---
title: "Gordon's Pharmacy vs Pharmacy 53: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Gordon's Pharmacy or Pharmacy 53? Compare estimated monthly branded-search demand and Share of Search inside the Gisborne pharmacies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/gordon-s-pharmacy-vs-pharmacy-53"
publisher: "Brandwave"
---

# Gordon's Pharmacy vs Pharmacy 53: Which is more popular by branded search in New Zealand?

Which is more popular in search, Gordon's Pharmacy or Pharmacy 53? Compare estimated monthly branded-search demand and Share of Search inside the Gisborne pharmacies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gordon's Pharmacy and Pharmacy 53
- **Competitive set**: Gisborne pharmacies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Gordon's Pharmacy Share of Search**: 12.5%
- **Pharmacy 53 Share of Search**: 51.9%

## Which is more popular in search, Gordon's Pharmacy or Pharmacy 53?

- In August 2026, Pharmacy 53 had more branded searches than Gordon's Pharmacy among gisborne pharmacies in New Zealand. Pharmacy 53 was estimated to have 2.2K branded searches compared to Gordon's Pharmacy’s 520, and held a 51.9% Share of Search versus Gordon's Pharmacy’s 12.5%.
- Pharmacy 53 was ahead of Gordon's Pharmacy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gordon's Pharmacy’s estimated Share of Search among gisborne pharmacies in New Zealand moved from 11.5% to 12.5%, and its estimated monthly branded searches moved from 370 to 520.
- Across the 11 months ending August 2026, Pharmacy 53’s estimated Share of Search among gisborne pharmacies in New Zealand moved from 55.1% to 51.9%, and its estimated monthly branded searches moved from 1.8K to 2.2K.

## How did search popularity change for New Zealand gisborne pharmacies in August 2026?

- In August 2026, Pharmacy 53 gained estimated Share of Search among gisborne pharmacies in New Zealand, from 48.4% to 51.9%.
- In August 2026, Gordon's Pharmacy gained estimated Share of Search among gisborne pharmacies in New Zealand, from 11.2% to 12.5%.

## Month by month

| Month | Gordon's Pharmacy estimated searches | Gordon's Pharmacy Share of Search | Gordon's Pharmacy rank | Pharmacy 53 estimated searches | Pharmacy 53 Share of Search | Pharmacy 53 rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 370 | 11.5% | 4 | 1.8K | 55.1% | 1 |
| Nov 2025 | 440 | 11.5% | 4 | 2.1K | 55.2% | 1 |
| Dec 2025 | 660 | 13.7% | 3 | 2.7K | 56.4% | 1 |
| Jan 2026 | 410 | 11% | 4 | 2.1K | 55.6% | 1 |
| Feb 2026 | 430 | 12.8% | 4 | 1.8K | 52.5% | 1 |
| Mar 2026 | 460 | 11.7% | 4 | 2.2K | 54.8% | 1 |
| Apr 2026 | 430 | 11.4% | 3 | 2.1K | 56.1% | 1 |
| May 2026 | 430 | 11.6% | 3 | 2.1K | 55.6% | 1 |
| Jun 2026 | 360 | 9.6% | 4 | 2.1K | 55.3% | 1 |
| Jul 2026 | 420 | 11.2% | 4 | 1.8K | 48.4% | 1 |
| Aug 2026 | 520 | 12.5% | 4 | 2.2K | 51.9% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gordon's Pharmacy’s and Pharmacy 53’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gordon's Pharmacy**: Measured on the search terms “gordon's pharmacy”, “gordon's pharmacy gisborne”, “gordons pharmacy”, “gordons pharmacy gisborne” and “gordons pharmacy jobs”, summed into one figure.
- **Pharmacy 53**: Measured on the search terms “pharmacy 53”, “pharmacy 53 gisborne” and “pharmacy53”, summed into one figure.

- [Gordon's Pharmacy profile](/demand/nz/brands/gordon-s-pharmacy)
- [Pharmacy 53 profile](/demand/nz/brands/pharmacy-53)
- [All gisborne pharmacies in New Zealand](/demand/nz/locations/gisborne/pharmacies): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gordon's Pharmacy or Pharmacy 53?

In August 2026, Pharmacy 53 had more branded searches than Gordon's Pharmacy among gisborne pharmacies in New Zealand. Pharmacy 53 was estimated to have 2.2K branded searches compared to Gordon's Pharmacy’s 520, and held a 51.9% Share of Search versus Gordon's Pharmacy’s 12.5%.

## Cite this page

Brandwave. "Gordon's Pharmacy vs Pharmacy 53: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/gordon-s-pharmacy-vs-pharmacy-53

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gordon-s-pharmacy-vs-pharmacy-53. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.