--- title: "Google Analytics vs Hotjar: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Google Analytics or Hotjar? Compare estimated monthly branded-search demand and Share of Search inside the Web analytics tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/google-analytics-vs-hotjar" publisher: "Brandwave" --- # Google Analytics vs Hotjar: Which is more popular by branded search in New Zealand? Which is more popular in search, Google Analytics or Hotjar? Compare estimated monthly branded-search demand and Share of Search inside the Web analytics tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Analytics and Hotjar - **Competitive set**: Web analytics tools - **Market**: New Zealand - **Month measured**: Aug 2026 - **Google Analytics Share of Search**: 82.9% - **Hotjar Share of Search**: 2.4% ## Which is more popular in search, Google Analytics or Hotjar? - In August 2026, Google Analytics had more branded searches than Hotjar among web analytics tools in New Zealand. Google Analytics was estimated to have 9.9K branded searches compared to Hotjar’s 290, and held an 82.9% Share of Search versus Hotjar’s 2.4%. - Google Analytics was ahead of Hotjar in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Google Analytics’ estimated Share of Search among web analytics tools in New Zealand moved from 81% to 82.9%, and its estimated monthly branded searches moved from 9.3K to 9.9K. - Across the 11 months ending August 2026, Hotjar’s estimated Share of Search among web analytics tools in New Zealand moved from 5.5% to 2.4%, and its estimated monthly branded searches moved from 630 to 290. ## How did search popularity change for New Zealand web analytics tools in August 2026? - In August 2026, Google Analytics gained estimated Share of Search among web analytics tools in New Zealand, from 82.4% to 82.9%. - Estimated monthly branded searches for Hotjar in New Zealand fell 54% over 11 measured months, from 630 to 290 in August 2026. ## Month by month | Month | Google Analytics estimated searches | Google Analytics Share of Search | Google Analytics rank | Hotjar estimated searches | Hotjar Share of Search | Hotjar rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.3K | 81% | 1 | 630 | 5.5% | 2 | | Nov 2025 | 9.4K | 79.6% | 1 | 610 | 5.1% | 2 | | Dec 2025 | 6.3K | 79.4% | 1 | 350 | 4.4% | 3 | | Jan 2026 | 7.7K | 80.9% | 1 | 420 | 4.4% | 4 | | Feb 2026 | 7.9K | 82.1% | 1 | 360 | 3.8% | 4 | | Mar 2026 | 11.4K | 85.4% | 1 | 300 | 2.3% | 4 | | Apr 2026 | 9.6K | 83.9% | 1 | 310 | 2.7% | 4 | | May 2026 | 9.8K | 85.3% | 1 | 320 | 2.8% | 4 | | Jun 2026 | 10.4K | 80.8% | 1 | 440 | 3.4% | 4 | | Jul 2026 | 9.8K | 82.4% | 1 | 300 | 2.5% | 4 | | Aug 2026 | 9.9K | 82.9% | 1 | 290 | 2.4% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Google Analytics’ and Hotjar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Analytics**: Measured on the search terms “ga4”, “ga4 analytics”, “google analytics”, “google analytics 360”, “google analytics 4”, “google analytics accounts”, “google analytics certified”, “google analytics consultant”, “google analytics heatmap”, “google analytics help center”, “google analytics nz”, “google analytics online”, “google analytics setup”, “google analytics tracking”, “googleanalytics”, “googleanalytics com”, “learning google analytics”, “marketingplatform google com” and “traffic google analytics”, summed into one figure. - **Hotjar**: Measured on the search terms “hotjar”, “hotjar analytics”, “hotjar com”, “hotjar heatmap” and “hotjar tracking”, summed into one figure. - [Google Analytics profile](/demand/nz/brands/google-analytics) - [Hotjar profile](/demand/nz/brands/hotjar) - [All web analytics tools in New Zealand](/demand/nz/categories/nz-web-analytics-tools): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Google Analytics or Hotjar? In August 2026, Google Analytics had more branded searches than Hotjar among web analytics tools in New Zealand. Google Analytics was estimated to have 9.9K branded searches compared to Hotjar’s 290, and held an 82.9% Share of Search versus Hotjar’s 2.4%. ## Cite this page Brandwave. "Google Analytics vs Hotjar: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/google-analytics-vs-hotjar This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/google-analytics-vs-hotjar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.