--- title: "Gramado's vs Scotch Wine Bar: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Gramado's or Scotch Wine Bar? Compare estimated monthly branded-search demand and Share of Search inside the Blenheim and Marlborough restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gramados-vs-scotch-wine-bar" publisher: "Brandwave" --- # Gramado's vs Scotch Wine Bar: Which is more popular by branded search in New Zealand? Which is more popular in search, Gramado's or Scotch Wine Bar? Compare estimated monthly branded-search demand and Share of Search inside the Blenheim and Marlborough restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gramado's and Scotch Wine Bar - **Competitive set**: Blenheim and Marlborough restaurants - **Market**: New Zealand - **Month measured**: Aug 2026 - **Gramado's Share of Search**: 34.1% - **Scotch Wine Bar Share of Search**: 27.9% ## Which is more popular in search, Gramado's or Scotch Wine Bar? - In August 2026, Gramado's had more branded searches than Scotch Wine Bar among blenheim and marlborough restaurants in New Zealand. Gramado's was estimated to have 780 branded searches compared to Scotch Wine Bar’s 640, and held a 34.1% Share of Search versus Scotch Wine Bar’s 27.9%. - The lead changed hands 6 times in the 11 months ending August 2026: Scotch Wine Bar took it in December 2025, Gramado's took it in January 2026, Scotch Wine Bar took it in February 2026, Gramado's took it in April 2026, Scotch Wine Bar took it in May 2026, Gramado's took it in July 2026. - Across the 11 months ending August 2026, Gramado's’ estimated Share of Search among blenheim and marlborough restaurants in New Zealand moved from 40.8% to 34.1%, and its estimated monthly branded searches moved from 1K to 780. - Across the 11 months ending August 2026, Scotch Wine Bar’s estimated Share of Search among blenheim and marlborough restaurants in New Zealand moved from 25.5% to 27.9%, and its estimated monthly branded searches moved from 650 to 640. ## How did search popularity change for New Zealand blenheim and marlborough restaurants in August 2026? - In August 2026, Raupō overtook Scotch Wine Bar to rank 2nd among blenheim and marlborough restaurants in New Zealand, at 30.1%. - In August 2026, Gramado's lost estimated Share of Search among blenheim and marlborough restaurants in New Zealand, from 41.2% to 34.1%. - In August 2026, Scotch Wine Bar lost estimated Share of Search among blenheim and marlborough restaurants in New Zealand, from 28.5% to 27.9%. ## Month by month | Month | Gramado's estimated searches | Gramado's Share of Search | Gramado's rank | Scotch Wine Bar estimated searches | Scotch Wine Bar Share of Search | Scotch Wine Bar rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 40.8% | 1 | 650 | 25.5% | 2 | | Nov 2025 | 1K | 36% | 1 | 970 | 33.9% | 2 | | Dec 2025 | 1K | 26.9% | 2 | 1.4K | 37.5% | 1 | | Jan 2026 | 1.3K | 33.9% | 1 | 1.2K | 30.7% | 2 | | Feb 2026 | 1.3K | 30.3% | 2 | 1.4K | 33.3% | 1 | | Mar 2026 | 1.1K | 32.5% | 2 | 1.2K | 33.6% | 1 | | Apr 2026 | 1.1K | 34.3% | 1 | 960 | 30.2% | 2 | | May 2026 | 1K | 31.8% | 2 | 1.2K | 36.7% | 1 | | Jun 2026 | 840 | 29.6% | 2 | 970 | 34.2% | 1 | | Jul 2026 | 940 | 41.2% | 1 | 650 | 28.5% | 2 | | Aug 2026 | 780 | 34.1% | 1 | 640 | 27.9% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Gramado's’ and Scotch Wine Bar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gramado's**: Measured on the search terms “gramados”, “gramados blenheim” and “gramados restaurant”, summed into one figure. - **Scotch Wine Bar**: Measured on the search terms “scotch bar blenheim”, “scotch wine bar” and “scotch wine bar menu”, summed into one figure. - [Gramado's profile](/demand/nz/brands/gramados) - [Scotch Wine Bar profile](/demand/nz/brands/scotch-wine-bar) - [All blenheim and marlborough restaurants in New Zealand](/demand/nz/categories/nz-blenheim-restaurants): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Gramado's or Scotch Wine Bar? In August 2026, Gramado's had more branded searches than Scotch Wine Bar among blenheim and marlborough restaurants in New Zealand. Gramado's was estimated to have 780 branded searches compared to Scotch Wine Bar’s 640, and held a 34.1% Share of Search versus Scotch Wine Bar’s 27.9%. ## Cite this page Brandwave. "Gramado's vs Scotch Wine Bar: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/gramados-vs-scotch-wine-bar This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gramados-vs-scotch-wine-bar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.