--- title: "Google Translate vs Papago: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Google Translate or Papago? Compare estimated monthly branded-search demand and Share of Search inside the Translation tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/google-translate-vs-papago" publisher: "Brandwave" --- # Google Translate vs Papago: Which is more popular by branded search in New Zealand? Which is more popular in search, Google Translate or Papago? Compare estimated monthly branded-search demand and Share of Search inside the Translation tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Translate and Papago - **Competitive set**: Translation tools - **Market**: New Zealand - **Month measured**: Aug 2026 - **Google Translate Share of Search**: 92% - **Papago Share of Search**: 0.26% ## Which is more popular in search, Google Translate or Papago? - In August 2026, Google Translate had more branded searches than Papago among translation tools in New Zealand. Google Translate was estimated to have 598K branded searches compared to Papago’s 1.7K, and held a 92% Share of Search versus Papago’s 0.26%. - Google Translate was ahead of Papago in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Google Translate’s estimated Share of Search among translation tools in New Zealand moved from 95.6% to 92%, and its estimated monthly branded searches moved from 578K to 598K. - Across the 11 months ending August 2026, Papago’s estimated Share of Search among translation tools in New Zealand moved from 0.3% to 0.26%, and its estimated monthly branded searches moved from 1.8K to 1.7K. ## How did search popularity change for New Zealand translation tools in August 2026? - In August 2026, Google Translate gained estimated Share of Search among translation tools in New Zealand, from 87.8% to 92%. - In August 2026, Papago fell from 4th to 5th among translation tools in New Zealand. ## Month by month | Month | Google Translate estimated searches | Google Translate Share of Search | Google Translate rank | Papago estimated searches | Papago Share of Search | Papago rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 578K | 95.6% | 1 | 1.8K | 0.3% | 4 | | Nov 2025 | 577K | 95.5% | 1 | 1.4K | 0.24% | 4 | | Dec 2025 | 471K | 95.7% | 1 | 1.3K | 0.26% | 4 | | Jan 2026 | 475K | 95.6% | 1 | 1.7K | 0.33% | 4 | | Feb 2026 | 493K | 94.5% | 1 | 1.9K | 0.36% | 4 | | Mar 2026 | 599K | 93.7% | 1 | 1.9K | 0.3% | 4 | | Apr 2026 | 500K | 94.1% | 1 | 1.1K | 0.21% | 4 | | May 2026 | 655K | 92.6% | 1 | 1.5K | 0.22% | 4 | | Jun 2026 | 774K | 92.9% | 1 | 1.5K | 0.18% | 4 | | Jul 2026 | 652K | 87.8% | 1 | 1.6K | 0.22% | 4 | | Aug 2026 | 598K | 92% | 1 | 1.7K | 0.26% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Google Translate’s and Papago’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Translate**: Measured on the search terms “eng to fil google translate”, “google translate”, “google translate add on chrome”, “google translate app”, “google translate app android”, “google translate eng to hin”, “google translate english”, “google translate english to china”, “google translate english to espanol”, “google translate english to japan”, “google translate english to sinhala”, “google translate near me”, “google translate new zealand”, “google translate nz”, “google translate online”, “google translate site”, “google translate translate”, “googletranslate”, “googletranslate translate” and “translate google com”, summed into one figure. - **Papago**: Measured on the search terms “papago”, “papago golf club”, “papago naver com”, “papago near me”, “papago s1” and “papago translate”, summed into one figure. - [Google Translate profile](/demand/nz/brands/google-translate) - [Papago profile](/demand/nz/brands/papago) - [All translation tools in New Zealand](/demand/nz/categories/nz-translation-tools): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Google Translate or Papago? In August 2026, Google Translate had more branded searches than Papago among translation tools in New Zealand. Google Translate was estimated to have 598K branded searches compared to Papago’s 1.7K, and held a 92% Share of Search versus Papago’s 0.26%. ## Cite this page Brandwave. "Google Translate vs Papago: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/google-translate-vs-papago This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/google-translate-vs-papago. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.