--- title: "Gramado's vs Oak & Ivy: Which is more popular in New Zealand?" description: "Is Gramado's or Oak & Ivy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blenheim and Marlborough restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gramados-vs-oak-and-ivy-blenheim" publisher: "Brandwave" --- # Gramado's vs Oak & Ivy: Which is more popular in New Zealand? Is Gramado's or Oak & Ivy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blenheim and Marlborough restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gramado's and Oak & Ivy - **Competitive set**: Blenheim and Marlborough restaurants - **Market**: New Zealand - **Month measured**: Oct 2026 - **Gramado's Share of Search**: 18.9% - **Oak & Ivy Share of Search**: 12.8% ## Is Gramado's or Oak & Ivy more popular in search? - In October 2026, Gramado's had more branded searches than Oak & Ivy among Blenheim and Marlborough restaurants in New Zealand. Gramado's had about 650 branded searches, while Oak & Ivy had 440. Gramado's made up 18.9% of all Blenheim and Marlborough restaurant searches we track, and Oak & Ivy accounted for 12.8%. - The lead changed hands once in the 12 months ending October 2026: Gramado's took it in January 2026. - Across the 12 months ending October 2026, Gramado's’ share of searches among Blenheim and Marlborough restaurants in New Zealand moved from 18.5% to 18.9%, and its estimated monthly branded searches moved from 1K to 650. - Across the 12 months ending October 2026, Oak & Ivy’s share of searches among Blenheim and Marlborough restaurants in New Zealand moved from 25.9% to 12.8%, and its estimated monthly branded searches moved from 1.4K to 440. ## Top Blenheim and Marlborough restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions, Gramado's appeared in all three answers. Oak & Ivy was mentioned in two out of three: in two of the three ChatGPT answers. Gramado's was listed before Oak & Ivy in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Arbour | 1st | 3 of 3 | 3 of 3 | | Gramado's | 2nd | 3 of 3 | 3 of 3 | | Harvest Restaurant | 3rd | 3 of 3 | 3 of 3 | | Oak & Ivy | 4th | 2 of 3 | 2 of 3 | | Number 11 at Wairau River | 5th | 2 of 3 | 2 of 3 | | Raupō | Not ranked | 0 of 3 | 0 of 3 | | Scotch Wine Bar | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Blenheim and Marlborough restaurants - Asked ChatGPT "Which and Marlborough restaurant should I go to in Blenheim, New Zealand?": 1. Arbour, 2. Gramado's, 3. Harvest Restaurant, 4. Oak & Ivy, 5. Number 11 at Wairau River - Asked ChatGPT "What are the best and Marlborough restaurants in Blenheim, New Zealand?": 1. Arbour, 2. Gramado's, 3. Harvest Restaurant, 4. Oak & Ivy, 5. Number 11 at Wairau River - Asked ChatGPT "What's the best and Marlborough restaurant in Blenheim, New Zealand for a nice meal?": 1. Arbour, 2. Harvest Restaurant, 3. Gramado's Not named in any answer: Raupō and Scotch Wine Bar. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Blenheim and Marlborough restaurants in October 2026? - In October 2026, Gramado's lost share of searches among Blenheim and Marlborough restaurants in New Zealand, from 21.7% to 18.9%. - In October 2026, Oak & Ivy lost share of searches among Blenheim and Marlborough restaurants in New Zealand, from 14.2% to 12.8%. ## How has branded search for Gramado's and Oak & Ivy changed in New Zealand over the last 12 months? | Month | Gramado's estimated searches | Gramado's Share of Search | Gramado's rank | Oak & Ivy estimated searches | Oak & Ivy Share of Search | Oak & Ivy rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1K | 18.5% | 3 | 1.4K | 25.9% | 2 | | Dec 2025 | 1K | 14.6% | 3 | 1.4K | 19.7% | 2 | | Jan 2026 | 1.3K | 17.8% | 2 | 970 | 13.2% | 3 | | Feb 2026 | 1.3K | 18.2% | 2 | 1K | 14.1% | 3 | | Mar 2026 | 1.1K | 20.4% | 2 | 680 | 12% | 4 | | Apr 2026 | 1.1K | 24% | 2 | 460 | 10.1% | 5 | | May 2026 | 1K | 24.6% | 1 | 480 | 11.5% | 5 | | Jun 2026 | 840 | 23.9% | 1 | 390 | 11.1% | 5 | | Jul 2026 | 940 | 34.1% | 1 | 360 | 13% | 4 | | Aug 2026 | 780 | 24.5% | 1 | 440 | 13.8% | 4 | | Sep 2026 | 670 | 21.7% | 3 | 440 | 14.2% | 4 | | Oct 2026 | 650 | 18.9% | 3 | 440 | 12.8% | 4 | ## How are Gramado's’ and Oak & Ivy’s branded searches counted? Brandwave collects information about searches that people make online using Gramado's’ and Oak & Ivy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gramado's**: Measured on the search terms “gramados”, “gramados blenheim” and “gramados restaurant”, summed into one figure. - **Oak & Ivy**: Measured on the search terms “oak & ivy blenheim” and “oak and ivy blenheim”, summed into one figure. - [Gramado's profile](/demand/nz/brands/gramados) - [Oak & Ivy profile](/demand/nz/brands/oak-and-ivy-blenheim) - [All Blenheim and Marlborough restaurants in New Zealand](/demand/nz/locations/blenheim/restaurants): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gramado's or Oak & Ivy more popular in search? In October 2026, Gramado's had more branded searches than Oak & Ivy among Blenheim and Marlborough restaurants in New Zealand. Gramado's had about 650 branded searches, while Oak & Ivy had 440. Gramado's made up 18.9% of all Blenheim and Marlborough restaurant searches we track, and Oak & Ivy accounted for 12.8%. ## Cite this page Brandwave. "Gramado's vs Oak & Ivy: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/gramados-vs-oak-and-ivy-blenheim This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gramados-vs-oak-and-ivy-blenheim. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.