--- title: "Gowing & Co Lawyers vs Holland Beckett: Which is searched more in New Zealand?" description: "Is Gowing & Co Lawyers or Holland Beckett more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whakatane law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gowing-and-co-lawyers-vs-holland-beckett" publisher: "Brandwave" --- # Gowing & Co Lawyers vs Holland Beckett: Which is searched more in New Zealand? Is Gowing & Co Lawyers or Holland Beckett more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whakatane law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gowing & Co Lawyers and Holland Beckett - **Competitive set**: Whakatane law firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Gowing & Co Lawyers Share of Search**: 0% - **Holland Beckett Share of Search**: 17.9% ## Is Gowing & Co Lawyers or Holland Beckett more popular in search? - In September 2026, Holland Beckett had more branded searches than Gowing & Co Lawyers among whakatane law firms in New Zealand. Holland Beckett had about 70 branded searches, while Gowing & Co Lawyers had 0. Holland Beckett made up 17.9% of all whakatane law firm searches we track, and Gowing & Co Lawyers accounted for 0%. - Holland Beckett was ahead of Gowing & Co Lawyers in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gowing & Co Lawyers’ share of searches among whakatane law firms in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0. - Across the 12 months ending September 2026, Holland Beckett’s share of searches among whakatane law firms in New Zealand moved from 17.5% to 17.9%, and its estimated monthly branded searches moved from 110 to 70. ## Top whakatane law firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Holland Beckett appeared in all four answers. Gowing & Co Lawyers was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Holland Beckett was listed before Gowing & Co Lawyers in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apogee Legal | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Holland Beckett | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Robinson Law | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Hamertons Lawyers | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Gowing & Co Lawyers | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Buddle McCleary Kennedy | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Eastbay Law | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about whakatane law firms - Asked ChatGPT "Which law firm should I hire in Whakatāne, New Zealand?": 1. Hamertons Lawyers, 2. Apogee Legal, 3. Robinson Law, 4. Holland Beckett - Asked ChatGPT "What are the best law firms in Whakatāne, New Zealand?": 1. Apogee Legal, 2. Holland Beckett, 3. Gowing & Co Lawyers, 4. Robinson Law - Asked ChatGPT "What's the best law firm in Whakatāne, New Zealand for legal help?": 1. Apogee Legal, 2. Holland Beckett, 3. Robinson Law, 4. Gowing & Co Lawyers - Searched Google, AI Overview "family lawyer whakatane": 1. Holland Beckett, 2. Robinson Law Not named in any answer: Buddle McCleary Kennedy and Eastbay Law. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand whakatane law firms in September 2026? - In September 2026, Holland Beckett overtook Robinson Law and Apogee Legal to rank 2nd among whakatane law firms in New Zealand, with 17.9% of the searches. ## Month by month | Month | Gowing & Co Lawyers estimated searches | Gowing & Co Lawyers Share of Search | Gowing & Co Lawyers rank | Holland Beckett estimated searches | Holland Beckett Share of Search | Holland Beckett rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 0 | 0% | 7 | 110 | 17.5% | 2 | | Nov 2025 | 0 | 0% | 7 | 100 | 17.9% | 2 | | Dec 2025 | 0 | 0% | 7 | 90 | 20% | 2 | | Jan 2026 | 0 | 0% | 7 | 110 | 20% | 2 | | Feb 2026 | 10 | 1.8% | 7 | 100 | 17.5% | 2 | | Mar 2026 | 0 | 0% | 7 | 120 | 19.4% | 2 | | Apr 2026 | 0 | 0% | 7 | 100 | 22.2% | 2 | | May 2026 | 0 | 0% | 7 | 40 | 10.8% | 5 | | Jun 2026 | 0 | 0% | 7 | 50 | 14.3% | 4 | | Jul 2026 | 0 | 0% | 7 | 50 | 14.3% | 4 | | Aug 2026 | 0 | 0% | 7 | 60 | 15.8% | 4 | | Sep 2026 | 0 | 0% | 7 | 70 | 17.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Gowing & Co Lawyers’ and Holland Beckett’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gowing & Co Lawyers**: Measured on the search term “gowing & co lawyers whakatane”. - **Holland Beckett**: Measured on the search terms “Holland Beckett”, “holland beckett law”, “holland beckett lawyers”, “holland beckett solicitors”, “holland beckett whakatane” and “hollandbeckett”, summed into one figure. - [Gowing & Co Lawyers profile](/demand/nz/brands/gowing-and-co-lawyers) - [Holland Beckett profile](/demand/nz/brands/holland-beckett) - [All whakatane law firms in New Zealand](/demand/nz/locations/whakatane/law-firms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gowing & Co Lawyers or Holland Beckett more popular in search? In September 2026, Holland Beckett had more branded searches than Gowing & Co Lawyers among whakatane law firms in New Zealand. Holland Beckett had about 70 branded searches, while Gowing & Co Lawyers had 0. Holland Beckett made up 17.9% of all whakatane law firm searches we track, and Gowing & Co Lawyers accounted for 0%. ## Cite this page Brandwave. "Gowing & Co Lawyers vs Holland Beckett: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/gowing-and-co-lawyers-vs-holland-beckett This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gowing-and-co-lawyers-vs-holland-beckett. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.