--- title: "Google BigQuery vs Snowflake: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Google BigQuery or Snowflake? Compare estimated monthly branded-search demand and Share of Search inside the Data warehouse and lakehouse platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/google-bigquery-vs-snowflake" publisher: "Brandwave" --- # Google BigQuery vs Snowflake: Which is more popular by branded search in New Zealand? Which is more popular in search, Google BigQuery or Snowflake? Compare estimated monthly branded-search demand and Share of Search inside the Data warehouse and lakehouse platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google BigQuery and Snowflake - **Competitive set**: Data warehouse and lakehouse platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Google BigQuery Share of Search**: 11.1% - **Snowflake Share of Search**: 8.4% ## Which is more popular in search, Google BigQuery or Snowflake? - In August 2026, Google BigQuery had more branded searches than Snowflake among data warehouse and lakehouse platforms in New Zealand. Google BigQuery was estimated to have 370 branded searches compared to Snowflake’s 280, and held an 11.1% Share of Search versus Snowflake’s 8.4%. - Google BigQuery was ahead of Snowflake in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Google BigQuery’s estimated Share of Search among data warehouse and lakehouse platforms in New Zealand moved from 14% to 11.1%, and its estimated monthly branded searches held steady at 370. - Across the 11 months ending August 2026, Snowflake’s estimated Share of Search among data warehouse and lakehouse platforms in New Zealand moved from 4.9% to 8.4%, and its estimated monthly branded searches moved from 130 to 280. ## How did search popularity change for New Zealand data warehouse and lakehouse platforms in August 2026? - In August 2026, Google BigQuery overtook ClickHouse to rank 3rd among data warehouse and lakehouse platforms in New Zealand, at 11.1%. - In August 2026, Snowflake overtook ClickHouse to rank 4th among data warehouse and lakehouse platforms in New Zealand, at 8.4%. ## Month by month | Month | Google BigQuery estimated searches | Google BigQuery Share of Search | Google BigQuery rank | Snowflake estimated searches | Snowflake Share of Search | Snowflake rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 370 | 14% | 3 | 130 | 4.9% | 5 | | Nov 2025 | 370 | 13.7% | 3 | 130 | 4.8% | 5 | | Dec 2025 | 300 | 15% | 2 | 90 | 4.5% | 5 | | Jan 2026 | 370 | 16.8% | 2 | 100 | 4.5% | 5 | | Feb 2026 | 370 | 14.5% | 2 | 160 | 6.3% | 4 | | Mar 2026 | 420 | 13% | 2 | 180 | 5.6% | 5 | | Apr 2026 | 450 | 15.8% | 2 | 160 | 5.6% | 5 | | May 2026 | 450 | 13.8% | 2 | 210 | 6.4% | 5 | | Jun 2026 | 410 | 12.8% | 3 | 150 | 4.7% | 5 | | Jul 2026 | 260 | 9.8% | 4 | 150 | 5.6% | 5 | | Aug 2026 | 370 | 11.1% | 3 | 280 | 8.4% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Google BigQuery’s and Snowflake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google BigQuery**: Measured on the search terms “bigquery”, “cloud google com”, “google bigquery”, “google bigquery data warehouse” and “googlebigquery”, summed into one figure. - **Snowflake**: Measured on the search terms “snowflake analytics database”, “snowflake data”, “snowflake data warehouse” and “snowflake lakehouse”, summed into one figure. - [Google BigQuery profile](/demand/nz/brands/google-bigquery) - [Snowflake profile](/demand/nz/brands/snowflake) - [All data warehouse and lakehouse platforms in New Zealand](/demand/nz/categories/nz-data-warehouses): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Google BigQuery or Snowflake? In August 2026, Google BigQuery had more branded searches than Snowflake among data warehouse and lakehouse platforms in New Zealand. Google BigQuery was estimated to have 370 branded searches compared to Snowflake’s 280, and held an 11.1% Share of Search versus Snowflake’s 8.4%. ## Cite this page Brandwave. "Google BigQuery vs Snowflake: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/google-bigquery-vs-snowflake This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/google-bigquery-vs-snowflake. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.