--- title: "Google Maps Platform vs HERE Technologies: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Google Maps Platform or HERE Technologies? Compare estimated monthly branded-search demand and Share of Search inside the Mapping and location platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/google-maps-platform-vs-here-technologies" publisher: "Brandwave" --- # Google Maps Platform vs HERE Technologies: Which is more popular by branded search in New Zealand? Which is more popular in search, Google Maps Platform or HERE Technologies? Compare estimated monthly branded-search demand and Share of Search inside the Mapping and location platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Maps Platform and HERE Technologies - **Competitive set**: Mapping and location platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Google Maps Platform Share of Search**: 3.8% - **HERE Technologies Share of Search**: 1.3% ## Which is more popular in search, Google Maps Platform or HERE Technologies? - In August 2026, Google Maps Platform had more branded searches than HERE Technologies among mapping and location platforms in New Zealand. Google Maps Platform was estimated to have 350 branded searches compared to HERE Technologies’ 120, and held a 3.8% Share of Search versus HERE Technologies’ 1.3%. - Google Maps Platform was ahead of HERE Technologies in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Google Maps Platform’s estimated Share of Search among mapping and location platforms in New Zealand moved from 6.1% to 3.8%, and its estimated monthly branded searches moved from 480 to 350. - Across the 11 months ending August 2026, HERE Technologies’ estimated Share of Search among mapping and location platforms in New Zealand moved from 1.9% to 1.3%, and its estimated monthly branded searches moved from 150 to 120. ## How did search popularity change for New Zealand mapping and location platforms in August 2026? - In August 2026, Google Maps Platform lost estimated Share of Search among mapping and location platforms in New Zealand, from 4.6% to 3.8%. - Estimated monthly branded searches for HERE Technologies in New Zealand fell 20% over 11 measured months, from 150 to 120 in August 2026. ## Month by month | Month | Google Maps Platform estimated searches | Google Maps Platform Share of Search | Google Maps Platform rank | HERE Technologies estimated searches | HERE Technologies Share of Search | HERE Technologies rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 480 | 6.1% | 4 | 150 | 1.9% | 5 | | Nov 2025 | 400 | 6.1% | 4 | 140 | 2.1% | 5 | | Dec 2025 | 270 | 6.1% | 4 | 120 | 2.7% | 5 | | Jan 2026 | 320 | 5.9% | 4 | 160 | 2.9% | 5 | | Feb 2026 | 240 | 2.9% | 4 | 200 | 2.4% | 5 | | Mar 2026 | 390 | 3.2% | 4 | 120 | 0.99% | 5 | | Apr 2026 | 320 | 3.6% | 4 | 150 | 1.7% | 5 | | May 2026 | 310 | 2.8% | 4 | 120 | 1.1% | 5 | | Jun 2026 | 320 | 3.5% | 4 | 120 | 1.3% | 5 | | Jul 2026 | 390 | 4.6% | 4 | 120 | 1.4% | 5 | | Aug 2026 | 350 | 3.8% | 4 | 120 | 1.3% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Google Maps Platform’s and HERE Technologies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Maps Platform**: Measured on the search terms “google maps api”, “google maps api costs”, “google maps platform”, “google maps platform geocoding”, “google maps platform near me”, “googlemapsplatform” and “mapsplatform google com”, summed into one figure. - **HERE Technologies**: Measured on the search terms “here com”, “here maps”, “here technologies”, “here technologies near me” and “heretechnologies”, summed into one figure. - [Google Maps Platform profile](/demand/nz/brands/google-maps-platform) - [HERE Technologies profile](/demand/nz/brands/here-technologies) - [All mapping and location platforms in New Zealand](/demand/nz/categories/nz-mapping-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Google Maps Platform or HERE Technologies? In August 2026, Google Maps Platform had more branded searches than HERE Technologies among mapping and location platforms in New Zealand. Google Maps Platform was estimated to have 350 branded searches compared to HERE Technologies’ 120, and held a 3.8% Share of Search versus HERE Technologies’ 1.3%. ## Cite this page Brandwave. "Google Maps Platform vs HERE Technologies: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/google-maps-platform-vs-here-technologies This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/google-maps-platform-vs-here-technologies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.