---
title: "Gorilla Glue vs Liquid Nails: Which is searched more in New Zealand?"
description: "Is Gorilla Glue or Liquid Nails more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Adhesive and sealant brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/gorilla-glue-vs-liquid-nails"
publisher: "Brandwave"
---

# Gorilla Glue vs Liquid Nails: Which is searched more in New Zealand?

Is Gorilla Glue or Liquid Nails more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Adhesive and sealant brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gorilla Glue and Liquid Nails
- **Competitive set**: Adhesive and sealant brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Gorilla Glue Share of Search**: 19.3%
- **Liquid Nails Share of Search**: 18.5%

## Is Gorilla Glue or Liquid Nails more popular in search?

- In September 2026, Gorilla Glue had more branded searches than Liquid Nails among adhesive and sealant brands in New Zealand. Gorilla Glue had about 1,300 branded searches, while Liquid Nails had 1,250. Gorilla Glue made up 19.3% of all adhesive and sealant brand searches we track, and Liquid Nails accounted for 18.5%.
- The lead changed hands once in the 12 months ending September 2026: Gorilla Glue took it in September 2026.
- Across the 12 months ending September 2026, Gorilla Glue’s share of searches among adhesive and sealant brands in New Zealand moved from 16.3% to 19.3%, and its estimated monthly branded searches moved from 1K to 1.3K.
- Across the 12 months ending September 2026, Liquid Nails’ share of searches among adhesive and sealant brands in New Zealand moved from 17.7% to 18.5%, and its estimated monthly branded searches moved from 1.1K to 1.3K.

## Top adhesive and sealant brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Liquid Nails appeared in all five answers. Gorilla Glue was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Gorilla Glue was listed before Liquid Nails in three out of five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Selleys | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Sika | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Gorilla Glue | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Bostik | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Liquid Nails | 5th | 3 of 3 | 2 of 2 | 5 of 5 |
| Loctite | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Araldite | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| Holdfast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Parfix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Tarzan's Grip | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about adhesive and sealant brands

- Asked ChatGPT "Which adhesive and sealant brand should I buy in New Zealand?": 1. Selleys, 2. Sika, 3. Bostik, 4. Liquid Nails
- Asked ChatGPT "What are the best adhesive and sealant brands in New Zealand?": 1. Sika, 2. Selleys, 3. Bostik, 4. Gorilla Glue, 5. Liquid Nails, 6. Araldite
- Asked ChatGPT "What's the best adhesive and sealant brand in New Zealand for home repairs?": 1. Selleys, 2. Sika, 3. Bostik, 4. Gorilla Glue, 5. Liquid Nails, 6. Araldite
- Searched Google, AI Overview "best glue brand": 1. Loctite, 2. Gorilla Glue, 3. Selleys, 4. Liquid Nails
- Searched Google, AI Overview "construction adhesive nz": 1. Liquid Nails, 2. Selleys, 3. Gorilla Glue, 4. Bostik, 5. Sika

Not named in any answer: Holdfast, Parfix and Tarzan's Grip.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How did search popularity change for New Zealand adhesive and sealant brands in September 2026?

- In September 2026, Gorilla Glue overtook Selleys and Liquid Nails to rank 2nd among adhesive and sealant brands in New Zealand, with 19.3% of the searches.
- Estimated monthly branded searches for Liquid Nails in New Zealand rose 14.7% over 12 measured months, from 1.1K to 1.3K in September 2026.

## Month by month

| Month | Gorilla Glue estimated searches | Gorilla Glue Share of Search | Gorilla Glue rank | Liquid Nails estimated searches | Liquid Nails Share of Search | Liquid Nails rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1K | 16.3% | 4 | 1.1K | 17.7% | 3 |
| Nov 2025 | 1K | 17.8% | 3 | 1K | 18.1% | 2 |
| Dec 2025 | 880 | 16.2% | 5 | 900 | 16.6% | 4 |
| Jan 2026 | 880 | 14.9% | 5 | 1.1K | 19.2% | 2 |
| Feb 2026 | 880 | 15.7% | 5 | 1K | 18.1% | 2 |
| Mar 2026 | 1K | 16.7% | 4 | 1K | 17.2% | 2 |
| Apr 2026 | 880 | 15.3% | 5 | 1.1K | 18.3% | 2 |
| May 2026 | 880 | 15.2% | 5 | 1K | 17.8% | 2 |
| Jun 2026 | 880 | 14.6% | 5 | 1.3K | 20.9% | 1 |
| Jul 2026 | 1K | 16.3% | 3 | 1.2K | 19.9% | 1 |
| Aug 2026 | 1K | 15.4% | 4 | 1.2K | 18.5% | 3 |
| Sep 2026 | 1.3K | 19.3% | 2 | 1.3K | 18.5% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Gorilla Glue’s and Liquid Nails’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gorilla Glue**: Measured on the search terms “gorilla glue” and “gorilla-glue”, summed into one figure.
- **Liquid Nails**: Measured on the search terms “buy liquid nails”, “cleaning liquid nails”, “construction liquid nails”, “drywall liquid nails”, “extreme liquid nails”, “glue liquid nails”, “gorilla liquid nails”, “instant liquid nails”, “liquid nails”, “liquid nails acrylic”, “liquid nails aluminum”, “liquid nails construction”, “liquid nails extreme”, “liquid nails flooring”, “liquid nails foamboard”, “liquid nails for”, “liquid nails frp”, “liquid nails fuzeit”, “liquid nails interior”, “liquid nails landscape”, “liquid nails max”, “liquid nails poly”, “liquid nails projects”, “liquid nails pvc”, “liquid nails roof”, “liquid nails sausage”, “liquid nails solvent”, “liquid nails spray”, “liquid nails subfloor”, “liquid nails tape”, “liquid nails tub”, “liquid nails types”, “liquid nails voc”, “liquid-nails”, “poly liquid nails”, “sand liquid nails” and “selleys liquid nails”, summed into one figure.

- [Gorilla Glue profile](/demand/nz/brands/gorilla-glue)
- [Liquid Nails profile](/demand/nz/brands/liquid-nails)
- [All adhesive and sealant brands in New Zealand](/demand/nz/categories/nz-adhesive-and-sealant-brands): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Gorilla Glue or Liquid Nails more popular in search?

In September 2026, Gorilla Glue had more branded searches than Liquid Nails among adhesive and sealant brands in New Zealand. Gorilla Glue had about 1,300 branded searches, while Liquid Nails had 1,250. Gorilla Glue made up 19.3% of all adhesive and sealant brand searches we track, and Liquid Nails accounted for 18.5%.

## Cite this page

Brandwave. "Gorilla Glue vs Liquid Nails: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/gorilla-glue-vs-liquid-nails

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gorilla-glue-vs-liquid-nails. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.