray-Nicolls was estimated to have 800 branded searches compared to Gunn & Moore’s 200, and held a 34.9% Share of Search versus Gunn & Moore’s 8.7%. ## Cite this page Brandwave. "Gray-Nicolls vs Gunn & Moore: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/gray-nicolls-vs-gunn-and-moore This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gray-nicolls-vs-gunn-and-moore. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.