--- title: "Google Ads vs TikTok Ads: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Google Ads or TikTok Ads? Compare estimated monthly branded-search demand and Share of Search inside the Advertising platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/google-ads-vs-tiktok-ads" publisher: "Brandwave" --- # Google Ads vs TikTok Ads: Which is more popular by branded search in New Zealand? Which is more popular in search, Google Ads or TikTok Ads? Compare estimated monthly branded-search demand and Share of Search inside the Advertising platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Ads and TikTok Ads - **Competitive set**: Advertising platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Google Ads Share of Search**: 74.7% - **TikTok Ads Share of Search**: 5.2% ## Which is more popular in search, Google Ads or TikTok Ads? - In August 2026, Google Ads had more branded searches than TikTok Ads among advertising platforms in New Zealand. Google Ads was estimated to have 19.7K branded searches compared to TikTok Ads’ 1.4K, and held a 74.7% Share of Search versus TikTok Ads’ 5.2%. - Google Ads was ahead of TikTok Ads in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Google Ads’ estimated Share of Search among advertising platforms in New Zealand moved from 79.5% to 74.7%, and its estimated monthly branded searches moved from 16.9K to 19.7K. - Across the 11 months ending August 2026, TikTok Ads’ estimated Share of Search among advertising platforms in New Zealand moved from 4.7% to 5.2%, and its estimated monthly branded searches moved from 990 to 1.4K. ## How did search popularity change for New Zealand advertising platforms in August 2026? - In August 2026, Google Ads gained estimated Share of Search among advertising platforms in New Zealand, from 67.2% to 74.7%. - In August 2026, TikTok Ads lost estimated Share of Search among advertising platforms in New Zealand, from 6.7% to 5.2%. ## Month by month | Month | Google Ads estimated searches | Google Ads Share of Search | Google Ads rank | TikTok Ads estimated searches | TikTok Ads Share of Search | TikTok Ads rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 16.9K | 79.5% | 1 | 990 | 4.7% | 3 | | Nov 2025 | 16.7K | 79.9% | 1 | 910 | 4.4% | 3 | | Dec 2025 | 11.3K | 76.9% | 1 | 900 | 6.1% | 3 | | Jan 2026 | 14.1K | 75.6% | 1 | 1K | 5.4% | 3 | | Feb 2026 | 14.3K | 76.3% | 1 | 800 | 4.3% | 3 | | Mar 2026 | 18K | 78.1% | 1 | 890 | 3.9% | 3 | | Apr 2026 | 17.4K | 77.8% | 1 | 730 | 3.3% | 3 | | May 2026 | 17.5K | 74.2% | 1 | 1.1K | 4.6% | 3 | | Jun 2026 | 17.7K | 69.1% | 1 | 1.1K | 4.4% | 3 | | Jul 2026 | 17.2K | 67.2% | 1 | 1.7K | 6.7% | 3 | | Aug 2026 | 19.7K | 74.7% | 1 | 1.4K | 5.2% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Google Ads’ and TikTok Ads’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Ads**: Measured on the search terms “ads google com”, “adwords google ads”, “google ads”, “google ads ads”, “google ads advertising”, “google ads agency”, “google ads campaign”, “google ads certified”, “google ads company”, “google ads consultant”, “google ads cost”, “google ads editor”, “google ads expert”, “google ads for business”, “google ads for small business”, “google ads help”, “google ads keyword planner”, “google ads management services”, “google ads manager”, “google ads marketing agency”, “google ads near me”, “google ads new zealand”, “google ads nz”, “google ads online”, “google ads signup”, “google ads specialist”, “googleads”, “googleads ads” and “googleads g doubleclick net”, summed into one figure. - **TikTok Ads**: Measured on the search terms “ads tiktok com”, “tiktok ads”, “tiktok ads manager”, “tiktok ads new zealand” and “tiktokads”, summed into one figure. - [Google Ads profile](/demand/nz/brands/google-ads) - [TikTok Ads profile](/demand/nz/brands/tiktok-ads) - [All advertising platforms in New Zealand](/demand/nz/categories/nz-advertising-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Google Ads or TikTok Ads? In August 2026, Google Ads had more branded searches than TikTok Ads among advertising platforms in New Zealand. Google Ads was estimated to have 19.7K branded searches compared to TikTok Ads’ 1.4K, and held a 74.7% Share of Search versus TikTok Ads’ 5.2%. ## Cite this page Brandwave. "Google Ads vs TikTok Ads: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/google-ads-vs-tiktok-ads This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/google-ads-vs-tiktok-ads. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.