---
title: "Gramado's vs Raupō: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Gramado's or Raupō? Compare estimated monthly branded-search demand and Share of Search inside the Blenheim and Marlborough restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/gramados-vs-raupo"
publisher: "Brandwave"
---

# Gramado's vs Raupō: Which is more popular by branded search in New Zealand?

Which is more popular in search, Gramado's or Raupō? Compare estimated monthly branded-search demand and Share of Search inside the Blenheim and Marlborough restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gramado's and Raupō
- **Competitive set**: Blenheim and Marlborough restaurants
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Gramado's Share of Search**: 34.1%
- **Raupō Share of Search**: 30.1%

## Which is more popular in search, Gramado's or Raupō?

- In August 2026, Gramado's had more branded searches than Raupō among blenheim and marlborough restaurants in New Zealand. Gramado's was estimated to have 780 branded searches compared to Raupō’s 690, and held a 34.1% Share of Search versus Raupō’s 30.1%.
- Gramado's was ahead of Raupō in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gramado's’ estimated Share of Search among blenheim and marlborough restaurants in New Zealand moved from 40.8% to 34.1%, and its estimated monthly branded searches moved from 1K to 780.
- Across the 11 months ending August 2026, Raupō’s estimated Share of Search among blenheim and marlborough restaurants in New Zealand moved from 18% to 30.1%, and its estimated monthly branded searches moved from 460 to 690.

## How did search popularity change for New Zealand blenheim and marlborough restaurants in August 2026?

- In August 2026, Raupō overtook Scotch Wine Bar to rank 2nd among blenheim and marlborough restaurants in New Zealand, at 30.1%.
- In August 2026, Gramado's lost estimated Share of Search among blenheim and marlborough restaurants in New Zealand, from 41.2% to 34.1%.

## Month by month

| Month | Gramado's estimated searches | Gramado's Share of Search | Gramado's rank | Raupō estimated searches | Raupō Share of Search | Raupō rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1K | 40.8% | 1 | 460 | 18% | 3 |
| Nov 2025 | 1K | 36% | 1 | 530 | 18.5% | 3 |
| Dec 2025 | 1K | 26.9% | 2 | 1K | 26.9% | 3 |
| Jan 2026 | 1.3K | 33.9% | 1 | 870 | 22.5% | 3 |
| Feb 2026 | 1.3K | 30.3% | 2 | 850 | 19.5% | 3 |
| Mar 2026 | 1.1K | 32.5% | 2 | 800 | 22.6% | 3 |
| Apr 2026 | 1.1K | 34.3% | 1 | 860 | 27% | 3 |
| May 2026 | 1K | 31.8% | 2 | 800 | 24.7% | 3 |
| Jun 2026 | 840 | 29.6% | 2 | 690 | 24.3% | 3 |
| Jul 2026 | 940 | 41.2% | 1 | 470 | 20.6% | 3 |
| Aug 2026 | 780 | 34.1% | 1 | 690 | 30.1% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gramado's’ and Raupō’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gramado's**: Measured on the search terms “gramados”, “gramados blenheim” and “gramados restaurant”, summed into one figure.
- **Raupō**: Measured on the search terms “raupo blenheim” and “raupo cafe blenheim”, summed into one figure.

- [Gramado's profile](/demand/nz/brands/gramados)
- [Raupō profile](/demand/nz/brands/raupo)
- [All blenheim and marlborough restaurants in New Zealand](/demand/nz/categories/nz-blenheim-restaurants): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gramado's or Raupō?

In August 2026, Gramado's had more branded searches than Raupō among blenheim and marlborough restaurants in New Zealand. Gramado's was estimated to have 780 branded searches compared to Raupō’s 690, and held a 34.1% Share of Search versus Raupō’s 30.1%.

## Cite this page

Brandwave. "Gramado's vs Raupō: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/gramados-vs-raupo

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gramados-vs-raupo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.