--- title: "Google vs Yahoo: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Google or Yahoo? Compare estimated monthly branded-search demand and Share of Search inside the Search engines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/google-vs-yahoo" publisher: "Brandwave" --- # Google vs Yahoo: Which is more popular by branded search in New Zealand? Which is more popular in search, Google or Yahoo? Compare estimated monthly branded-search demand and Share of Search inside the Search engines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google and Yahoo - **Competitive set**: Search engines - **Market**: New Zealand - **Month measured**: Aug 2026 - **Google Share of Search**: 95.9% - **Yahoo Share of Search**: 0.4% ## Which is more popular in search, Google or Yahoo? - In August 2026, Google had more branded searches than Yahoo among search engines in New Zealand. Google was estimated to have 2.7M branded searches compared to Yahoo’s 11.2K, and held a 95.9% Share of Search versus Yahoo’s 0.4%. - Google was ahead of Yahoo in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Google’s estimated Share of Search among search engines in New Zealand moved from 95.7% to 95.9%, and its estimated monthly branded searches moved from 2.2M to 2.7M. - Across the 11 months ending August 2026, Yahoo’s estimated Share of Search among search engines in New Zealand moved from 0.71% to 0.4%, and its estimated monthly branded searches moved from 16.4K to 11.2K. ## How did search popularity change for New Zealand search engines in August 2026? - In August 2026, Google gained estimated Share of Search among search engines in New Zealand, from 95.2% to 95.9%. - Estimated monthly branded searches for Yahoo in New Zealand fell 31.7% over 11 measured months, from 16.4K to 11.2K in August 2026. ## Month by month | Month | Google estimated searches | Google Share of Search | Google rank | Yahoo estimated searches | Yahoo Share of Search | Yahoo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.2M | 95.7% | 1 | 16.4K | 0.71% | 4 | | Nov 2025 | 2.1M | 95.4% | 1 | 16.5K | 0.76% | 4 | | Dec 2025 | 1.4M | 93.5% | 1 | 13.6K | 0.91% | 4 | | Jan 2026 | 1.5M | 93.7% | 1 | 13.9K | 0.89% | 4 | | Feb 2026 | 2.3M | 95.8% | 1 | 13.5K | 0.58% | 4 | | Mar 2026 | 3M | 96.7% | 1 | 13.9K | 0.45% | 4 | | Apr 2026 | 1.9M | 95.1% | 1 | 13.8K | 0.68% | 4 | | May 2026 | 2.7M | 96% | 1 | 13.8K | 0.5% | 4 | | Jun 2026 | 2.7M | 96.1% | 1 | 11.7K | 0.42% | 4 | | Jul 2026 | 1.9M | 95.2% | 1 | 11.5K | 0.56% | 4 | | Aug 2026 | 2.7M | 95.9% | 1 | 11.2K | 0.4% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Google’s and Yahoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google**: Measured on the search terms “disk google”, “google”, “google calendar”, “google cla”, “google com”, “google docs”, “google docs forms”, “google documents”, “google flights”, “google games”, “google near me”, “google new zealand”, “google nz”, “google online”, “google photos”, “google presentation software”, “google search”, “google search engine” and “google sheets”, summed into one figure. - **Yahoo**: Measured on the search terms “web search yahoo”, “yahoo australia news email and search”, “yahoo nz”, “yahoo pic search”, “yahoo search”, “yahoo search engine” and “yahoo video search”, summed into one figure. - [Google profile](/demand/nz/brands/google) - [Yahoo profile](/demand/nz/brands/yahoo) - [All search engines in New Zealand](/demand/nz/categories/nz-search-engines): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Google or Yahoo? In August 2026, Google had more branded searches than Yahoo among search engines in New Zealand. Google was estimated to have 2.7M branded searches compared to Yahoo’s 11.2K, and held a 95.9% Share of Search versus Yahoo’s 0.4%. ## Cite this page Brandwave. "Google vs Yahoo: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/google-vs-yahoo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/google-vs-yahoo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.