--- title: "Gothenburg vs Thyme Square: Which is searched more in New Zealand?" description: "Is Gothenburg or Thyme Square more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton destination restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gothenburg-vs-thyme-square" publisher: "Brandwave" --- # Gothenburg vs Thyme Square: Which is searched more in New Zealand? Is Gothenburg or Thyme Square more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton destination restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gothenburg and Thyme Square - **Competitive set**: Hamilton destination restaurants - **Market**: New Zealand - **Month measured**: Sep 2026 - **Gothenburg Share of Search**: 58.9% - **Thyme Square Share of Search**: 5.4% ## Is Gothenburg or Thyme Square more popular in search? - In September 2026, Gothenburg had more branded searches than Thyme Square among Hamilton destination restaurants in New Zealand. Gothenburg had about 8,540 branded searches, while Thyme Square had 780. Gothenburg made up 58.9% of all Hamilton destination restaurant searches we track, and Thyme Square accounted for 5.4%. - Gothenburg was ahead of Thyme Square in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gothenburg’s share of searches among Hamilton destination restaurants in New Zealand moved from 58.5% to 58.9%, and its estimated monthly branded searches held steady at 8.5K. - Across the 12 months ending September 2026, Thyme Square’s share of searches among Hamilton destination restaurants in New Zealand moved from 5.3% to 5.4%, and its estimated monthly branded searches held steady at 780. ## Top Hamilton destination restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Thyme Square was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Gothenburg was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Thyme Square was listed before Gothenburg in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thyme Square | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | The Green A Chef’s Table | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Palate | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Gothenburg | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Mr Pickles | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Hamilton destination restaurants - Asked ChatGPT "Which destination restaurant should I go to in Hamilton, New Zealand?": 1. The Green A Chef’s Table, 2. Thyme Square, 3. Gothenburg - Asked ChatGPT "What are the best destination restaurants in Hamilton, New Zealand?": 1. Palate, 2. Thyme Square, 3. Gothenburg - Asked ChatGPT "What's the best destination restaurant in Hamilton, New Zealand for a meal out?": 1. The Green A Chef’s Table, 2. Thyme Square, 3. Palate - Searched Google, AI Overview "hamilton fine dining": 1. The Green A Chef’s Table, 2. Palate Not named in any answer: Mr Pickles. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Hamilton destination restaurants in September 2026? - In September 2026, Thyme Square overtook The Green A Chef’s Table to rank 4th among Hamilton destination restaurants in New Zealand, with 5.4% of the searches. - In September 2026, Gothenburg lost share of searches among Hamilton destination restaurants in New Zealand, from 60.2% to 58.9%. ## Month by month | Month | Gothenburg estimated searches | Gothenburg Share of Search | Gothenburg rank | Thyme Square estimated searches | Thyme Square Share of Search | Thyme Square rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.5K | 58.5% | 1 | 780 | 5.3% | 4 | | Nov 2025 | 9K | 55.4% | 1 | 870 | 5.3% | 4 | | Dec 2025 | 9K | 59.4% | 1 | 870 | 5.7% | 4 | | Jan 2026 | 6.3K | 50.5% | 1 | 530 | 4.2% | 4 | | Feb 2026 | 8.6K | 58.1% | 1 | 570 | 3.9% | 4 | | Mar 2026 | 9.8K | 62.9% | 1 | 480 | 3.1% | 4 | | Apr 2026 | 7.3K | 56.8% | 1 | 600 | 4.7% | 4 | | May 2026 | 8.4K | 57.9% | 1 | 780 | 5.4% | 4 | | Jun 2026 | 7K | 57.4% | 1 | 640 | 5.2% | 4 | | Jul 2026 | 8.3K | 59.7% | 1 | 500 | 3.6% | 4 | | Aug 2026 | 8.6K | 60.2% | 1 | 480 | 3.4% | 5 | | Sep 2026 | 8.5K | 58.9% | 1 | 780 | 5.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Gothenburg’s and Thyme Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gothenburg**: Measured on the search terms “gothenburg hamilton”, “gothenburg hamilton menu” and “gothenburg restaurant”, summed into one figure. - **Thyme Square**: Measured on the search terms “thyme square” and “thyme square hamilton”, summed into one figure. - [Gothenburg profile](/demand/nz/brands/gothenburg) - [Thyme Square profile](/demand/nz/brands/thyme-square) - [All Hamilton destination restaurants in New Zealand](/demand/nz/locations/hamilton/restaurants): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gothenburg or Thyme Square more popular in search? In September 2026, Gothenburg had more branded searches than Thyme Square among Hamilton destination restaurants in New Zealand. Gothenburg had about 8,540 branded searches, while Thyme Square had 780. Gothenburg made up 58.9% of all Hamilton destination restaurant searches we track, and Thyme Square accounted for 5.4%. ## Cite this page Brandwave. "Gothenburg vs Thyme Square: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/gothenburg-vs-thyme-square This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gothenburg-vs-thyme-square. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.