--- title: "Google DeepMind vs OpenAI: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Google DeepMind or OpenAI? Compare estimated monthly branded-search demand and Share of Search inside the AI model companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/google-deepmind-vs-openai" publisher: "Brandwave" --- # Google DeepMind vs OpenAI: Which is more popular by branded search in New Zealand? Which is more popular in search, Google DeepMind or OpenAI? Compare estimated monthly branded-search demand and Share of Search inside the AI model companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google DeepMind and OpenAI - **Competitive set**: AI model companies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Google DeepMind Share of Search**: 2.3% - **OpenAI Share of Search**: 61.2% ## Which is more popular in search, Google DeepMind or OpenAI? - In August 2026, OpenAI had more branded searches than Google DeepMind among AI model companies in New Zealand. OpenAI was estimated to have 20.7K branded searches compared to Google DeepMind’s 780, and held a 61.2% Share of Search versus Google DeepMind’s 2.3%. - OpenAI was ahead of Google DeepMind in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Google DeepMind’s estimated Share of Search among AI model companies in New Zealand moved from 1% to 2.3%, and its estimated monthly branded searches moved from 360 to 780. - Across the 11 months ending August 2026, OpenAI’s estimated Share of Search among AI model companies in New Zealand moved from 84.4% to 61.2%, and its estimated monthly branded searches moved from 29.1K to 20.7K. ## How did search popularity change for New Zealand AI model companies in August 2026? - In August 2026, Google DeepMind gained estimated Share of Search among AI model companies in New Zealand, from 1.7% to 2.3%. - In August 2026, OpenAI lost estimated Share of Search among AI model companies in New Zealand, from 65.6% to 61.2%. ## Month by month | Month | Google DeepMind estimated searches | Google DeepMind Share of Search | Google DeepMind rank | OpenAI estimated searches | OpenAI Share of Search | OpenAI rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 360 | 1% | 4 | 29.1K | 84.4% | 1 | | Nov 2025 | 640 | 2.2% | 4 | 23.8K | 81.5% | 1 | | Dec 2025 | 750 | 3% | 4 | 19.5K | 79.2% | 1 | | Jan 2026 | 660 | 2.9% | 4 | 16.4K | 72.9% | 1 | | Feb 2026 | 550 | 1.3% | 4 | 20.2K | 47.9% | 1 | | Mar 2026 | 450 | 0.97% | 4 | 24.4K | 52.3% | 1 | | Apr 2026 | 560 | 1.4% | 4 | 20.6K | 52.8% | 1 | | May 2026 | 640 | 1.8% | 4 | 20.7K | 56.6% | 1 | | Jun 2026 | 550 | 1.3% | 4 | 18K | 42.1% | 2 | | Jul 2026 | 560 | 1.7% | 4 | 21.5K | 65.6% | 1 | | Aug 2026 | 780 | 2.3% | 4 | 20.7K | 61.2% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Google DeepMind’s and OpenAI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google DeepMind**: Measured on the search terms “deepmind”, “deepmind google”, “google deepmind ai”, “google deepmind ai model”, “google deepmind api” and “google deepmind llm”, summed into one figure. - **OpenAI**: Measured on the search terms “codex openai”, “openai”, “openai ai”, “openai ai model”, “openai api”, “openai blog”, “openai chatbot”, “openai chatbot gpt”, “openai com”, “openai founder”, “openai image generator”, “openai llm”, “openai model”, “openai near me”, “openai news”, “openai online”, “openai platform”, “openai playgrounds”, “openai revenue”, “openai value”, “openai whisper” and “whisper openai”, summed into one figure. - [Google DeepMind profile](/demand/nz/brands/google-deepmind) - [OpenAI profile](/demand/nz/brands/openai) - [All AI model companies in New Zealand](/demand/nz/categories/nz-ai-model-companies): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Google DeepMind or OpenAI? In August 2026, OpenAI had more branded searches than Google DeepMind among AI model companies in New Zealand. OpenAI was estimated to have 20.7K branded searches compared to Google DeepMind’s 780, and held a 61.2% Share of Search versus Google DeepMind’s 2.3%. ## Cite this page Brandwave. "Google DeepMind vs OpenAI: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/google-deepmind-vs-openai This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/google-deepmind-vs-openai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.