--- title: "Google Nest Wifi vs TP-Link: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Google Nest Wifi or TP-Link? Compare estimated monthly branded-search demand and Share of Search inside the Wi-Fi router brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/google-nest-wifi-vs-tp-link" publisher: "Brandwave" --- # Google Nest Wifi vs TP-Link: Which is more popular by branded search in New Zealand? Which is more popular in search, Google Nest Wifi or TP-Link? Compare estimated monthly branded-search demand and Share of Search inside the Wi-Fi router brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Nest Wifi and TP-Link - **Competitive set**: Wi-Fi router brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Google Nest Wifi Share of Search**: 1.1% - **TP-Link Share of Search**: 38% ## Which is more popular in search, Google Nest Wifi or TP-Link? - In August 2026, TP-Link had more branded searches than Google Nest Wifi among Wi-Fi router brands in New Zealand. TP-Link was estimated to have 11.2K branded searches compared to Google Nest Wifi’s 320, and held a 38% Share of Search versus Google Nest Wifi’s 1.1%. - TP-Link was ahead of Google Nest Wifi in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Google Nest Wifi’s estimated Share of Search among Wi-Fi router brands in New Zealand moved from 1.3% to 1.1%, and its estimated monthly branded searches moved from 340 to 320. - Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among Wi-Fi router brands in New Zealand moved from 34.7% to 38%, and its estimated monthly branded searches moved from 9.2K to 11.2K. ## How did search popularity change for New Zealand Wi-Fi router brands in August 2026? - In August 2026, ASUS overtook TP-Link to take the highest estimated Share of Search among Wi-Fi router brands in New Zealand, at 40.1%. - In August 2026, TP-Link lost estimated Share of Search among Wi-Fi router brands in New Zealand, from 38.6% to 38%. ## Month by month | Month | Google Nest Wifi estimated searches | Google Nest Wifi Share of Search | Google Nest Wifi rank | TP-Link estimated searches | TP-Link Share of Search | TP-Link rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 340 | 1.3% | 5 | 9.2K | 34.7% | 2 | | Nov 2025 | 330 | 1.2% | 5 | 9.6K | 34.2% | 2 | | Dec 2025 | 440 | 1.7% | 5 | 9.9K | 37.1% | 2 | | Jan 2026 | 390 | 1.4% | 5 | 10.4K | 36.3% | 2 | | Feb 2026 | 400 | 1.4% | 5 | 10.5K | 37.6% | 2 | | Mar 2026 | 330 | 1.1% | 5 | 10.9K | 36.6% | 2 | | Apr 2026 | 350 | 1.3% | 5 | 10.9K | 39.4% | 1 | | May 2026 | 360 | 1.2% | 5 | 11.2K | 38.7% | 1 | | Jun 2026 | 360 | 1.2% | 5 | 12.3K | 40.8% | 1 | | Jul 2026 | 340 | 1.1% | 5 | 11.8K | 38.6% | 1 | | Aug 2026 | 320 | 1.1% | 5 | 11.2K | 38% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Google Nest Wifi’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Nest Wifi**: Measured on the search terms “google nest wifi mesh”, “google nest wifi router”, “google wifi”, “google wifi mesh”, “nest wifi” and “nest wifi pro”, summed into one figure. - **TP-Link**: Measured on the search terms “tp link”, “tp link archer”, “tp link archer ax55”, “tp link ax3000”, “tp link com”, “tp link deco”, “tp link deco mesh wifi system”, “tp link deco x20”, “tp link deco x55”, “tp link extender”, “tp link mesh”, “tp link modem”, “tp link near me”, “tp link nz”, “tp link omada”, “tp link online”, “tp link router”, “tp link wifi”, “tp link wifi 7”, “tp link wifi extender”, “tplink”, “tplink ac1200”, “tplink deco x50”, “tplink mesh”, “tplink nz”, “tplink router” and “tplink wifi”, summed into one figure. - [Google Nest Wifi profile](/demand/nz/brands/google-nest-wifi) - [TP-Link profile](/demand/nz/brands/tp-link) - [All Wi-Fi router brands in New Zealand](/demand/nz/categories/nz-wifi-router-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Google Nest Wifi or TP-Link? In August 2026, TP-Link had more branded searches than Google Nest Wifi among Wi-Fi router brands in New Zealand. TP-Link was estimated to have 11.2K branded searches compared to Google Nest Wifi’s 320, and held a 38% Share of Search versus Google Nest Wifi’s 1.1%. ## Cite this page Brandwave. "Google Nest Wifi vs TP-Link: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/google-nest-wifi-vs-tp-link This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/google-nest-wifi-vs-tp-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.