--- title: "Gorilla Glue vs WEST SYSTEM: Which is searched more in New Zealand?" description: "Is Gorilla Glue or WEST SYSTEM more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Epoxy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gorilla-glue-vs-west-system" publisher: "Brandwave" --- # Gorilla Glue vs WEST SYSTEM: Which is searched more in New Zealand? Is Gorilla Glue or WEST SYSTEM more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Epoxy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gorilla Glue and WEST SYSTEM - **Competitive set**: Epoxy brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Gorilla Glue Share of Search**: 43% - **WEST SYSTEM Share of Search**: 6.3% ## Is Gorilla Glue or WEST SYSTEM more popular in search? - In September 2026, Gorilla Glue had more branded searches than WEST SYSTEM among epoxy brands in New Zealand. Gorilla Glue had about 1,300 branded searches, while WEST SYSTEM had 190. Gorilla Glue made up 43% of all epoxy brand searches we track, and WEST SYSTEM accounted for 6.3%. - Gorilla Glue was ahead of WEST SYSTEM in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gorilla Glue’s share of searches among epoxy brands in New Zealand moved from 37.5% to 43%, and its estimated monthly branded searches moved from 1K to 1.3K. - Across the 12 months ending September 2026, WEST SYSTEM’s share of searches among epoxy brands in New Zealand moved from 4.9% to 6.3%, and its estimated monthly branded searches moved from 130 to 190. ## Top epoxy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, WEST SYSTEM was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gorilla Glue did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Araldite | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Norski | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | WEST SYSTEM | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Loctite | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Gorilla Glue | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about epoxy brands - Asked ChatGPT "Which epoxy brand should I buy in New Zealand?": 1. Araldite, 2. Norski, 3. WEST SYSTEM - Asked ChatGPT "What are the best epoxy brands in New Zealand?": 1. WEST SYSTEM, 2. Norski, 3. Araldite - Asked ChatGPT "What's the best epoxy brand in New Zealand for a strong bond?": 1. Araldite, 2. Loctite - Searched Google, AI Overview "epoxy resin nz": named none of the brands we track - Searched Google, AI Overview "two part epoxy": named none of the brands we track Not named in any answer: Gorilla Glue. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand epoxy brands in September 2026? - In September 2026, Gorilla Glue overtook Loctite to become the leader among epoxy brands in New Zealand, with 43% of the searches. - In September 2026, WEST SYSTEM lost share of searches among epoxy brands in New Zealand, from 8.6% to 6.3%. ## Month by month | Month | Gorilla Glue estimated searches | Gorilla Glue Share of Search | Gorilla Glue rank | WEST SYSTEM estimated searches | WEST SYSTEM Share of Search | WEST SYSTEM rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 37.5% | 2 | 130 | 4.9% | 4 | | Nov 2025 | 1K | 41.5% | 1 | 160 | 6.6% | 4 | | Dec 2025 | 880 | 37.8% | 2 | 190 | 8.2% | 4 | | Jan 2026 | 880 | 37.4% | 2 | 180 | 7.7% | 4 | | Feb 2026 | 880 | 38.6% | 2 | 190 | 8.3% | 4 | | Mar 2026 | 1K | 41.7% | 1 | 190 | 7.9% | 4 | | Apr 2026 | 880 | 38.4% | 2 | 190 | 8.3% | 4 | | May 2026 | 880 | 37.9% | 2 | 220 | 9.5% | 3 | | Jun 2026 | 880 | 38.4% | 2 | 190 | 8.3% | 4 | | Jul 2026 | 1K | 42% | 1 | 160 | 6.7% | 4 | | Aug 2026 | 1K | 36% | 2 | 240 | 8.6% | 4 | | Sep 2026 | 1.3K | 43% | 1 | 190 | 6.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Gorilla Glue’s and WEST SYSTEM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gorilla Glue**: Measured on the search term “gorilla glue”. - **WEST SYSTEM**: Measured on the search terms “west system” and “west system epoxy”, summed into one figure. - [Gorilla Glue profile](/demand/nz/brands/gorilla-glue) - [WEST SYSTEM profile](/demand/nz/brands/west-system) - [All epoxy brands in New Zealand](/demand/nz/categories/nz-epoxy-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gorilla Glue or WEST SYSTEM more popular in search? In September 2026, Gorilla Glue had more branded searches than WEST SYSTEM among epoxy brands in New Zealand. Gorilla Glue had about 1,300 branded searches, while WEST SYSTEM had 190. Gorilla Glue made up 43% of all epoxy brand searches we track, and WEST SYSTEM accounted for 6.3%. ## Cite this page Brandwave. "Gorilla Glue vs WEST SYSTEM: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/gorilla-glue-vs-west-system This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gorilla-glue-vs-west-system. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.