---
title: "Goodwill Law vs Sainsbury Logan & Williams: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Goodwill Law or Sainsbury Logan & Williams? Compare estimated monthly branded-search demand and Share of Search inside the Napier law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/goodwill-law-vs-sainsbury-logan-williams"
publisher: "Brandwave"
---

# Goodwill Law vs Sainsbury Logan & Williams: Which is more popular by branded search in New Zealand?

Which is more popular in search, Goodwill Law or Sainsbury Logan & Williams? Compare estimated monthly branded-search demand and Share of Search inside the Napier law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Goodwill Law and Sainsbury Logan & Williams
- **Competitive set**: Napier law firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Goodwill Law Share of Search**: 11.9%
- **Sainsbury Logan & Williams Share of Search**: 33.9%

## Which is more popular in search, Goodwill Law or Sainsbury Logan & Williams?

- In August 2026, Sainsbury Logan & Williams had more branded searches than Goodwill Law among napier law firms in New Zealand. Sainsbury Logan & Williams was estimated to have 800 branded searches compared to Goodwill Law’s 280, and held a 33.9% Share of Search versus Goodwill Law’s 11.9%.
- Sainsbury Logan & Williams was ahead of Goodwill Law in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Goodwill Law’s estimated Share of Search among napier law firms in New Zealand moved from 10% to 11.9%, and its estimated monthly branded searches moved from 260 to 280.
- Across the 11 months ending August 2026, Sainsbury Logan & Williams’ estimated Share of Search among napier law firms in New Zealand moved from 33.2% to 33.9%, and its estimated monthly branded searches moved from 860 to 800.

## How did search popularity change for New Zealand napier law firms in August 2026?

- In August 2026, Goodwill Law overtook Carlile Dowling to rank 3rd among napier law firms in New Zealand, at 11.9%.
- In August 2026, Sainsbury Logan & Williams lost estimated Share of Search among napier law firms in New Zealand, from 35.7% to 33.9%.

## Month by month

| Month | Goodwill Law estimated searches | Goodwill Law Share of Search | Goodwill Law rank | Sainsbury Logan & Williams estimated searches | Sainsbury Logan & Williams Share of Search | Sainsbury Logan & Williams rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 260 | 10% | 4 | 860 | 33.2% | 2 |
| Nov 2025 | 310 | 10.9% | 4 | 890 | 31.2% | 2 |
| Dec 2025 | 220 | 11.1% | 4 | 660 | 33.2% | 2 |
| Jan 2026 | 210 | 9.8% | 4 | 710 | 33% | 2 |
| Feb 2026 | 210 | 8.9% | 4 | 880 | 37.4% | 1 |
| Mar 2026 | 260 | 8.7% | 4 | 1.1K | 36.2% | 2 |
| Apr 2026 | 220 | 10.2% | 4 | 710 | 33% | 2 |
| May 2026 | 210 | 9.7% | 4 | 610 | 28.2% | 2 |
| Jun 2026 | 250 | 11% | 4 | 690 | 30.3% | 2 |
| Jul 2026 | 200 | 8.2% | 4 | 870 | 35.7% | 2 |
| Aug 2026 | 280 | 11.9% | 3 | 800 | 33.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Goodwill Law’s and Sainsbury Logan & Williams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Goodwill Law**: Measured on the search terms “goodwill law”, “goodwill law new plymouth” and “goodwill.law”, summed into one figure.
- **Sainsbury Logan & Williams**: Measured on the search terms “sainsbury logan & williams”, “sainsbury logan & williams napier”, “sainsbury logan and williams” and “sainsbury logan and williams napier”, summed into one figure.

- [Goodwill Law profile](/demand/nz/brands/goodwill-law)
- [Sainsbury Logan & Williams profile](/demand/nz/brands/sainsbury-logan-williams)
- [All napier law firms in New Zealand](/demand/nz/categories/nz-napier-law-firms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Goodwill Law or Sainsbury Logan & Williams?

In August 2026, Sainsbury Logan & Williams had more branded searches than Goodwill Law among napier law firms in New Zealand. Sainsbury Logan & Williams was estimated to have 800 branded searches compared to Goodwill Law’s 280, and held a 33.9% Share of Search versus Goodwill Law’s 11.9%.

## Cite this page

Brandwave. "Goodwill Law vs Sainsbury Logan & Williams: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/goodwill-law-vs-sainsbury-logan-williams

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/goodwill-law-vs-sainsbury-logan-williams. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.