--- title: "Goodwill Law vs Willis Legal: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Goodwill Law or Willis Legal? Compare estimated monthly branded-search demand and Share of Search inside the Napier law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/goodwill-law-vs-willis-legal" publisher: "Brandwave" --- # Goodwill Law vs Willis Legal: Which is more popular by branded search in New Zealand? Which is more popular in search, Goodwill Law or Willis Legal? Compare estimated monthly branded-search demand and Share of Search inside the Napier law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Goodwill Law and Willis Legal - **Competitive set**: Napier law firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Goodwill Law Share of Search**: 11.9% - **Willis Legal Share of Search**: 41.5% ## Which is more popular in search, Goodwill Law or Willis Legal? - In August 2026, Willis Legal had more branded searches than Goodwill Law among napier law firms in New Zealand. Willis Legal was estimated to have 980 branded searches compared to Goodwill Law’s 280, and held a 41.5% Share of Search versus Goodwill Law’s 11.9%. - Willis Legal was ahead of Goodwill Law in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Goodwill Law’s estimated Share of Search among napier law firms in New Zealand moved from 10% to 11.9%, and its estimated monthly branded searches moved from 260 to 280. - Across the 11 months ending August 2026, Willis Legal’s estimated Share of Search among napier law firms in New Zealand moved from 41.3% to 41.5%, and its estimated monthly branded searches moved from 1.1K to 980. ## How did search popularity change for New Zealand napier law firms in August 2026? - In August 2026, Goodwill Law overtook Carlile Dowling to rank 3rd among napier law firms in New Zealand, at 11.9%. - In August 2026, Willis Legal lost estimated Share of Search among napier law firms in New Zealand, from 42.6% to 41.5%. ## Month by month | Month | Goodwill Law estimated searches | Goodwill Law Share of Search | Goodwill Law rank | Willis Legal estimated searches | Willis Legal Share of Search | Willis Legal rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 260 | 10% | 4 | 1.1K | 41.3% | 1 | | Nov 2025 | 310 | 10.9% | 4 | 1.2K | 42.1% | 1 | | Dec 2025 | 220 | 11.1% | 4 | 800 | 40.2% | 1 | | Jan 2026 | 210 | 9.8% | 4 | 870 | 40.5% | 1 | | Feb 2026 | 210 | 8.9% | 4 | 870 | 37% | 2 | | Mar 2026 | 260 | 8.7% | 4 | 1.2K | 40.3% | 1 | | Apr 2026 | 220 | 10.2% | 4 | 910 | 42.3% | 1 | | May 2026 | 210 | 9.7% | 4 | 980 | 45.4% | 1 | | Jun 2026 | 250 | 11% | 4 | 980 | 43% | 1 | | Jul 2026 | 200 | 8.2% | 4 | 1K | 42.6% | 1 | | Aug 2026 | 280 | 11.9% | 3 | 980 | 41.5% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Goodwill Law’s and Willis Legal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Goodwill Law**: Measured on the search terms “goodwill law”, “goodwill law new plymouth” and “goodwill.law”, summed into one figure. - **Willis Legal**: Measured on the search terms “willis legal” and “willis legal napier”, summed into one figure. - [Goodwill Law profile](/demand/nz/brands/goodwill-law) - [Willis Legal profile](/demand/nz/brands/willis-legal) - [All napier law firms in New Zealand](/demand/nz/categories/nz-napier-law-firms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Goodwill Law or Willis Legal? In August 2026, Willis Legal had more branded searches than Goodwill Law among napier law firms in New Zealand. Willis Legal was estimated to have 980 branded searches compared to Goodwill Law’s 280, and held a 41.5% Share of Search versus Goodwill Law’s 11.9%. ## Cite this page Brandwave. "Goodwill Law vs Willis Legal: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/goodwill-law-vs-willis-legal This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/goodwill-law-vs-willis-legal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.