---
title: "Gothenburg vs Mr Pickles: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Gothenburg or Mr Pickles? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton destination restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/gothenburg-vs-mr-pickles"
publisher: "Brandwave"
---

# Gothenburg vs Mr Pickles: Which is more popular by branded search in New Zealand?

Which is more popular in search, Gothenburg or Mr Pickles? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton destination restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gothenburg and Mr Pickles
- **Competitive set**: Hamilton destination restaurants
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Gothenburg Share of Search**: 78.8%
- **Mr Pickles Share of Search**: 12%

## Which is more popular in search, Gothenburg or Mr Pickles?

- In August 2026, Gothenburg had more branded searches than Mr Pickles among hamilton destination restaurants in New Zealand. Gothenburg was estimated to have 8.6K branded searches compared to Mr Pickles’ 1.3K, and held a 78.8% Share of Search versus Mr Pickles’ 12%.
- Gothenburg was ahead of Mr Pickles in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gothenburg’s estimated Share of Search among hamilton destination restaurants in New Zealand moved from 77.5% to 78.8%, and its estimated monthly branded searches moved from 8.5K to 8.6K.
- Across the 11 months ending August 2026, Mr Pickles’ estimated Share of Search among hamilton destination restaurants in New Zealand moved from 14.5% to 12%, and its estimated monthly branded searches moved from 1.6K to 1.3K.

## How did search popularity change for New Zealand hamilton destination restaurants in August 2026?

- Estimated monthly branded searches for Mr Pickles in New Zealand fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

## Month by month

| Month | Gothenburg estimated searches | Gothenburg Share of Search | Gothenburg rank | Mr Pickles estimated searches | Mr Pickles Share of Search | Mr Pickles rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.5K | 77.5% | 1 | 1.6K | 14.5% | 2 |
| Nov 2025 | 9K | 76.5% | 1 | 1.9K | 16.1% | 2 |
| Dec 2025 | 9.1K | 77.7% | 1 | 1.6K | 13.7% | 2 |
| Jan 2026 | 6.4K | 68.6% | 1 | 1.9K | 20.5% | 2 |
| Feb 2026 | 8.6K | 74.8% | 1 | 1.9K | 16.5% | 2 |
| Mar 2026 | 9.8K | 79.7% | 1 | 1.6K | 13.1% | 2 |
| Apr 2026 | 7.4K | 77.2% | 1 | 1.3K | 13.6% | 2 |
| May 2026 | 8.4K | 79.5% | 1 | 1.3K | 12.2% | 2 |
| Jun 2026 | 7K | 76.3% | 1 | 1.3K | 14.1% | 2 |
| Jul 2026 | 8.3K | 79.1% | 1 | 1.3K | 12.5% | 2 |
| Aug 2026 | 8.6K | 78.8% | 1 | 1.3K | 12% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gothenburg’s and Mr Pickles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gothenburg**: Measured on the search terms “gothenburg hamilton”, “gothenburg hamilton menu”, “gothenburg restaurant” and “gothenburg restaurant hamilton nz”, summed into one figure.
- **Mr Pickles**: Measured on the search term “mr pickles hamilton”.

- [Gothenburg profile](/demand/nz/brands/gothenburg)
- [Mr Pickles profile](/demand/nz/brands/mr-pickles)
- [All hamilton destination restaurants in New Zealand](/demand/nz/categories/nz-hamilton-restaurants): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gothenburg or Mr Pickles?

In August 2026, Gothenburg had more branded searches than Mr Pickles among hamilton destination restaurants in New Zealand. Gothenburg was estimated to have 8.6K branded searches compared to Mr Pickles’ 1.3K, and held a 78.8% Share of Search versus Mr Pickles’ 12%.

## Cite this page

Brandwave. "Gothenburg vs Mr Pickles: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/gothenburg-vs-mr-pickles

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gothenburg-vs-mr-pickles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.