--- title: "Google Authenticator vs Microsoft Authenticator: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Google Authenticator or Microsoft Authenticator? Compare estimated monthly branded-search demand and Share of Search inside the Authenticator apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/google-authenticator-vs-microsoft-authenticator" publisher: "Brandwave" --- # Google Authenticator vs Microsoft Authenticator: Which is more popular by branded search in New Zealand? Which is more popular in search, Google Authenticator or Microsoft Authenticator? Compare estimated monthly branded-search demand and Share of Search inside the Authenticator apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Authenticator and Microsoft Authenticator - **Competitive set**: Authenticator apps - **Market**: New Zealand - **Month measured**: Aug 2026 - **Google Authenticator Share of Search**: 57.3% - **Microsoft Authenticator Share of Search**: 37.4% ## Which is more popular in search, Google Authenticator or Microsoft Authenticator? - In August 2026, Google Authenticator had more branded searches than Microsoft Authenticator among authenticator apps in New Zealand. Google Authenticator was estimated to have 6.5K branded searches compared to Microsoft Authenticator’s 4.3K, and held a 57.3% Share of Search versus Microsoft Authenticator’s 37.4%. - The lead changed hands once in the 11 months ending August 2026: Google Authenticator took it in December 2025. - Across the 11 months ending August 2026, Google Authenticator’s estimated Share of Search among authenticator apps in New Zealand moved from 45.7% to 57.3%, and its estimated monthly branded searches moved from 5K to 6.5K. - Across the 11 months ending August 2026, Microsoft Authenticator’s estimated Share of Search among authenticator apps in New Zealand moved from 47.3% to 37.4%, and its estimated monthly branded searches moved from 5.1K to 4.3K. ## How did search popularity change for New Zealand authenticator apps in August 2026? - In August 2026, Microsoft Authenticator gained estimated Share of Search among authenticator apps in New Zealand, from 34.7% to 37.4%. - In August 2026, Google Authenticator lost estimated Share of Search among authenticator apps in New Zealand, from 59.6% to 57.3%. ## Month by month | Month | Google Authenticator estimated searches | Google Authenticator Share of Search | Google Authenticator rank | Microsoft Authenticator estimated searches | Microsoft Authenticator Share of Search | Microsoft Authenticator rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5K | 45.7% | 2 | 5.1K | 47.3% | 1 | | Nov 2025 | 4.1K | 45.2% | 2 | 4.3K | 47.6% | 1 | | Dec 2025 | 3.2K | 46.4% | 1 | 3.1K | 44.7% | 2 | | Jan 2026 | 5K | 48.3% | 1 | 4.6K | 44.6% | 2 | | Feb 2026 | 5.8K | 50% | 1 | 5K | 43.5% | 2 | | Mar 2026 | 5.9K | 49.9% | 1 | 5.1K | 43.5% | 2 | | Apr 2026 | 4.9K | 48.2% | 1 | 4.6K | 45.4% | 2 | | May 2026 | 7.1K | 56.2% | 1 | 4.7K | 37.5% | 2 | | Jun 2026 | 8.9K | 64.2% | 1 | 4.2K | 30.6% | 2 | | Jul 2026 | 7.3K | 59.6% | 1 | 4.2K | 34.7% | 2 | | Aug 2026 | 6.5K | 57.3% | 1 | 4.3K | 37.4% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Google Authenticator’s and Microsoft Authenticator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Authenticator**: Measured on the search terms “2fa google authenticator”, “google auth”, “google authenticator app”, “google authenticator app download”, “google authenticator authenticator”, “google authenticator desktop”, “google authenticator near me”, “google authenticator online”, “google authenticator pc”, “google authenticator two factor”, “google google authenticator”, “googleauthenticator” and “support google com”, summed into one figure. - **Microsoft Authenticator**: Measured on the search terms “android microsoft authenticator app”, “app microsoft authenticator”, “download microsoft authenticator app”, “microsoft authenticator”, “microsoft authenticator 2fa”, “microsoft authenticator app for windows”, “microsoft authenticator authenticator”, “microsoft authenticator near me”, “microsoft authenticator online”, “microsoftauthenticator”, “set up microsoft authenticator” and “transferring microsoft authenticator to new phone”, summed into one figure. - [Google Authenticator profile](/demand/nz/brands/google-authenticator) - [Microsoft Authenticator profile](/demand/nz/brands/microsoft-authenticator) - [All authenticator apps in New Zealand](/demand/nz/categories/nz-authenticator-apps): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Google Authenticator or Microsoft Authenticator? In August 2026, Google Authenticator had more branded searches than Microsoft Authenticator among authenticator apps in New Zealand. Google Authenticator was estimated to have 6.5K branded searches compared to Microsoft Authenticator’s 4.3K, and held a 57.3% Share of Search versus Microsoft Authenticator’s 37.4%. ## Cite this page Brandwave. "Google Authenticator vs Microsoft Authenticator: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/google-authenticator-vs-microsoft-authenticator This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/google-authenticator-vs-microsoft-authenticator. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.