--- title: "Grammarly vs ProWritingAid: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Grammarly or ProWritingAid? Compare estimated monthly branded-search demand and Share of Search inside the Writing assistants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/grammarly-vs-prowritingaid" publisher: "Brandwave" --- # Grammarly vs ProWritingAid: Which is more popular by branded search in New Zealand? Which is more popular in search, Grammarly or ProWritingAid? Compare estimated monthly branded-search demand and Share of Search inside the Writing assistants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Grammarly and ProWritingAid - **Competitive set**: Writing assistants - **Market**: New Zealand - **Month measured**: Aug 2026 - **Grammarly Share of Search**: 56.2% - **ProWritingAid Share of Search**: 0.33% ## Which is more popular in search, Grammarly or ProWritingAid? - In August 2026, Grammarly had more branded searches than ProWritingAid among writing assistants in New Zealand. Grammarly was estimated to have 54.3K branded searches compared to ProWritingAid’s 320, and held a 56.2% Share of Search versus ProWritingAid’s 0.33%. - Grammarly was ahead of ProWritingAid in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Grammarly’s estimated Share of Search among writing assistants in New Zealand moved from 57.3% to 56.2%, and its estimated monthly branded searches moved from 63.6K to 54.3K. - Across the 11 months ending August 2026, ProWritingAid’s estimated Share of Search among writing assistants in New Zealand moved from 0.45% to 0.33%, and its estimated monthly branded searches moved from 500 to 320. ## How did search popularity change for New Zealand writing assistants in August 2026? - In August 2026, Grammarly lost estimated Share of Search among writing assistants in New Zealand, from 62.3% to 56.2%. - In August 2026, ProWritingAid fell from 4th to 5th among writing assistants in New Zealand. ## Month by month | Month | Grammarly estimated searches | Grammarly Share of Search | Grammarly rank | ProWritingAid estimated searches | ProWritingAid Share of Search | ProWritingAid rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 63.6K | 57.3% | 1 | 500 | 0.45% | 4 | | Nov 2025 | 44.4K | 62.4% | 1 | 390 | 0.55% | 3 | | Dec 2025 | 23.9K | 66.2% | 1 | 270 | 0.75% | 3 | | Jan 2026 | 27.5K | 68.4% | 1 | 330 | 0.82% | 3 | | Feb 2026 | 40K | 63.8% | 1 | 320 | 0.51% | 4 | | Mar 2026 | 77.8K | 56.4% | 1 | 400 | 0.29% | 4 | | Apr 2026 | 53.5K | 60.2% | 1 | 340 | 0.38% | 4 | | May 2026 | 55.3K | 55.5% | 1 | 320 | 0.32% | 4 | | Jun 2026 | 49.7K | 57.7% | 1 | 320 | 0.37% | 4 | | Jul 2026 | 36.2K | 62.3% | 1 | 320 | 0.55% | 4 | | Aug 2026 | 54.3K | 56.2% | 1 | 320 | 0.33% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Grammarly’s and ProWritingAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Grammarly**: Measured on the search terms “grammarly”, “grammarly checker”, “grammarly com”, “grammarly correct”, “grammarly cost”, “grammarly for chrome”, “grammarly for mac”, “grammarly for microsoft word”, “grammarly for windows”, “grammarly for word”, “grammarly free”, “grammarly grammar”, “grammarly grammar check”, “grammarly nz”, “grammarly online”, “grammarly proofreading”, “grammarly student discount”, “grammarly web”, “grammarly writing” and “my grammarly”, summed into one figure. - **ProWritingAid**: Measured on the search terms “prowritingaid”, “prowritingaid com” and “prowritingaid online”, summed into one figure. - [Grammarly profile](/demand/nz/brands/grammarly) - [ProWritingAid profile](/demand/nz/brands/prowritingaid) - [All writing assistants in New Zealand](/demand/nz/categories/nz-writing-assistants): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Grammarly or ProWritingAid? In August 2026, Grammarly had more branded searches than ProWritingAid among writing assistants in New Zealand. Grammarly was estimated to have 54.3K branded searches compared to ProWritingAid’s 320, and held a 56.2% Share of Search versus ProWritingAid’s 0.33%. ## Cite this page Brandwave. "Grammarly vs ProWritingAid: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/grammarly-vs-prowritingaid This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/grammarly-vs-prowritingaid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.