--- title: "Grant Thornton vs nextAdvisory: Which is searched more in New Zealand?" description: "Is Grant Thornton or nextAdvisory more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the accounting and advisory firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/grant-thornton-new-zealand-vs-nextadvisory" publisher: "Brandwave" --- # Grant Thornton vs nextAdvisory: Which is searched more in New Zealand? Is Grant Thornton or nextAdvisory more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the accounting and advisory firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Grant Thornton and nextAdvisory - **Competitive set**: accounting and advisory firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Grant Thornton Share of Search**: 15.7% - **nextAdvisory Share of Search**: 2.5% ## Is Grant Thornton or nextAdvisory more popular in search? - In September 2026, Grant Thornton had more branded searches than nextAdvisory among accounting and advisory firms in New Zealand. Grant Thornton had about 1,600 branded searches, while nextAdvisory had 260. Grant Thornton made up 15.7% of all accounting and advisory firm searches we track, and nextAdvisory accounted for 2.5%. - Grant Thornton was ahead of nextAdvisory in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Grant Thornton’s share of searches among accounting and advisory firms in New Zealand moved from 17.8% to 15.7%, and its estimated monthly branded searches held steady at 1.6K. - Across the 12 months ending September 2026, nextAdvisory’s share of searches among accounting and advisory firms in New Zealand moved from 3.6% to 2.5%, and its estimated monthly branded searches moved from 320 to 260. ## Top accounting and advisory firms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, nextAdvisory was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Grant Thornton was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. nextAdvisory was listed before Grant Thornton in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | nextAdvisory | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | BDO | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | PwC | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | KPMG | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Deloitte | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Moore Markhams | 6th | 3 of 3 | 1 of 2 | 4 of 5 | | EY | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Baker Tilly Staples Rodway | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Grant Thornton | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | RSM | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Crowe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about accounting and advisory firms - Asked ChatGPT "Which New Zealand accounting and advisory firm should I hire in New Zealand?": 1. nextAdvisory, 2. Moore Markhams, 3. BDO, 4. KPMG - Asked ChatGPT "What are the best New Zealand accounting and advisory firms in New Zealand?": 1. Deloitte, 2. PwC, 3. EY, 4. KPMG, 5. BDO, 6. Baker Tilly Staples Rodway, 7. Grant Thornton, 8. Moore Markhams, 9. RSM - Asked ChatGPT "What's the best New Zealand accounting and advisory firm in New Zealand for business advisory support?": 1. nextAdvisory, 2. BDO, 3. Moore Markhams, 4. Baker Tilly Staples Rodway - Searched Google, AI Overview "accounting and advisory firms nz": named none of the brands we track - Searched Google, AI Overview "best accounting firm nz": 1. PwC, 2. KPMG, 3. Deloitte, 4. EY, 5. Baker Tilly Staples Rodway, 6. BDO, 7. nextAdvisory, 8. Moore Markhams Not named in any answer: Crowe. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand accounting and advisory firms in September 2026? - In September 2026, Grant Thornton lost share of searches among accounting and advisory firms in New Zealand, from 18.2% to 15.7%. - In September 2026, nextAdvisory lost share of searches among accounting and advisory firms in New Zealand, from 3.1% to 2.5%. ## Month by month | Month | Grant Thornton estimated searches | Grant Thornton Share of Search | Grant Thornton rank | nextAdvisory estimated searches | nextAdvisory Share of Search | nextAdvisory rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 17.8% | 1 | 320 | 3.6% | 9 | | Nov 2025 | 1.6K | 17.5% | 1 | 260 | 2.9% | 9 | | Dec 2025 | 1.3K | 18.4% | 1 | 210 | 3% | 9 | | Jan 2026 | 1.3K | 17.4% | 1 | 320 | 4.3% | 9 | | Feb 2026 | 1.6K | 16.9% | 3 | 320 | 3.4% | 9 | | Mar 2026 | 2.9K | 19.8% | 2 | 390 | 2.7% | 9 | | Apr 2026 | 1.6K | 17.9% | 2 | 480 | 5.4% | 9 | | May 2026 | 1.6K | 17.5% | 2 | 390 | 4.3% | 9 | | Jun 2026 | 1.6K | 17.4% | 2 | 320 | 3.5% | 9 | | Jul 2026 | 2.4K | 24.4% | 1 | 320 | 3.2% | 9 | | Aug 2026 | 1.9K | 18.2% | 2 | 320 | 3.1% | 9 | | Sep 2026 | 1.6K | 15.7% | 2 | 260 | 2.5% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Grant Thornton’s and nextAdvisory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Grant Thornton**: Measured on the search term “grant thornton”. - **nextAdvisory**: Measured on the search term “nextadvisory”. - [Grant Thornton profile](/demand/nz/brands/grant-thornton-new-zealand) - [nextAdvisory profile](/demand/nz/brands/nextadvisory) - [All accounting and advisory firms in New Zealand](/demand/nz/categories/nz-accounting-and-advisory-firms): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Grant Thornton or nextAdvisory more popular in search? In September 2026, Grant Thornton had more branded searches than nextAdvisory among accounting and advisory firms in New Zealand. Grant Thornton had about 1,600 branded searches, while nextAdvisory had 260. Grant Thornton made up 15.7% of all accounting and advisory firm searches we track, and nextAdvisory accounted for 2.5%. ## Cite this page Brandwave. "Grant Thornton vs nextAdvisory: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/grant-thornton-new-zealand-vs-nextadvisory This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/grant-thornton-new-zealand-vs-nextadvisory. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.