---
title: "Graham Consulting vs Hays: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Graham Consulting or Hays? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/graham-consulting-vs-hays"
publisher: "Brandwave"
---

# Graham Consulting vs Hays: Which is more popular by branded search in New Zealand?

Which is more popular in search, Graham Consulting or Hays? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Graham Consulting and Hays
- **Competitive set**: Christchurch recruitment agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Graham Consulting Share of Search**: 13.7%
- **Hays Share of Search**: 43.2%

## Which is more popular in search, Graham Consulting or Hays?

- In August 2026, Hays had more branded searches than Graham Consulting among christchurch recruitment agencies in New Zealand. Hays was estimated to have 4.1K branded searches compared to Graham Consulting’s 1.3K, and held a 43.2% Share of Search versus Graham Consulting’s 13.7%.
- Hays was ahead of Graham Consulting in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Graham Consulting’s estimated Share of Search among christchurch recruitment agencies in New Zealand moved from 9.8% to 13.7%, and its estimated monthly branded searches moved from 880 to 1.3K.
- Across the 11 months ending August 2026, Hays’ estimated Share of Search among christchurch recruitment agencies in New Zealand moved from 48.4% to 43.2%, and its estimated monthly branded searches moved from 4.4K to 4.1K.

## How did search popularity change for New Zealand christchurch recruitment agencies in August 2026?

- In August 2026, Graham Consulting gained estimated Share of Search among christchurch recruitment agencies in New Zealand, from 8.8% to 13.7%.

## Month by month

| Month | Graham Consulting estimated searches | Graham Consulting Share of Search | Graham Consulting rank | Hays estimated searches | Hays Share of Search | Hays rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 880 | 9.8% | 4 | 4.4K | 48.4% | 1 |
| Nov 2025 | 720 | 7.9% | 4 | 4.7K | 51.1% | 1 |
| Dec 2025 | 470 | 6.8% | 4 | 3.3K | 47.8% | 1 |
| Jan 2026 | 800 | 7.7% | 4 | 5K | 48.2% | 1 |
| Feb 2026 | 890 | 8.9% | 4 | 4.4K | 44.4% | 1 |
| Mar 2026 | 880 | 8% | 4 | 5.5K | 50.4% | 1 |
| Apr 2026 | 820 | 8.5% | 4 | 4.9K | 51% | 1 |
| May 2026 | 800 | 8.1% | 4 | 4.7K | 47.8% | 1 |
| Jun 2026 | 800 | 8.3% | 4 | 4.4K | 45.5% | 1 |
| Jul 2026 | 830 | 8.8% | 4 | 4K | 42.7% | 1 |
| Aug 2026 | 1.3K | 13.7% | 4 | 4.1K | 43.2% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Graham Consulting’s and Hays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Graham Consulting**: Measured on the search terms “graham consulting”, “graham consulting christchurch”, “graham consulting jobs”, “graham consulting recruitment”, “graham consulting services” and “grahamconsulting”, summed into one figure.
- **Hays**: Measured on the search terms “hays”, “hays auckland”, “hays christchurch”, “hays dunedin”, “hays labour hire”, “hays new zealand”, “hays nz”, “hays recruitment”, “hays tauranga”, “hays temp agency”, “hays wellington” and “hays.net.nz”, summed into one figure.

- [Graham Consulting profile](/demand/nz/brands/graham-consulting)
- [Hays profile](/demand/nz/brands/hays)
- [All christchurch recruitment agencies in New Zealand](/demand/nz/categories/nz-christchurch-recruitment-agencies): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Graham Consulting or Hays?

In August 2026, Hays had more branded searches than Graham Consulting among christchurch recruitment agencies in New Zealand. Hays was estimated to have 4.1K branded searches compared to Graham Consulting’s 1.3K, and held a 43.2% Share of Search versus Graham Consulting’s 13.7%.

## Cite this page

Brandwave. "Graham Consulting vs Hays: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/graham-consulting-vs-hays

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/graham-consulting-vs-hays. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
