---
title: "Google Forms vs Qualtrics: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Google Forms or Qualtrics? Compare estimated monthly branded-search demand and Share of Search inside the Survey and form tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/google-forms-vs-qualtrics"
publisher: "Brandwave"
---

# Google Forms vs Qualtrics: Which is more popular by branded search in New Zealand?

Which is more popular in search, Google Forms or Qualtrics? Compare estimated monthly branded-search demand and Share of Search inside the Survey and form tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Google Forms and Qualtrics
- **Competitive set**: Survey and form tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Google Forms Share of Search**: 62.2%
- **Qualtrics Share of Search**: 3.8%

## Which is more popular in search, Google Forms or Qualtrics?

- In August 2026, Google Forms had more branded searches than Qualtrics among survey and form tools in New Zealand. Google Forms was estimated to have 41.8K branded searches compared to Qualtrics’ 2.5K, and held a 62.2% Share of Search versus Qualtrics’ 3.8%.
- Google Forms was ahead of Qualtrics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Forms’ estimated Share of Search among survey and form tools in New Zealand moved from 53.1% to 62.2%, and its estimated monthly branded searches moved from 28.2K to 41.8K.
- Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among survey and form tools in New Zealand moved from 4.8% to 3.8%, and its estimated monthly branded searches moved from 2.6K to 2.5K.

## How did search popularity change for New Zealand survey and form tools in August 2026?

- In August 2026, Google Forms gained estimated Share of Search among survey and form tools in New Zealand, from 55.4% to 62.2%.

## Month by month

| Month | Google Forms estimated searches | Google Forms Share of Search | Google Forms rank | Qualtrics estimated searches | Qualtrics Share of Search | Qualtrics rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 28.2K | 53.1% | 1 | 2.6K | 4.8% | 5 |
| Nov 2025 | 28.1K | 53.7% | 1 | 2K | 3.8% | 5 |
| Dec 2025 | 15.4K | 52.9% | 1 | 1.1K | 3.6% | 5 |
| Jan 2026 | 15.4K | 49.8% | 1 | 1.4K | 4.5% | 6 |
| Feb 2026 | 28.1K | 55.5% | 1 | 1.4K | 2.8% | 6 |
| Mar 2026 | 42K | 57.5% | 1 | 2.5K | 3.5% | 5 |
| Apr 2026 | 28K | 56.9% | 1 | 2K | 4.1% | 5 |
| May 2026 | 41.5K | 61.7% | 1 | 2.5K | 3.8% | 5 |
| Jun 2026 | 41.5K | 61.2% | 1 | 2K | 3% | 5 |
| Jul 2026 | 28.1K | 55.4% | 1 | 2K | 3.9% | 5 |
| Aug 2026 | 41.8K | 62.2% | 1 | 2.5K | 3.8% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Google Forms’ and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Google Forms**: Measured on the search terms “google forms”, “google forms apps”, “google forms com”, “google forms create”, “google forms form”, “google forms forms”, “google forms making”, “google forms online”, “google forms quiz”, “google forms survey”, “google forms templates”, “google forms tiktok”, “googleforms”, “googleforms survey” and “my google forms”, summed into one figure.
- **Qualtrics**: Measured on the search terms “qualtrics”, “qualtrics com”, “qualtrics employee survey”, “qualtrics engagement”, “qualtrics form”, “qualtrics nz” and “qualtrics survey”, summed into one figure.

- [Google Forms profile](/demand/nz/brands/google-forms)
- [Qualtrics profile](/demand/nz/brands/qualtrics)
- [All survey and form tools in New Zealand](/demand/nz/categories/nz-survey-and-form-tools): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Google Forms or Qualtrics?

In August 2026, Google Forms had more branded searches than Qualtrics among survey and form tools in New Zealand. Google Forms was estimated to have 41.8K branded searches compared to Qualtrics’ 2.5K, and held a 62.2% Share of Search versus Qualtrics’ 3.8%.

## Cite this page

Brandwave. "Google Forms vs Qualtrics: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/google-forms-vs-qualtrics

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/google-forms-vs-qualtrics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.