--- title: "GoTo Webinar vs Zoom Webinars: Which is more popular in New Zealand?" description: "Is GoTo Webinar or Zoom Webinars more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Webinar platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/goto-webinar-vs-zoom-webinars" publisher: "Brandwave" --- # GoTo Webinar vs Zoom Webinars: Which is more popular in New Zealand? Is GoTo Webinar or Zoom Webinars more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Webinar platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: GoTo Webinar and Zoom Webinars - **Competitive set**: Webinar platforms - **Market**: New Zealand - **Month measured**: Oct 2026 - **GoTo Webinar Share of Search**: 8.5% - **Zoom Webinars Share of Search**: 18.6% ## Is GoTo Webinar or Zoom Webinars more popular in search? - In October 2026, Zoom Webinars had more branded searches than GoTo Webinar among webinar platforms in New Zealand. Zoom Webinars had about 110 branded searches, while GoTo Webinar had 50. Zoom Webinars made up 18.6% of all webinar platform searches we track, and GoTo Webinar accounted for 8.5%. - The lead changed hands 2 times in the 12 months ending October 2026: GoTo Webinar took it in December 2025, Zoom Webinars took it in January 2026. - Across the 12 months ending October 2026, GoTo Webinar’s share of searches among webinar platforms in New Zealand moved from 6% to 8.5%, and its estimated monthly branded searches moved from 40 to 50. - Across the 12 months ending October 2026, Zoom Webinars’ share of searches among webinar platforms in New Zealand moved from 10.4% to 18.6%, and its estimated monthly branded searches moved from 70 to 110. ## Top webinar platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Zoom Webinars appeared in all five answers. GoTo Webinar was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Zoom Webinars was listed before GoTo Webinar in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zoom Webinars | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Livestorm | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | GoTo Webinar | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | StreamYard | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | ON24 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about webinar platforms - Asked ChatGPT "Which webinar platform should I use in New Zealand?": 1. Zoom Webinars - Asked ChatGPT "What are the best webinar platforms in New Zealand?": 1. Zoom Webinars, 2. Livestorm, 3. GoTo Webinar, 4. StreamYard - Asked ChatGPT "What's the best webinar platform in New Zealand for live online events?": 1. Zoom Webinars, 2. GoTo Webinar - Searched Google, AI Overview "best webinar platform": 1. Zoom Webinars, 2. Livestorm, 3. GoTo Webinar - Searched Google, AI Overview "virtual event platform": 1. Zoom Webinars Not named in any answer: ON24. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand webinar platforms in October 2026? - In October 2026, Zoom Webinars gained share of searches among webinar platforms in New Zealand, from 17.5% to 18.6%. - In October 2026, GoTo Webinar gained share of searches among webinar platforms in New Zealand, from 7.9% to 8.5%. ## How has branded search for GoTo Webinar and Zoom Webinars changed in New Zealand over the last 12 months? | Month | GoTo Webinar estimated searches | GoTo Webinar Share of Search | GoTo Webinar rank | Zoom Webinars estimated searches | Zoom Webinars Share of Search | Zoom Webinars rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 40 | 6% | 3 | 70 | 10.4% | 2 | | Dec 2025 | 40 | 6.6% | 2 | 30 | 4.9% | 4 | | Jan 2026 | 40 | 6.3% | 3 | 50 | 7.9% | 2 | | Feb 2026 | 70 | 13.5% | 2 | 70 | 13.5% | 3 | | Mar 2026 | 50 | 6.8% | 3 | 110 | 15.1% | 2 | | Apr 2026 | 40 | 3.6% | 4 | 90 | 8.2% | 3 | | May 2026 | 40 | 5% | 3 | 90 | 11.3% | 2 | | Jun 2026 | 40 | 4.7% | 4 | 140 | 16.3% | 2 | | Jul 2026 | 50 | 5.7% | 3 | 90 | 10.2% | 2 | | Aug 2026 | 50 | 8.3% | 3 | 90 | 15% | 2 | | Sep 2026 | 50 | 7.9% | 3 | 110 | 17.5% | 2 | | Oct 2026 | 50 | 8.5% | 3 | 110 | 18.6% | 2 | ## How are GoTo Webinar’s and Zoom Webinars’ branded searches counted? Brandwave collects information about searches that people make online using GoTo Webinar’s and Zoom Webinars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **GoTo Webinar**: Measured on the search term “goto webinar”. - **Zoom Webinars**: Measured on the search term “zoom webinar”. - [GoTo Webinar profile](/demand/nz/brands/goto-webinar) - [Zoom Webinars profile](/demand/nz/brands/zoom-webinars) - [All webinar platforms in New Zealand](/demand/nz/categories/nz-webinar-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is GoTo Webinar or Zoom Webinars more popular in search? In October 2026, Zoom Webinars had more branded searches than GoTo Webinar among webinar platforms in New Zealand. Zoom Webinars had about 110 branded searches, while GoTo Webinar had 50. Zoom Webinars made up 18.6% of all webinar platform searches we track, and GoTo Webinar accounted for 8.5%. ## Cite this page Brandwave. "GoTo Webinar vs Zoom Webinars: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/goto-webinar-vs-zoom-webinars This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/goto-webinar-vs-zoom-webinars. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.