--- title: "Grant Thornton vs KPMG: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Grant Thornton or KPMG? Compare estimated monthly branded-search demand and Share of Search inside the accounting and advisory firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/grant-thornton-new-zealand-vs-kpmg-new-zealand" publisher: "Brandwave" --- # Grant Thornton vs KPMG: Which is more popular by branded search in New Zealand? Which is more popular in search, Grant Thornton or KPMG? Compare estimated monthly branded-search demand and Share of Search inside the accounting and advisory firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Grant Thornton and KPMG - **Competitive set**: accounting and advisory firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Grant Thornton Share of Search**: 5.4% - **KPMG Share of Search**: 34.8% ## Which is more popular in search, Grant Thornton or KPMG? - In August 2026, KPMG had more branded searches than Grant Thornton among accounting and advisory firms in New Zealand. KPMG was estimated to have 13.4K branded searches compared to Grant Thornton’s 2.1K, and held a 34.8% Share of Search versus Grant Thornton’s 5.4%. - KPMG was ahead of Grant Thornton in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Grant Thornton’s estimated Share of Search among accounting and advisory firms in New Zealand moved from 4.9% to 5.4%, and its estimated monthly branded searches moved from 1.7K to 2.1K. - Across the 11 months ending August 2026, KPMG’s estimated Share of Search among accounting and advisory firms in New Zealand moved from 31.3% to 34.8%, and its estimated monthly branded searches moved from 10.6K to 13.4K. ## How did search popularity change for New Zealand accounting and advisory firms in August 2026? - In August 2026, KPMG lost estimated Share of Search among accounting and advisory firms in New Zealand, from 39.7% to 34.8%. - Estimated monthly branded searches for Grant Thornton in New Zealand rose 25.9% over 11 measured months, from 1.7K to 2.1K in August 2026. ## Month by month | Month | Grant Thornton estimated searches | Grant Thornton Share of Search | Grant Thornton rank | KPMG estimated searches | KPMG Share of Search | KPMG rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7K | 4.9% | 6 | 10.6K | 31.3% | 1 | | Nov 2025 | 2.3K | 6.5% | 5 | 10.7K | 30.7% | 1 | | Dec 2025 | 1.4K | 5.1% | 6 | 8.3K | 31.3% | 1 | | Jan 2026 | 1.8K | 6.3% | 6 | 7.9K | 28.2% | 1 | | Feb 2026 | 2.1K | 5.8% | 6 | 11.7K | 31.8% | 1 | | Mar 2026 | 2.4K | 4.8% | 7 | 16.3K | 32% | 1 | | Apr 2026 | 1.5K | 4.5% | 7 | 10.9K | 33.5% | 1 | | May 2026 | 1.8K | 5.1% | 6 | 11.1K | 32.3% | 1 | | Jun 2026 | 1.7K | 4.5% | 6 | 15.1K | 39.4% | 1 | | Jul 2026 | 2.1K | 5.4% | 6 | 15.7K | 39.7% | 1 | | Aug 2026 | 2.1K | 5.4% | 6 | 13.4K | 34.8% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Grant Thornton’s and KPMG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Grant Thornton**: Measured on the search terms “Grant Thornton Auckland”, “grant thornton chch”, “Grant Thornton Christchurch”, “grant thornton near me”, “grant thornton new zealand”, “Grant Thornton NZ” and “Grant Thornton Wellington”, summed into one figure. - **KPMG**: Measured on the search terms “kpmg”, “kpmg accountants”, “kpmg accounting”, “kpmg ashburton”, “KPMG Auckland”, “kpmg auckland jobs”, “kpmg chartered accountants”, “KPMG Christchurch”, “KPMG Hamilton”, “kpmg near me”, “KPMG New Zealand”, “KPMG NZ”, “KPMG Tauranga”, “kpmg timaru” and “KPMG Wellington”, summed into one figure. - [Grant Thornton profile](/demand/nz/brands/grant-thornton-new-zealand) - [KPMG profile](/demand/nz/brands/kpmg-new-zealand) - [All accounting and advisory firms in New Zealand](/demand/nz/categories/nz-accounting-and-advisory-firms): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Grant Thornton or KPMG? In August 2026, KPMG had more branded searches than Grant Thornton among accounting and advisory firms in New Zealand. KPMG was estimated to have 13.4K branded searches compared to Grant Thornton’s 2.1K, and held a 34.8% Share of Search versus Grant Thornton’s 5.4%. ## Cite this page Brandwave. "Grant Thornton vs KPMG: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/grant-thornton-new-zealand-vs-kpmg-new-zealand This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/grant-thornton-new-zealand-vs-kpmg-new-zealand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.