--- title: "Google Analytics vs Triple Whale: Which is searched more in New Zealand?" description: "Is Google Analytics or Triple Whale more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing attribution platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/google-analytics-vs-triple-whale" publisher: "Brandwave" --- # Google Analytics vs Triple Whale: Which is searched more in New Zealand? Is Google Analytics or Triple Whale more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing attribution platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Analytics and Triple Whale - **Competitive set**: Marketing attribution platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Google Analytics Share of Search**: 86.9% - **Triple Whale Share of Search**: 1.8% ## Is Google Analytics or Triple Whale more popular in search? - In September 2026, Google Analytics had more branded searches than Triple Whale among marketing attribution platforms in New Zealand. Google Analytics had about 8,540 branded searches, while Triple Whale had 180. Google Analytics made up 86.9% of all marketing attribution platform searches we track, and Triple Whale accounted for 1.8%. - Google Analytics was ahead of Triple Whale in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Google Analytics’ share of searches among marketing attribution platforms in New Zealand moved from 87.8% to 86.9%, and its estimated monthly branded searches moved from 8.4K to 8.5K. - Across the 12 months ending September 2026, Triple Whale’s share of searches among marketing attribution platforms in New Zealand held steady at 1.8%, and its estimated monthly branded searches moved from 170 to 180. ## Top marketing attribution platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Google Analytics appeared in all four answers. Triple Whale was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Google Analytics and Triple Whale were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Triple Whale | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Google Analytics | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Dreamdata | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | HubSpot | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Ruler Analytics | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Cometly | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Northbeam | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Rockerbox | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Fospha | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about marketing attribution platforms - Asked ChatGPT "Which marketing attribution platform should I use in New Zealand?": 1. Google Analytics, 2. Triple Whale, 3. Ruler Analytics, 4. Dreamdata, 5. HubSpot - Asked ChatGPT "What are the best marketing attribution platforms in New Zealand?": 1. Triple Whale, 2. HubSpot, 3. Dreamdata, 4. Google Analytics, 5. Ruler Analytics, 6. Northbeam - Asked ChatGPT "What's the best marketing attribution platform in New Zealand for ad spend tracking?": 1. Triple Whale, 2. Google Analytics, 3. HubSpot, 4. Dreamdata - Searched Google, AI Overview "marketing attribution software": 1. Cometly, 2. Dreamdata, 3. Ruler Analytics, 4. HubSpot, 5. Google Analytics Not named in any answer: Rockerbox and Fospha. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand marketing attribution platforms in September 2026? Neither Google Analytics nor Triple Whale moved beyond provider rounding among marketing attribution platforms in Sep 2026. ## Month by month | Month | Google Analytics estimated searches | Google Analytics Share of Search | Google Analytics rank | Triple Whale estimated searches | Triple Whale Share of Search | Triple Whale rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.4K | 87.8% | 1 | 170 | 1.8% | 3 | | Nov 2025 | 8.6K | 88.1% | 1 | 140 | 1.4% | 3 | | Dec 2025 | 5.7K | 87.1% | 1 | 130 | 2% | 3 | | Jan 2026 | 7K | 87.3% | 1 | 170 | 2.1% | 3 | | Feb 2026 | 7K | 85.5% | 1 | 200 | 2.4% | 3 | | Mar 2026 | 10.4K | 88.5% | 1 | 240 | 2% | 3 | | Apr 2026 | 8.5K | 88% | 1 | 160 | 1.7% | 3 | | May 2026 | 8.6K | 86.6% | 1 | 190 | 1.9% | 3 | | Jun 2026 | 8.6K | 87% | 1 | 170 | 1.7% | 3 | | Jul 2026 | 8.6K | 86.8% | 1 | 170 | 1.7% | 3 | | Aug 2026 | 8.7K | 86.7% | 1 | 190 | 1.9% | 3 | | Sep 2026 | 8.5K | 86.9% | 1 | 180 | 1.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Google Analytics’ and Triple Whale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Analytics**: Measured on the search terms “google analytics”, “google analytics 4” and “google analytics certified”, summed into one figure. - **Triple Whale**: Measured on the search terms “triple whale” and “triplewhale”, summed into one figure. - [Google Analytics profile](/demand/nz/brands/google-analytics) - [Triple Whale profile](/demand/nz/brands/triple-whale) - [All marketing attribution platforms in New Zealand](/demand/nz/categories/nz-marketing-attribution-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Google Analytics or Triple Whale more popular in search? In September 2026, Google Analytics had more branded searches than Triple Whale among marketing attribution platforms in New Zealand. Google Analytics had about 8,540 branded searches, while Triple Whale had 180. Google Analytics made up 86.9% of all marketing attribution platform searches we track, and Triple Whale accounted for 1.8%. ## Cite this page Brandwave. "Google Analytics vs Triple Whale: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/google-analytics-vs-triple-whale This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/google-analytics-vs-triple-whale. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.