---
title: "Grant Thornton vs PwC: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Grant Thornton or PwC? Compare estimated monthly branded-search demand and Share of Search inside the accounting and advisory firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/grant-thornton-new-zealand-vs-pwc-new-zealand"
publisher: "Brandwave"
---

# Grant Thornton vs PwC: Which is more popular by branded search in New Zealand?

Which is more popular in search, Grant Thornton or PwC? Compare estimated monthly branded-search demand and Share of Search inside the accounting and advisory firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Grant Thornton and PwC
- **Competitive set**: accounting and advisory firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Grant Thornton Share of Search**: 5.4%
- **PwC Share of Search**: 15.2%

## Which is more popular in search, Grant Thornton or PwC?

- In August 2026, PwC had more branded searches than Grant Thornton among accounting and advisory firms in New Zealand. PwC was estimated to have 5.8K branded searches compared to Grant Thornton’s 2.1K, and held a 15.2% Share of Search versus Grant Thornton’s 5.4%.
- PwC was ahead of Grant Thornton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Grant Thornton’s estimated Share of Search among accounting and advisory firms in New Zealand moved from 4.9% to 5.4%, and its estimated monthly branded searches moved from 1.7K to 2.1K.
- Across the 11 months ending August 2026, PwC’s estimated Share of Search among accounting and advisory firms in New Zealand moved from 15.5% to 15.2%, and its estimated monthly branded searches moved from 5.3K to 5.8K.

## How did search popularity change for New Zealand accounting and advisory firms in August 2026?

- In August 2026, PwC gained estimated Share of Search among accounting and advisory firms in New Zealand, from 10.8% to 15.2%.
- Estimated monthly branded searches for Grant Thornton in New Zealand rose 25.9% over 11 measured months, from 1.7K to 2.1K in August 2026.

## Month by month

| Month | Grant Thornton estimated searches | Grant Thornton Share of Search | Grant Thornton rank | PwC estimated searches | PwC Share of Search | PwC rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.7K | 4.9% | 6 | 5.3K | 15.5% | 3 |
| Nov 2025 | 2.3K | 6.5% | 5 | 5.3K | 15.2% | 3 |
| Dec 2025 | 1.4K | 5.1% | 6 | 3.7K | 14% | 3 |
| Jan 2026 | 1.8K | 6.3% | 6 | 4.2K | 15.1% | 3 |
| Feb 2026 | 2.1K | 5.8% | 6 | 5.3K | 14.3% | 3 |
| Mar 2026 | 2.4K | 4.8% | 7 | 7K | 13.7% | 3 |
| Apr 2026 | 1.5K | 4.5% | 7 | 4.2K | 12.8% | 3 |
| May 2026 | 1.8K | 5.1% | 6 | 4.3K | 12.5% | 3 |
| Jun 2026 | 1.7K | 4.5% | 6 | 4.2K | 11% | 3 |
| Jul 2026 | 2.1K | 5.4% | 6 | 4.3K | 10.8% | 3 |
| Aug 2026 | 2.1K | 5.4% | 6 | 5.8K | 15.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Grant Thornton’s and PwC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Grant Thornton**: Measured on the search terms “Grant Thornton Auckland”, “grant thornton chch”, “Grant Thornton Christchurch”, “grant thornton near me”, “grant thornton new zealand”, “Grant Thornton NZ” and “Grant Thornton Wellington”, summed into one figure.
- **PwC**: Measured on the search terms “PwC Auckland”, “PwC Canterbury”, “pwc chch”, “PwC Christchurch”, “PwC Hamilton”, “PwC New Zealand”, “PwC NZ”, “PwC Tauranga”, “PwC Waikato” and “PwC Wellington”, summed into one figure.

- [Grant Thornton profile](/demand/nz/brands/grant-thornton-new-zealand)
- [PwC profile](/demand/nz/brands/pwc-new-zealand)
- [All accounting and advisory firms in New Zealand](/demand/nz/categories/nz-accounting-and-advisory-firms): The set both shares are measured inside, 10 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Grant Thornton or PwC?

In August 2026, PwC had more branded searches than Grant Thornton among accounting and advisory firms in New Zealand. PwC was estimated to have 5.8K branded searches compared to Grant Thornton’s 2.1K, and held a 15.2% Share of Search versus Grant Thornton’s 5.4%.

## Cite this page

Brandwave. "Grant Thornton vs PwC: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/grant-thornton-new-zealand-vs-pwc-new-zealand

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/grant-thornton-new-zealand-vs-pwc-new-zealand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.