--- title: "Google Nest vs Swann: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Google Nest or Swann? Compare estimated monthly branded-search demand and Share of Search inside the Home security camera brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/google-nest-vs-swann" publisher: "Brandwave" --- # Google Nest vs Swann: Which is more popular by branded search in New Zealand? Which is more popular in search, Google Nest or Swann? Compare estimated monthly branded-search demand and Share of Search inside the Home security camera brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Nest and Swann - **Competitive set**: Home security camera brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Google Nest Share of Search**: 7.1% - **Swann Share of Search**: 5.8% ## Which is more popular in search, Google Nest or Swann? - In August 2026, Google Nest had more branded searches than Swann among home security camera brands in New Zealand. Google Nest was estimated to have 3.9K branded searches compared to Swann’s 3.2K, and held a 7.1% Share of Search versus Swann’s 5.8%. - Google Nest was ahead of Swann in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Google Nest’s estimated Share of Search among home security camera brands in New Zealand moved from 9.7% to 7.1%, and its estimated monthly branded searches moved from 4.5K to 3.9K. - Across the 11 months ending August 2026, Swann’s estimated Share of Search among home security camera brands in New Zealand moved from 6.3% to 5.8%, and its estimated monthly branded searches moved from 2.9K to 3.2K. ## How did search popularity change for New Zealand home security camera brands in August 2026? - Estimated monthly branded searches for Google Nest in New Zealand fell 12.7% over 11 measured months, from 4.5K to 3.9K in August 2026. ## Month by month | Month | Google Nest estimated searches | Google Nest Share of Search | Google Nest rank | Swann estimated searches | Swann Share of Search | Swann rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.5K | 9.7% | 5 | 2.9K | 6.3% | 6 | | Nov 2025 | 5.4K | 10% | 5 | 3.2K | 5.9% | 6 | | Dec 2025 | 5.6K | 10.3% | 5 | 3.3K | 6.1% | 6 | | Jan 2026 | 4.6K | 9.3% | 5 | 3.4K | 6.8% | 6 | | Feb 2026 | 4K | 9.2% | 5 | 2.7K | 6.2% | 6 | | Mar 2026 | 3.8K | 7.7% | 5 | 2.6K | 5.4% | 6 | | Apr 2026 | 4.5K | 8.4% | 5 | 3K | 5.5% | 6 | | May 2026 | 5.5K | 9.6% | 5 | 3.1K | 5.5% | 6 | | Jun 2026 | 5.7K | 10.1% | 5 | 3K | 5.2% | 6 | | Jul 2026 | 4.1K | 7.4% | 5 | 3.1K | 5.7% | 6 | | Aug 2026 | 3.9K | 7.1% | 5 | 3.2K | 5.8% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Google Nest’s and Swann’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Nest**: Measured on the search terms “google nest”, “google nest audio”, “google nest cam”, “google nest cam outdoor”, “google nest doorbell”, “google nest hub”, “google nest hub 2”, “google nest hub 2nd gen”, “google nest hub 3”, “google nest hub max”, “google nest learning thermostat”, “google nest near me”, “google nest new zealand”, “google nest nz”, “google nest online”, “google nest protect”, “google nest security camera”, “google nest smoke detector”, “google nest thermostat”, “google nest wifi”, “google nest wifi pro”, “googlenest”, “googlenest doorbell”, “nest camera” and “nest doorbell”, summed into one figure. - **Swann**: Measured on the search terms “swann camera”, “swann camera system”, “swann cctv”, “swann cctv 4k”, “swann door camera”, “swann doorbell”, “swann nvr camera”, “swann outdoor security camera”, “swann security”, “swann security cctv”, “swann security system”, “swann solar security camera”, “swann wifi camera”, “swann wireless camera”, “swann wireless doorbell” and “swann wireless security camera”, summed into one figure. - [Google Nest profile](/demand/nz/brands/google-nest) - [Swann profile](/demand/nz/brands/swann) - [All home security camera brands in New Zealand](/demand/nz/categories/nz-smart-home-security-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Google Nest or Swann? In August 2026, Google Nest had more branded searches than Swann among home security camera brands in New Zealand. Google Nest was estimated to have 3.9K branded searches compared to Swann’s 3.2K, and held a 7.1% Share of Search versus Swann’s 5.8%. ## Cite this page Brandwave. "Google Nest vs Swann: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/google-nest-vs-swann This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/google-nest-vs-swann. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.