--- title: "Google Chromecast vs Roku: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Google Chromecast or Roku? Compare estimated monthly branded-search demand and Share of Search inside the Streaming device brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/google-chromecast-vs-roku" publisher: "Brandwave" --- # Google Chromecast vs Roku: Which is more popular by branded search in New Zealand? Which is more popular in search, Google Chromecast or Roku? Compare estimated monthly branded-search demand and Share of Search inside the Streaming device brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Chromecast and Roku - **Competitive set**: Streaming device brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Google Chromecast Share of Search**: 60.2% - **Roku Share of Search**: 6.1% ## Which is more popular in search, Google Chromecast or Roku? - In August 2026, Google Chromecast had more branded searches than Roku among streaming device brands in New Zealand. Google Chromecast was estimated to have 31.3K branded searches compared to Roku’s 3.2K, and held a 60.2% Share of Search versus Roku’s 6.1%. - Google Chromecast was ahead of Roku in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Google Chromecast’s estimated Share of Search among streaming device brands in New Zealand moved from 65.6% to 60.2%, and its estimated monthly branded searches moved from 26K to 31.3K. - Across the 11 months ending August 2026, Roku’s estimated Share of Search among streaming device brands in New Zealand moved from 7.2% to 6.1%, and its estimated monthly branded searches moved from 2.9K to 3.2K. ## How did search popularity change for New Zealand streaming device brands in August 2026? - In August 2026, Google Chromecast gained estimated Share of Search among streaming device brands in New Zealand, from 54.4% to 60.2%. - Estimated monthly branded searches for Roku in New Zealand rose 10.5% over 11 measured months, from 2.9K to 3.2K in August 2026. ## Month by month | Month | Google Chromecast estimated searches | Google Chromecast Share of Search | Google Chromecast rank | Roku estimated searches | Roku Share of Search | Roku rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 26K | 65.6% | 1 | 2.9K | 7.2% | 4 | | Nov 2025 | 26.4K | 66.5% | 1 | 2.4K | 6.1% | 4 | | Dec 2025 | 27.8K | 67.4% | 1 | 2.5K | 6.2% | 4 | | Jan 2026 | 28.1K | 67.1% | 1 | 3K | 7.2% | 3 | | Feb 2026 | 23.9K | 63.6% | 1 | 2.4K | 6.3% | 4 | | Mar 2026 | 27.3K | 62% | 1 | 2.8K | 6.3% | 4 | | Apr 2026 | 27.7K | 59.1% | 1 | 3.7K | 7.9% | 4 | | May 2026 | 30.8K | 53.8% | 1 | 3.7K | 6.5% | 4 | | Jun 2026 | 38.4K | 50.7% | 1 | 4.2K | 5.5% | 4 | | Jul 2026 | 37.8K | 54.4% | 1 | 4.1K | 5.9% | 4 | | Aug 2026 | 31.3K | 60.2% | 1 | 3.2K | 6.1% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Google Chromecast’s and Roku’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Chromecast**: Measured on the search terms “chromecast”, “chromecast device”, “chromecast phone to tv”, “chromecast tv”, “chromecast ultra”, “chromecast what is”, “chromecast with google tv”, “chromecast with google tv 4k”, “google chromecast”, “google chromecast browser”, “google chromecast near me”, “google chromecast nz”, “google chromecast online”, “google chromecast streaming stick”, “google chromecast tv box”, “google chromecast with google tv”, “google tv chromecast”, “google tv streamer”, “googlechromecast”, “resetting a chromecast” and “skygo chromecast”, summed into one figure. - **Roku**: Measured on the search terms “avatar roku”, “roku”, “roku channel”, “roku chromecast”, “roku com”, “roku near me”, “roku nz”, “roku online”, “roku stick”, “roku streaming device”, “roku streaming stick”, “roku streaming stick 4k”, “roku tv”, “roku tv box”, “roku ultra”, “tcl roku tv” and “the roku channel”, summed into one figure. - [Google Chromecast profile](/demand/nz/brands/google-chromecast) - [Roku profile](/demand/nz/brands/roku) - [All streaming device brands in New Zealand](/demand/nz/categories/nz-streaming-device-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Google Chromecast or Roku? In August 2026, Google Chromecast had more branded searches than Roku among streaming device brands in New Zealand. Google Chromecast was estimated to have 31.3K branded searches compared to Roku’s 3.2K, and held a 60.2% Share of Search versus Roku’s 6.1%. ## Cite this page Brandwave. "Google Chromecast vs Roku: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/google-chromecast-vs-roku This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/google-chromecast-vs-roku. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.