---
title: "Grammarly vs QuillBot: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Grammarly or QuillBot? Compare estimated monthly branded-search demand and Share of Search inside the Writing assistants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/grammarly-vs-quillbot"
publisher: "Brandwave"
---

# Grammarly vs QuillBot: Which is more popular by branded search in New Zealand?

Which is more popular in search, Grammarly or QuillBot? Compare estimated monthly branded-search demand and Share of Search inside the Writing assistants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Grammarly and QuillBot
- **Competitive set**: Writing assistants
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Grammarly Share of Search**: 56.2%
- **QuillBot Share of Search**: 42.6%

## Which is more popular in search, Grammarly or QuillBot?

- In August 2026, Grammarly had more branded searches than QuillBot among writing assistants in New Zealand. Grammarly was estimated to have 54.3K branded searches compared to QuillBot’s 41.2K, and held a 56.2% Share of Search versus QuillBot’s 42.6%.
- Grammarly was ahead of QuillBot in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Grammarly’s estimated Share of Search among writing assistants in New Zealand moved from 57.3% to 56.2%, and its estimated monthly branded searches moved from 63.6K to 54.3K.
- Across the 11 months ending August 2026, QuillBot’s estimated Share of Search among writing assistants in New Zealand moved from 41.4% to 42.6%, and its estimated monthly branded searches moved from 45.9K to 41.2K.

## How did search popularity change for New Zealand writing assistants in August 2026?

- In August 2026, QuillBot gained estimated Share of Search among writing assistants in New Zealand, from 36.1% to 42.6%.
- In August 2026, Grammarly lost estimated Share of Search among writing assistants in New Zealand, from 62.3% to 56.2%.

## Month by month

| Month | Grammarly estimated searches | Grammarly Share of Search | Grammarly rank | QuillBot estimated searches | QuillBot Share of Search | QuillBot rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 63.6K | 57.3% | 1 | 45.9K | 41.4% | 2 |
| Nov 2025 | 44.4K | 62.4% | 1 | 25.6K | 36% | 2 |
| Dec 2025 | 23.9K | 66.2% | 1 | 11.4K | 31.7% | 2 |
| Jan 2026 | 27.5K | 68.4% | 1 | 11.8K | 29.4% | 2 |
| Feb 2026 | 40K | 63.8% | 1 | 21.7K | 34.6% | 2 |
| Mar 2026 | 77.8K | 56.4% | 1 | 58.7K | 42.6% | 2 |
| Apr 2026 | 53.5K | 60.2% | 1 | 34.3K | 38.6% | 2 |
| May 2026 | 55.3K | 55.5% | 1 | 43.2K | 43.3% | 2 |
| Jun 2026 | 49.7K | 57.7% | 1 | 35.4K | 41.1% | 2 |
| Jul 2026 | 36.2K | 62.3% | 1 | 20.9K | 36.1% | 2 |
| Aug 2026 | 54.3K | 56.2% | 1 | 41.2K | 42.6% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Grammarly’s and QuillBot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Grammarly**: Measured on the search terms “grammarly”, “grammarly checker”, “grammarly com”, “grammarly correct”, “grammarly cost”, “grammarly for chrome”, “grammarly for mac”, “grammarly for microsoft word”, “grammarly for windows”, “grammarly for word”, “grammarly free”, “grammarly grammar”, “grammarly grammar check”, “grammarly nz”, “grammarly online”, “grammarly proofreading”, “grammarly student discount”, “grammarly web”, “grammarly writing” and “my grammarly”, summed into one figure.
- **QuillBot**: Measured on the search terms “paraphrase quillbot”, “paraphrasing tool quillbot ai”, “quillbot”, “quillbot ai”, “quillbot ai checker”, “quillbot ai paraphrasing”, “quillbot ai paraphrasing tool”, “quillbot ai summarizer”, “quillbot checker”, “quillbot com”, “quillbot free”, “quillbot grammar”, “quillbot grammar checker”, “quillbot near me”, “quillbot online”, “quillbot paraphrase”, “quillbot paraphrase tool”, “quillbot paraphrasing”, “quillbot paraphrasing tool”, “quillbot plagiarism checker”, “quillbot referencing”, “quillbot sentence rewriter”, “quillbot summarizer” and “quillbot writing”, summed into one figure.

- [Grammarly profile](/demand/nz/brands/grammarly)
- [QuillBot profile](/demand/nz/brands/quillbot)
- [All writing assistants in New Zealand](/demand/nz/categories/nz-writing-assistants): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Grammarly or QuillBot?

In August 2026, Grammarly had more branded searches than QuillBot among writing assistants in New Zealand. Grammarly was estimated to have 54.3K branded searches compared to QuillBot’s 41.2K, and held a 56.2% Share of Search versus QuillBot’s 42.6%.

## Cite this page

Brandwave. "Grammarly vs QuillBot: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/grammarly-vs-quillbot

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/grammarly-vs-quillbot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
