--- title: "Grantham Law vs Le Pine & Co Taupo: Which is searched more in New Zealand?" description: "Is Grantham Law or Le Pine & Co Taupo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Taupo law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/grantham-law-vs-le-pine-and-co-taupo" publisher: "Brandwave" --- # Grantham Law vs Le Pine & Co Taupo: Which is searched more in New Zealand? Is Grantham Law or Le Pine & Co Taupo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Taupo law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Grantham Law and Le Pine & Co Taupo - **Competitive set**: Taupo law firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Grantham Law Share of Search**: 28.2% - **Le Pine & Co Taupo Share of Search**: 12.8% ## Is Grantham Law or Le Pine & Co Taupo more popular in search? - In September 2026, Grantham Law had more branded searches than Le Pine & Co Taupo among taupo law firms in New Zealand. Grantham Law had about 110 branded searches, while Le Pine & Co Taupo had 50. Grantham Law made up 28.2% of all taupo law firm searches we track, and Le Pine & Co Taupo accounted for 12.8%. - Grantham Law was ahead of Le Pine & Co Taupo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Grantham Law’s share of searches among taupo law firms in New Zealand moved from 26.1% to 28.2%, and its estimated monthly branded searches moved from 120 to 110. - Across the 12 months ending September 2026, Le Pine & Co Taupo’s share of searches among taupo law firms in New Zealand moved from 10.9% to 12.8%, and its estimated monthly branded searches held steady at 50. ## Top taupo law firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Le Pine & Co Taupo was mentioned in two out of three: in two of the three ChatGPT answers. Grantham Law did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Cargill Stent Clarke Law | 1st | 3 of 3 | 3 of 3 | | MMC Law | 2nd | 3 of 3 | 3 of 3 | | Holland Beckett | 3rd | 2 of 3 | 2 of 3 | | Lake Taupō Law | 4th | 2 of 3 | 2 of 3 | | Le Pine & Co Taupo | 5th | 2 of 3 | 2 of 3 | | Grantham Law | Not ranked | 0 of 3 | 0 of 3 | | Jensen Waymouth Lawyers | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about taupo law firms - Asked ChatGPT "Which law firm should I hire in Taupō, New Zealand?": 1. Cargill Stent Clarke Law, 2. MMC Law, 3. Lake Taupō Law, 4. Le Pine & Co Taupo - Asked ChatGPT "What are the best law firms in Taupō, New Zealand?": 1. Cargill Stent Clarke Law, 2. MMC Law, 3. Holland Beckett, 4. Le Pine & Co Taupo - Asked ChatGPT "What's the best law firm in Taupō, New Zealand for legal advice?": 1. Cargill Stent Clarke Law, 2. MMC Law, 3. Holland Beckett, 4. Lake Taupō Law Not named in any answer: Grantham Law and Jensen Waymouth Lawyers. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand taupo law firms in September 2026? - In September 2026, MMC Law overtook Grantham Law to become the leader among taupo law firms in New Zealand, with 35.9% of the searches. - In September 2026, Le Pine & Co Taupo gained share of searches among taupo law firms in New Zealand, from 11.1% to 12.8%. - In September 2026, Grantham Law lost share of searches among taupo law firms in New Zealand, from 40% to 28.2%. ## Month by month | Month | Grantham Law estimated searches | Grantham Law Share of Search | Grantham Law rank | Le Pine & Co Taupo estimated searches | Le Pine & Co Taupo Share of Search | Le Pine & Co Taupo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 120 | 26.1% | 2 | 50 | 10.9% | 4 | | Nov 2025 | 180 | 33.3% | 2 | 70 | 13% | 3 | | Dec 2025 | 130 | 31% | 1 | 70 | 16.7% | 3 | | Jan 2026 | 130 | 28.3% | 2 | 50 | 10.9% | 4 | | Feb 2026 | 90 | 19.6% | 2 | 50 | 10.9% | 4 | | Mar 2026 | 150 | 30% | 2 | 70 | 14% | 3 | | Apr 2026 | 110 | 24.4% | 2 | 70 | 15.6% | 3 | | May 2026 | 90 | 19.1% | 2 | 70 | 14.9% | 3 | | Jun 2026 | 80 | 21.1% | 2 | 40 | 10.5% | 4 | | Jul 2026 | 110 | 24.4% | 2 | 50 | 11.1% | 4 | | Aug 2026 | 180 | 40% | 1 | 50 | 11.1% | 3 | | Sep 2026 | 110 | 28.2% | 2 | 50 | 12.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Grantham Law’s and Le Pine & Co Taupo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Grantham Law**: Measured on the search terms “grantham law” and “grantham law taupo”, summed into one figure. - **Le Pine & Co Taupo**: Measured on the search term “le pine & co taupo”. - [Grantham Law profile](/demand/nz/brands/grantham-law) - [Le Pine & Co Taupo profile](/demand/nz/brands/le-pine-and-co-taupo) - [All taupo law firms in New Zealand](/demand/nz/locations/taupo/law-firms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Grantham Law or Le Pine & Co Taupo more popular in search? In September 2026, Grantham Law had more branded searches than Le Pine & Co Taupo among taupo law firms in New Zealand. Grantham Law had about 110 branded searches, while Le Pine & Co Taupo had 50. Grantham Law made up 28.2% of all taupo law firm searches we track, and Le Pine & Co Taupo accounted for 12.8%. ## Cite this page Brandwave. "Grantham Law vs Le Pine & Co Taupo: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/grantham-law-vs-le-pine-and-co-taupo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/grantham-law-vs-le-pine-and-co-taupo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.