--- title: "Grand Theft Auto vs Mario Kart: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Grand Theft Auto or Mario Kart? Compare estimated monthly branded-search demand and Share of Search inside the Video game franchises set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/grand-theft-auto-vs-mario-kart" publisher: "Brandwave" --- # Grand Theft Auto vs Mario Kart: Which is more popular by branded search in New Zealand? Which is more popular in search, Grand Theft Auto or Mario Kart? Compare estimated monthly branded-search demand and Share of Search inside the Video game franchises set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Grand Theft Auto and Mario Kart - **Competitive set**: Video game franchises - **Market**: New Zealand - **Month measured**: Aug 2026 - **Grand Theft Auto Share of Search**: 52.6% - **Mario Kart Share of Search**: 2.2% ## Which is more popular in search, Grand Theft Auto or Mario Kart? - In August 2026, Grand Theft Auto had more branded searches than Mario Kart among video game franchises in New Zealand. Grand Theft Auto was estimated to have 84K branded searches compared to Mario Kart’s 3.6K, and held a 52.6% Share of Search versus Mario Kart’s 2.2%. - Grand Theft Auto was ahead of Mario Kart in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Grand Theft Auto’s estimated Share of Search among video game franchises in New Zealand moved from 24.6% to 52.6%, and its estimated monthly branded searches moved from 24.7K to 84K. - Across the 11 months ending August 2026, Mario Kart’s estimated Share of Search among video game franchises in New Zealand moved from 3.1% to 2.2%, and its estimated monthly branded searches moved from 3.1K to 3.6K. ## How did search popularity change for New Zealand video game franchises in August 2026? - In August 2026, Grand Theft Auto gained estimated Share of Search among video game franchises in New Zealand, from 44.1% to 52.6%. - In August 2026, Mario Kart lost estimated Share of Search among video game franchises in New Zealand, from 3% to 2.2%. ## Month by month | Month | Grand Theft Auto estimated searches | Grand Theft Auto Share of Search | Grand Theft Auto rank | Mario Kart estimated searches | Mario Kart Share of Search | Mario Kart rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 24.7K | 24.6% | 2 | 3.1K | 3.1% | 6 | | Nov 2025 | 38.3K | 32% | 2 | 3.3K | 2.8% | 6 | | Dec 2025 | 27.8K | 27.8% | 2 | 4.6K | 4.6% | 6 | | Jan 2026 | 29.2K | 33.9% | 1 | 3.9K | 4.6% | 6 | | Feb 2026 | 32K | 33.3% | 2 | 3K | 3.1% | 6 | | Mar 2026 | 26.2K | 25.3% | 2 | 3.6K | 3.5% | 6 | | Apr 2026 | 30.1K | 31.9% | 2 | 3.8K | 4% | 6 | | May 2026 | 60.3K | 47.2% | 1 | 3.3K | 2.6% | 6 | | Jun 2026 | 137K | 64.1% | 1 | 3.2K | 1.5% | 6 | | Jul 2026 | 56.9K | 44.1% | 1 | 3.9K | 3% | 6 | | Aug 2026 | 84K | 52.6% | 1 | 3.6K | 2.2% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Grand Theft Auto’s and Mario Kart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Grand Theft Auto**: Measured on the search terms “grand theft auto”, “grand theft auto 4”, “grand theft auto game”, “grand theft auto near me”, “grand theft auto nz”, “grand theft auto online”, “grand theft auto ps5”, “grand theft auto video game”, “grandtheftauto”, “grandtheftauto game”, “gta”, “gta 5”, “gta 6”, “gta 6 pre order”, “gta san andreas”, “gta v”, “gta vi” and “rockstargames com”, summed into one figure. - **Mario Kart**: Measured on the search terms “mario kart”, “mario kart 8 deluxe”, “mario kart ds”, “mario kart game”, “mario kart near me”, “mario kart new zealand”, “mario kart nz”, “mario kart online”, “mario kart ps5”, “mario kart snes”, “mario kart switch”, “mario kart video game”, “mario kart wii”, “mariokart”, “mariokart 8”, “mariokart game”, “mariokart ps5” and “mariokart video game”, summed into one figure. - [Grand Theft Auto profile](/demand/nz/brands/grand-theft-auto) - [Mario Kart profile](/demand/nz/brands/mario-kart) - [All video game franchises in New Zealand](/demand/nz/categories/nz-video-game-franchises): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Grand Theft Auto or Mario Kart? In August 2026, Grand Theft Auto had more branded searches than Mario Kart among video game franchises in New Zealand. Grand Theft Auto was estimated to have 84K branded searches compared to Mario Kart’s 3.6K, and held a 52.6% Share of Search versus Mario Kart’s 2.2%. ## Cite this page Brandwave. "Grand Theft Auto vs Mario Kart: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/grand-theft-auto-vs-mario-kart This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/grand-theft-auto-vs-mario-kart. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.