--- title: "Google Maps Platform vs Mapbox: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Google Maps Platform or Mapbox? Compare estimated monthly branded-search demand and Share of Search inside the Mapping and location platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/google-maps-platform-vs-mapbox" publisher: "Brandwave" --- # Google Maps Platform vs Mapbox: Which is more popular by branded search in New Zealand? Which is more popular in search, Google Maps Platform or Mapbox? Compare estimated monthly branded-search demand and Share of Search inside the Mapping and location platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Maps Platform and Mapbox - **Competitive set**: Mapping and location platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Google Maps Platform Share of Search**: 3.8% - **Mapbox Share of Search**: 7.3% ## Which is more popular in search, Google Maps Platform or Mapbox? - In August 2026, Mapbox had more branded searches than Google Maps Platform among mapping and location platforms in New Zealand. Mapbox was estimated to have 670 branded searches compared to Google Maps Platform’s 350, and held a 7.3% Share of Search versus Google Maps Platform’s 3.8%. - Mapbox was ahead of Google Maps Platform in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Google Maps Platform’s estimated Share of Search among mapping and location platforms in New Zealand moved from 6.1% to 3.8%, and its estimated monthly branded searches moved from 480 to 350. - Across the 11 months ending August 2026, Mapbox’s estimated Share of Search among mapping and location platforms in New Zealand moved from 10.3% to 7.3%, and its estimated monthly branded searches moved from 810 to 670. ## How did search popularity change for New Zealand mapping and location platforms in August 2026? - In August 2026, Google Maps Platform lost estimated Share of Search among mapping and location platforms in New Zealand, from 4.6% to 3.8%. - Mapbox’s estimated Share of Search among mapping and location platforms in New Zealand has lost ground for 3 months in a row, from 8.7% to 7.3% in August 2026. ## Month by month | Month | Google Maps Platform estimated searches | Google Maps Platform Share of Search | Google Maps Platform rank | Mapbox estimated searches | Mapbox Share of Search | Mapbox rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 480 | 6.1% | 4 | 810 | 10.3% | 3 | | Nov 2025 | 400 | 6.1% | 4 | 650 | 9.9% | 3 | | Dec 2025 | 270 | 6.1% | 4 | 550 | 12.4% | 3 | | Jan 2026 | 320 | 5.9% | 4 | 810 | 14.9% | 3 | | Feb 2026 | 240 | 2.9% | 4 | 700 | 8.4% | 3 | | Mar 2026 | 390 | 3.2% | 4 | 970 | 8% | 3 | | Apr 2026 | 320 | 3.6% | 4 | 970 | 10.8% | 3 | | May 2026 | 310 | 2.8% | 4 | 980 | 8.7% | 3 | | Jun 2026 | 320 | 3.5% | 4 | 790 | 8.6% | 3 | | Jul 2026 | 390 | 4.6% | 4 | 660 | 7.7% | 3 | | Aug 2026 | 350 | 3.8% | 4 | 670 | 7.3% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Google Maps Platform’s and Mapbox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Maps Platform**: Measured on the search terms “google maps api”, “google maps api costs”, “google maps platform”, “google maps platform geocoding”, “google maps platform near me”, “googlemapsplatform” and “mapsplatform google com”, summed into one figure. - **Mapbox**: Measured on the search terms “mapbox”, “mapbox com”, “mapbox geocoding”, “mapbox gis”, “mapbox mapping”, “mapbox maps api”, “mapbox online” and “mapbox studio”, summed into one figure. - [Google Maps Platform profile](/demand/nz/brands/google-maps-platform) - [Mapbox profile](/demand/nz/brands/mapbox) - [All mapping and location platforms in New Zealand](/demand/nz/categories/nz-mapping-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Google Maps Platform or Mapbox? In August 2026, Mapbox had more branded searches than Google Maps Platform among mapping and location platforms in New Zealand. Mapbox was estimated to have 670 branded searches compared to Google Maps Platform’s 350, and held a 7.3% Share of Search versus Google Maps Platform’s 3.8%. ## Cite this page Brandwave. "Google Maps Platform vs Mapbox: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/google-maps-platform-vs-mapbox This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/google-maps-platform-vs-mapbox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.