--- title: "Google Chat vs Slack: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Google Chat or Slack? Compare estimated monthly branded-search demand and Share of Search inside the Team chat apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/google-chat-vs-slack" publisher: "Brandwave" --- # Google Chat vs Slack: Which is more popular by branded search in New Zealand? Which is more popular in search, Google Chat or Slack? Compare estimated monthly branded-search demand and Share of Search inside the Team chat apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Chat and Slack - **Competitive set**: Team chat apps - **Market**: New Zealand - **Month measured**: Aug 2026 - **Google Chat Share of Search**: 62.1% - **Slack Share of Search**: 37.3% ## Which is more popular in search, Google Chat or Slack? - In August 2026, Google Chat had more branded searches than Slack among team chat apps in New Zealand. Google Chat was estimated to have 19.2K branded searches compared to Slack’s 11.6K, and held a 62.1% Share of Search versus Slack’s 37.3%. - Google Chat was ahead of Slack in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Google Chat’s estimated Share of Search among team chat apps in New Zealand moved from 62.3% to 62.1%, and its estimated monthly branded searches moved from 19.1K to 19.2K. - Across the 11 months ending August 2026, Slack’s estimated Share of Search among team chat apps in New Zealand moved from 37% to 37.3%, and its estimated monthly branded searches moved from 11.3K to 11.6K. ## How did search popularity change for New Zealand team chat apps in August 2026? - In August 2026, Google Chat gained estimated Share of Search among team chat apps in New Zealand, from 57.5% to 62.1%. - In August 2026, Slack lost estimated Share of Search among team chat apps in New Zealand, from 42% to 37.3%. ## Month by month | Month | Google Chat estimated searches | Google Chat Share of Search | Google Chat rank | Slack estimated searches | Slack Share of Search | Slack rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 19.1K | 62.3% | 1 | 11.3K | 37% | 2 | | Nov 2025 | 15.6K | 57.1% | 1 | 11.5K | 42% | 2 | | Dec 2025 | 12.9K | 61.9% | 1 | 7.7K | 37% | 2 | | Jan 2026 | 12.9K | 57.1% | 1 | 9.5K | 41.9% | 2 | | Feb 2026 | 15.6K | 60.9% | 1 | 9.7K | 38% | 2 | | Mar 2026 | 23.4K | 61.6% | 1 | 14.3K | 37.7% | 2 | | Apr 2026 | 15.9K | 57% | 1 | 11.7K | 41.9% | 2 | | May 2026 | 18.9K | 60.7% | 1 | 11.9K | 38.2% | 2 | | Jun 2026 | 23.1K | 65.5% | 1 | 11.9K | 33.8% | 2 | | Jul 2026 | 16K | 57.5% | 1 | 11.7K | 42% | 2 | | Aug 2026 | 19.2K | 62.1% | 1 | 11.6K | 37.3% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Google Chat’s and Slack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Chat**: Measured on the search terms “chat google com”, “google chat”, “google chat app”, “google chat app android”, “google chat avenue”, “google chat download”, “google chat live support”, “google chat near me”, “google chat online”, “google chat spaces”, “google chat workspace”, “googlechat” and “googlechat app”, summed into one figure. - **Slack**: Measured on the search terms “bot slack”, “mac slack download”, “slack”, “slack api”, “slack app”, “slack app download”, “slack chat”, “slack com”, “slack core 920r”, “slack cost”, “slack dl”, “slack download windows”, “slack for windows”, “slack near me”, “slack nz”, “slack online”, “slack osx”, “slack web”, “slack workspace” and “the slack”, summed into one figure. - [Google Chat profile](/demand/nz/brands/google-chat) - [Slack profile](/demand/nz/brands/slack) - [All team chat apps in New Zealand](/demand/nz/categories/nz-team-chat-apps): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Google Chat or Slack? In August 2026, Google Chat had more branded searches than Slack among team chat apps in New Zealand. Google Chat was estimated to have 19.2K branded searches compared to Slack’s 11.6K, and held a 62.1% Share of Search versus Slack’s 37.3%. ## Cite this page Brandwave. "Google Chat vs Slack: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/google-chat-vs-slack This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/google-chat-vs-slack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.