--- title: "Google vs Startpage: Which is more popular in New Zealand?" description: "Is Google or Startpage more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Search engines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/google-vs-startpage" publisher: "Brandwave" --- # Google vs Startpage: Which is more popular in New Zealand? Is Google or Startpage more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Search engines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google and Startpage - **Competitive set**: Search engines - **Market**: New Zealand - **Month measured**: Oct 2026 - **Google Share of Search**: 95.3% - **Startpage Share of Search**: 0.2% ## Is Google or Startpage more popular in search? - In October 2026, Google had more branded searches than Startpage among search engines in New Zealand. Google had about 2.6 million branded searches, while Startpage had 5,400. Google made up 95.3% of all search engine searches we track, and Startpage accounted for 0.2%. - Google was ahead of Startpage in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Google’s share of searches among search engines in New Zealand moved from 95.2% to 95.3%, and its estimated monthly branded searches moved from 2.3M to 2.6M. - Across the 12 months ending October 2026, Startpage’s share of searches among search engines in New Zealand moved from 0.15% to 0.2%, and its estimated monthly branded searches moved from 3.6K to 5.4K. ## Top search engines in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Google appeared in all five answers. Startpage was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Google was listed before Startpage in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bing | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | DuckDuckGo | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Brave Search | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Startpage | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Ecosia | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Yahoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about search engines - Asked ChatGPT "Which search engine should I use in New Zealand?": 1. Google, 2. Bing, 3. DuckDuckGo, 4. Brave Search, 5. Ecosia - Asked ChatGPT "What are the best search engines in New Zealand?": 1. Google, 2. Bing, 3. DuckDuckGo, 4. Brave Search, 5. Ecosia, 6. Startpage - Asked ChatGPT "What's the best search engine in New Zealand for finding information?": 1. Google, 2. Bing, 3. DuckDuckGo - Searched Google, AI Overview "search engines": 1. Google, 2. DuckDuckGo, 3. Bing, 4. Ecosia - Searched Google, AI Overview "private search engine": 1. Brave Search, 2. Startpage, 3. DuckDuckGo, 4. Google, 5. Bing Not named in any answer: Yahoo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand search engines in October 2026? - Estimated monthly branded searches for Startpage in New Zealand rose 50% over 12 measured months, from 3.6K to 5.4K in October 2026. - Estimated monthly branded searches for Google in New Zealand rose 16.1% over 12 measured months, from 2.3M to 2.6M in October 2026. ## How has branded search for Google and Startpage changed in New Zealand over the last 12 months? | Month | Google estimated searches | Google Share of Search | Google rank | Startpage estimated searches | Startpage Share of Search | Startpage rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 2.3M | 95.2% | 1 | 3.6K | 0.15% | 4 | | Dec 2025 | 1.5M | 92.8% | 1 | 2.9K | 0.18% | 4 | | Jan 2026 | 1.5M | 93% | 1 | 2.9K | 0.17% | 4 | | Feb 2026 | 2.5M | 95.6% | 1 | 3.6K | 0.14% | 4 | | Mar 2026 | 3.3M | 96.5% | 1 | 4.4K | 0.13% | 4 | | Apr 2026 | 2.1M | 94.8% | 1 | 3.6K | 0.16% | 4 | | May 2026 | 3M | 95.7% | 1 | 5.4K | 0.18% | 4 | | Jun 2026 | 2.9M | 95.8% | 1 | 5.4K | 0.18% | 4 | | Jul 2026 | 2.1M | 94.7% | 1 | 5.4K | 0.24% | 4 | | Aug 2026 | 2.9M | 95.4% | 1 | 6.6K | 0.21% | 4 | | Sep 2026 | 2.8M | 95.6% | 1 | 5.4K | 0.18% | 4 | | Oct 2026 | 2.6M | 95.3% | 1 | 5.4K | 0.2% | 4 | ## How are Google’s and Startpage’s branded searches counted? Brandwave collects information about searches that people make online using Google’s and Startpage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google**: Measured on the search terms “disk google”, “google”, “google calendar”, “google cla”, “google docs”, “google docs forms”, “google documents”, “google flights”, “google games”, “google photos”, “google presentation software”, “google search”, “google search engine” and “google sheets”, summed into one figure. - **Startpage**: Measured on the search term “startpage”. - [Google profile](/demand/nz/brands/google) - [Startpage profile](/demand/nz/brands/startpage) - [All search engines in New Zealand](/demand/nz/categories/nz-search-engines): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Google or Startpage more popular in search? In October 2026, Google had more branded searches than Startpage among search engines in New Zealand. Google had about 2.6 million branded searches, while Startpage had 5,400. Google made up 95.3% of all search engine searches we track, and Startpage accounted for 0.2%. ## Cite this page Brandwave. "Google vs Startpage: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/google-vs-startpage This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/google-vs-startpage. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.