--- title: "Google Chrome vs Safari: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Google Chrome or Safari? Compare estimated monthly branded-search demand and Share of Search inside the Web browsers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/google-chrome-vs-safari" publisher: "Brandwave" --- # Google Chrome vs Safari: Which is more popular by branded search in New Zealand? Which is more popular in search, Google Chrome or Safari? Compare estimated monthly branded-search demand and Share of Search inside the Web browsers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Chrome and Safari - **Competitive set**: Web browsers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Google Chrome Share of Search**: 75.2% - **Safari Share of Search**: 2.1% ## Which is more popular in search, Google Chrome or Safari? - In August 2026, Google Chrome had more branded searches than Safari among web browsers in New Zealand. Google Chrome was estimated to have 96.9K branded searches compared to Safari’s 2.7K, and held a 75.2% Share of Search versus Safari’s 2.1%. - Google Chrome was ahead of Safari in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Google Chrome’s estimated Share of Search among web browsers in New Zealand moved from 75.4% to 75.2%, and its estimated monthly branded searches moved from 84.7K to 96.9K. - Across the 11 months ending August 2026, Safari’s estimated Share of Search among web browsers in New Zealand moved from 2.4% to 2.1%, and its estimated monthly branded searches held steady at 2.7K. ## How did search popularity change for New Zealand web browsers in August 2026? - In August 2026, Google Chrome gained estimated Share of Search among web browsers in New Zealand, from 74.1% to 75.2%. ## Month by month | Month | Google Chrome estimated searches | Google Chrome Share of Search | Google Chrome rank | Safari estimated searches | Safari Share of Search | Safari rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 84.7K | 75.4% | 1 | 2.7K | 2.4% | 6 | | Nov 2025 | 82.9K | 78.1% | 1 | 1.8K | 1.7% | 6 | | Dec 2025 | 67.6K | 73.8% | 1 | 2.4K | 2.6% | 6 | | Jan 2026 | 72.4K | 73.9% | 1 | 3.4K | 3.4% | 4 | | Feb 2026 | 95.4K | 77.2% | 1 | 3.2K | 2.6% | 6 | | Mar 2026 | 107K | 77.6% | 1 | 3.4K | 2.5% | 6 | | Apr 2026 | 83.2K | 75.7% | 1 | 2.4K | 2.2% | 6 | | May 2026 | 96.8K | 74.4% | 1 | 2.8K | 2.1% | 6 | | Jun 2026 | 98.9K | 76.3% | 1 | 2.7K | 2.1% | 6 | | Jul 2026 | 85.4K | 74.1% | 1 | 2.7K | 2.4% | 6 | | Aug 2026 | 96.9K | 75.2% | 1 | 2.7K | 2.1% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Google Chrome’s and Safari’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Chrome**: Measured on the search terms “chrome”, “chrome dino”, “chrome dl”, “chrome exte”, “chrome flags”, “chrome music lab”, “chrome store”, “chrome web”, “chrome webstore”, “g chrome”, “google chrome browser”, “google chrome download”, “google chrome near me”, “google chrome new zealand”, “google chrome nz”, “google chrome online”, “google chrome store”, “googlechrome browser” and “googlechrome download”, summed into one figure. - **Safari**: Measured on the search terms “clear browser cookies safari”, “download safari for windows”, “open safari browser”, “private browser safari”, “safari browser”, “safari browser for mac”, “safari browser for windows”, “safari browser updates” and “safari download”, summed into one figure. - [Google Chrome profile](/demand/nz/brands/google-chrome) - [Safari profile](/demand/nz/brands/safari) - [All web browsers in New Zealand](/demand/nz/categories/nz-web-browsers): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Google Chrome or Safari? In August 2026, Google Chrome had more branded searches than Safari among web browsers in New Zealand. Google Chrome was estimated to have 96.9K branded searches compared to Safari’s 2.7K, and held a 75.2% Share of Search versus Safari’s 2.1%. ## Cite this page Brandwave. "Google Chrome vs Safari: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/google-chrome-vs-safari This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/google-chrome-vs-safari. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.