--- title: "Google Chromecast vs Xiaomi: Which is searched more in New Zealand?" description: "Is Google Chromecast or Xiaomi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming device brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/google-chromecast-vs-xiaomi" publisher: "Brandwave" --- # Google Chromecast vs Xiaomi: Which is searched more in New Zealand? Is Google Chromecast or Xiaomi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming device brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Chromecast and Xiaomi - **Competitive set**: Streaming device brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Google Chromecast Share of Search**: 53.3% - **Xiaomi Share of Search**: 22.4% ## Is Google Chromecast or Xiaomi more popular in search? - In September 2026, Google Chromecast had more branded searches than Xiaomi among streaming device brands in New Zealand. Google Chromecast had about 26,500 branded searches, while Xiaomi had 11,200. Google Chromecast made up 53.3% of all streaming device brand searches we track, and Xiaomi accounted for 22.4%. - Google Chromecast was ahead of Xiaomi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Google Chromecast’s share of searches among streaming device brands in New Zealand moved from 53.9% to 53.3%, and its estimated monthly branded searches moved from 24.1K to 26.5K. - Across the 12 months ending September 2026, Xiaomi’s share of searches among streaming device brands in New Zealand moved from 22.9% to 22.4%, and its estimated monthly branded searches moved from 10.2K to 11.2K. ## Top streaming device brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Google Chromecast appeared in all five answers. Xiaomi did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Chromecast | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Apple TV 4K | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Amazon Fire TV Stick | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Roku | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Sky Pod | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Xiaomi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about streaming device brands - Asked ChatGPT "Which streaming device brand should I buy in New Zealand?": 1. Google Chromecast, 2. Apple TV 4K, 3. Amazon Fire TV Stick, 4. Roku - Asked ChatGPT "What are the best streaming device brands in New Zealand?": 1. Amazon Fire TV Stick, 2. Google Chromecast, 3. Apple TV 4K, 4. Sky Pod, 5. Roku - Asked ChatGPT "What's the best streaming device brand in New Zealand for a smart tv?": 1. Google Chromecast, 2. Apple TV 4K, 3. Amazon Fire TV Stick - Searched Google, AI Overview "streaming device for tv": 1. Apple TV 4K, 2. Google Chromecast, 3. Amazon Fire TV Stick - Searched Google, AI Overview "chromecast alternative nz": 1. Google Chromecast, 2. Amazon Fire TV Stick, 3. Apple TV 4K Not named in any answer: Xiaomi. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand streaming device brands in September 2026? - In September 2026, Xiaomi gained share of searches among streaming device brands in New Zealand, from 18.6% to 22.4%. - In September 2026, Google Chromecast lost share of searches among streaming device brands in New Zealand, from 54.2% to 53.3%. ## Month by month | Month | Google Chromecast estimated searches | Google Chromecast Share of Search | Google Chromecast rank | Xiaomi estimated searches | Xiaomi Share of Search | Xiaomi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 24.1K | 53.9% | 1 | 10.2K | 22.9% | 2 | | Nov 2025 | 24.4K | 54.1% | 1 | 10.2K | 22.6% | 2 | | Dec 2025 | 25.5K | 55.7% | 1 | 10.1K | 22.2% | 2 | | Jan 2026 | 25.7K | 55.7% | 1 | 10.1K | 21.9% | 2 | | Feb 2026 | 21.7K | 56.1% | 1 | 8.3K | 21.6% | 2 | | Mar 2026 | 25.3K | 56.7% | 1 | 10K | 22.5% | 2 | | Apr 2026 | 25.4K | 53.8% | 1 | 9.8K | 20.7% | 2 | | May 2026 | 28.5K | 53.6% | 1 | 9.8K | 18.3% | 2 | | Jun 2026 | 35.4K | 53.6% | 1 | 9.7K | 14.7% | 3 | | Jul 2026 | 34.6K | 54.1% | 1 | 8.6K | 13.5% | 3 | | Aug 2026 | 28.9K | 54.2% | 1 | 9.9K | 18.6% | 2 | | Sep 2026 | 26.5K | 53.3% | 1 | 11.2K | 22.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Google Chromecast’s and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Chromecast**: Measured on the search terms “chromecast”, “chromecast device”, “chromecast tv”, “chromecast ultra”, “google chromecast”, “google chromecast browser”, “google tv chromecast”, “google tv streamer”, “googlechromecast”, “resetting a chromecast” and “skygo chromecast”, summed into one figure. - **Xiaomi**: Measured on the search terms “xiaomi”, “xiaomi band”, “xiaomi camera”, “xiaomi earbuds”, “xiaomi electric scooter”, “xiaomi pad”, “xiaomi projector”, “xiaomi redmi”, “xiaomi robot vacuum”, “xiaomi scale”, “xiaomi scooter”, “xiaomi smartwatch”, “xiaomi vacuum”, “xiaomi vacuum cleaner” and “xiaomi watch”, summed into one figure. - [Google Chromecast profile](/demand/nz/brands/google-chromecast) - [Xiaomi profile](/demand/nz/brands/xiaomi) - [All streaming device brands in New Zealand](/demand/nz/categories/nz-streaming-device-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Google Chromecast or Xiaomi more popular in search? In September 2026, Google Chromecast had more branded searches than Xiaomi among streaming device brands in New Zealand. Google Chromecast had about 26,500 branded searches, while Xiaomi had 11,200. Google Chromecast made up 53.3% of all streaming device brand searches we track, and Xiaomi accounted for 22.4%. ## Cite this page Brandwave. "Google Chromecast vs Xiaomi: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/google-chromecast-vs-xiaomi This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/google-chromecast-vs-xiaomi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.