--- title: "Google Chrome vs Microsoft Edge: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Google Chrome or Microsoft Edge? Compare estimated monthly branded-search demand and Share of Search inside the Web browsers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/google-chrome-vs-microsoft-edge" publisher: "Brandwave" --- # Google Chrome vs Microsoft Edge: Which is more popular by branded search in New Zealand? Which is more popular in search, Google Chrome or Microsoft Edge? Compare estimated monthly branded-search demand and Share of Search inside the Web browsers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Chrome and Microsoft Edge - **Competitive set**: Web browsers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Google Chrome Share of Search**: 75.2% - **Microsoft Edge Share of Search**: 4.7% ## Which is more popular in search, Google Chrome or Microsoft Edge? - In August 2026, Google Chrome had more branded searches than Microsoft Edge among web browsers in New Zealand. Google Chrome was estimated to have 96.9K branded searches compared to Microsoft Edge’s 6.1K, and held a 75.2% Share of Search versus Microsoft Edge’s 4.7%. - Google Chrome was ahead of Microsoft Edge in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Google Chrome’s estimated Share of Search among web browsers in New Zealand moved from 75.4% to 75.2%, and its estimated monthly branded searches moved from 84.7K to 96.9K. - Across the 11 months ending August 2026, Microsoft Edge’s estimated Share of Search among web browsers in New Zealand moved from 3.4% to 4.7%, and its estimated monthly branded searches moved from 3.8K to 6.1K. ## How did search popularity change for New Zealand web browsers in August 2026? - In August 2026, Google Chrome gained estimated Share of Search among web browsers in New Zealand, from 74.1% to 75.2%. - Estimated monthly branded searches for Microsoft Edge in New Zealand rose 60.3% over 11 measured months, from 3.8K to 6.1K in August 2026. ## Month by month | Month | Google Chrome estimated searches | Google Chrome Share of Search | Google Chrome rank | Microsoft Edge estimated searches | Microsoft Edge Share of Search | Microsoft Edge rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 84.7K | 75.4% | 1 | 3.8K | 3.4% | 4 | | Nov 2025 | 82.9K | 78.1% | 1 | 3.3K | 3.1% | 4 | | Dec 2025 | 67.6K | 73.8% | 1 | 2.7K | 3% | 5 | | Jan 2026 | 72.4K | 73.9% | 1 | 3.2K | 3.3% | 5 | | Feb 2026 | 95.4K | 77.2% | 1 | 4.3K | 3.5% | 4 | | Mar 2026 | 107K | 77.6% | 1 | 4.7K | 3.4% | 4 | | Apr 2026 | 83.2K | 75.7% | 1 | 4K | 3.6% | 4 | | May 2026 | 96.8K | 74.4% | 1 | 5.1K | 3.9% | 4 | | Jun 2026 | 98.9K | 76.3% | 1 | 4.8K | 3.7% | 4 | | Jul 2026 | 85.4K | 74.1% | 1 | 5.7K | 5% | 4 | | Aug 2026 | 96.9K | 75.2% | 1 | 6.1K | 4.7% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Google Chrome’s and Microsoft Edge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Chrome**: Measured on the search terms “chrome”, “chrome dino”, “chrome dl”, “chrome exte”, “chrome flags”, “chrome music lab”, “chrome store”, “chrome web”, “chrome webstore”, “g chrome”, “google chrome browser”, “google chrome download”, “google chrome near me”, “google chrome new zealand”, “google chrome nz”, “google chrome online”, “google chrome store”, “googlechrome browser” and “googlechrome download”, summed into one figure. - **Microsoft Edge**: Measured on the search terms “deleting microsoft edge”, “edge browser”, “edge browser download”, “edge browser macos”, “https microsoft edge”, “microsoft edge”, “microsoft edge download”, “microsoft edge online”, “microsoft edge osx”, “microsoft edge webview2”, “microsoftedge”, “microsoftedge download”, “ms edge browser” and “uninstalling microsoft edge”, summed into one figure. - [Google Chrome profile](/demand/nz/brands/google-chrome) - [Microsoft Edge profile](/demand/nz/brands/microsoft-edge) - [All web browsers in New Zealand](/demand/nz/categories/nz-web-browsers): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Google Chrome or Microsoft Edge? In August 2026, Google Chrome had more branded searches than Microsoft Edge among web browsers in New Zealand. Google Chrome was estimated to have 96.9K branded searches compared to Microsoft Edge’s 6.1K, and held a 75.2% Share of Search versus Microsoft Edge’s 4.7%. ## Cite this page Brandwave. "Google Chrome vs Microsoft Edge: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/google-chrome-vs-microsoft-edge This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/google-chrome-vs-microsoft-edge. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.